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Sculley: Apple must learn how to profit from $100 smartphone

By Alan Friedman

Published: Jan 15, 2013, 8:45 AM

17comments

Apple

Former Apple CEO John Sculley is throwing his 2 cents into Apple's current position. Sculley says that the company needs to be able to adapt to a new reality of profiting from $100 smartphones. Sculley says that Apple must squeeze as much as possible from its supply chain to bring costs down. At the same time, he said that current Apple CEO Tim Cook is the right man for the job at the right time because of his expertise in the supply chain.

Lured to Apple from Pepsi in 1983 by Steve Jobs, Sculley called Apple rival Samsung "an extraordinarily good competitor," and added that "the differentiation between a Samsung Galaxy and an iPhone 5 is not as great as we used to see." The former Apple CEO made his comments while speculation has reignited that Apple is working on a low priced, entry-level version of the Apple iPhone.

source: WashingtonPost via SlashGear

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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