It looks like $99.99 is the new black at cellular operator's authorized resellers. As we reported to you yesterday, Walmart is offering a $100 gift card to those who buy any'Berry at the discounter and in the case of the BlackBerry Bold 9700, that takes the price of the handset down to $99.99. As we already informed you, Sprint launched the Palm Pixi today and the webOS handset goes for $99.99 after a mail-in rebate and a 2 year contract. And according to a couple of tipsters who passed this on to BGR, Best Buy is now offering the Sprint HTC Hero for...take a guess...you got it! With a 2 year deal signed, the Sprint version of the Hero can be yours for $99.99. These big companies don't pick a price out of thin air. Obviously, there is some psychological reason for the use of this price and how we as handset buyers respond to it. The pin-dropping network currently offers the Hero for $179.99 after a mail-in rebate and a 2 year contract.
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