Sonos, a US-based tech company best known for its quality wireless home speakers, may jump on the Amazon Echo bandwagon with its own AI-powered solution. Sonos, however, may also be looking at ways to create an all-in-one device that works with more than one AI.
The details are not clear at this point, but a recent memo penned by Sonos' new CEO Patrick Spence reveals that the company may be developing a smart home speaker that is compatible with all major AI assistants. That means Alexa and Google Assistant
currently, and possibly Cortana
and a rumored Apple contender further down the line.
Such a move would make sense for Sonos, as the company has already asserted itself as one of the best makers of high-quality wireless speakers for the home. However, with the arrival of Amazon's Echo line of devices, the recent launch of Google Home
, and the upcoming entries by other major players, the company is bound to lose some ground in a market where most contenders can do more than just play
Last year, the company announced that users will be able to control all Sonos speakers in their homes through their Amazon Echos, but a dedicated all-in-one may be on Sonos' mind. A wireless speaker that matches the quality of previous products by the brand and can work with all major AI assistants would be no small feat, but how the company may try to put the latter part of this plan into motion
is pure conjecture at this point.
Spence's memo mentions things like “bias to action”
and “more product innovation.”
It also makes mention of how the company will have to “partner and compete with global leaders like Amazon, Google, and (likely) Apple.”
Although this sets nothing in stone at this point, it is an interesting insight into Sonos' plans for the future. Read Spence's memo in its entirety below:
I am humbled and honored by the opportunity to serve as your CEO. I joined Sonos four and half years ago for two reasons:
First, I was a passionate Sonos customer – it changed the way my family and I enjoy music around our home. It was awesome to see my friends sharing their favorite musical memories around our dining room table and to see my two kids dancing their hearts out in the kitchen. Our company matters because music matters, and bringing that into more homes matters more than ever.
The second reason I joined was because of the people. The first person I met was John, and he was even more wonderful than the product. And then I got to meet the talented team and was blown away. Every day I leave work inspired by the passion and ideas I see from all of you. My passion for why we're here, for what we build, and my love for all of you has only grown over that time. For these reasons, taking on the CEO role is incredibly exciting, and I’m all in.
I’d like thank John for his leadership in bringing Sonos from an idea to a company of more than 1,300 people that has filled millions of homes with music. He’s done it by leading with clear mission and strong set of values. He has taught us what is possible when all of us show up every day ready to pursue our mission and carry out those values. John is a special entrepreneur, and one of the most selfless and high integrity people I know. We will build on this great foundation and relentlessly pursue the mission he set the company on fifteen years ago.
With the full arrival of streaming, the advent of voice, and the promise of the connected home, we are at a pivotal and defining moment – this is our time. The next few years will define our future as we step into the big leagues – partnering and competing with global leaders like Amazon, Google and (likely) Apple. It requires new thinking and a different pace than we had in our first fifteen years.
We know that life at home requires the support of a variety of services since each family member has their own preferences. We have already proven the ability to do this in an elegant and reliable way with music services. We are going to do the same with voice services, bringing all the services that matter to every home. This, combined with our strength and breadth in music streaming services, our commitment to building a software platform that partners can easily build on, our variety of awesome products that fit every room (vs. a one-size-fits-all approach), and sound quality that makes music come alive unlike anyone else, sets us up for a strong future.
We must challenge ourselves to stay ahead of the curve. Being great doesn’t always require being first, but when it comes to the home music experience, we must be the pioneer. More companies are jumping into our space because they see the big opportunity ahead. What got us here won’t alone get us through the next phase. Given this, there are two important areas we need to evolve:
First, we must have a bias towards action. You are all talented and bring diverse perspectives. You have ideas. Please share them freely – especially before they’re “perfect.” Take a risk and share them with others. Listen to the new ideas of your colleagues with the goal of learning about what could be, and help them make them better. Apply yourself to putting ideas into action and being nimble enough to adjust along the way. The pace in which we do this must be faster than the rate of change in the world, and the world is getting a lot faster.
Second, we must innovate boldly. When Sonos began, it was all about product innovation– and while we need more product innovation and pace than ever, we also need to expand our innovative thinking to the way we market to customers, the way we sell to customers, and the way we service customers. We need to be bold about where we believe the world should go, and then we need to lead it there.
I’m fired up to go after the opportunity in front of us, and bring the joy of Sonos to millions of new homes. I look forward to doing it together with all of you.