It looks like $99.99 is the new black at cellular operator's authorized resellers. As we reported to you yesterday, Walmart is offering a $100 gift card to those who buy any'Berry at the discounter and in the case of the BlackBerry Bold 9700, that takes the price of the handset down to $99.99. As we already informed you, Sprint launched the Palm Pixi today and the webOS handset goes for $99.99 after a mail-in rebate and a 2 year contract. And according to a couple of tipsters who passed this on to BGR, Best Buy is now offering the Sprint HTC Hero for...take a guess...you got it! With a 2 year deal signed, the Sprint version of the Hero can be yours for $99.99. These big companies don't pick a price out of thin air. Obviously, there is some psychological reason for the use of this price and how we as handset buyers respond to it. The pin-dropping network currently offers the Hero for $179.99 after a mail-in rebate and a 2 year contract.
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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.
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