Sculley: Apple must learn how to profit from $100 smartphone

Sculley: Apple must learn how to profit from $100 smartphone
Former Apple CEO John Sculley is throwing his 2 cents into Apple's current position. Sculley says that the company needs to be able to adapt to a new reality of profiting from $100 smartphones. Sculley says that Apple must squeeze as much as possible from its supply chain to bring costs down. At the same time, he said that current Apple CEO Tim Cook is the right man for the job at the right time because of his expertise in the supply chain.

Lured to Apple from Pepsi in 1983 by Steve Jobs, Sculley called Apple rival Samsung "an extraordinarily good competitor," and added that "the differentiation between a Samsung Galaxy and an iPhone 5 is not as great as we used to see." The former Apple CEO made his comments while speculation has reignited that Apple is working on a low priced, entry-level version of the Apple iPhone.  

source: WashingtonPost via SlashGear



17. microsoftnokiawin

Posts: 1268; Member since: Mar 30, 2012

the way i see it apple is fine by selling their older phones such as the 3gs and 4 as mid range phones works fine they need to concentrate on what's coming out ahead

16. downphoenix

Posts: 3165; Member since: Jun 19, 2010

If there's one thing Apple has learned, its to not listen to this guy that took the #1 (at the time) PC company in the world and nearly bankrupted them to where they had to get Steve Jobs into coming back to clean up his mess. Imagine what things would be like nowadays if Jobs said no LOL.

13. Fruitpoop

Posts: 34; Member since: Dec 27, 2012

The difference between a samsung galaxy and iphone 5 is GREAT. Apple has a lot to catch up.

11. rusticguy

Posts: 2828; Member since: Aug 11, 2012

Oh yea Tim Cook is having brainstorming sessions from Goophone executives on how to profit from $100 phones :)

14. tedkord

Posts: 17528; Member since: Jun 17, 2009

Tim could learn alloy a lot from Google. Like how to advance an OS, rather than release the same product for 7 years.

7. g2a5b0e unregistered

I don't understand why Apple "must" do anything different at this point. They are still taking home more profit in the mobile industry than everyone else combined. I don't see what good releasing a cheaper iPhone would do them.

10. tedkord

Posts: 17528; Member since: Jun 17, 2009

Those profits are dropping, the iphone 5 by most indications isn't the seller that the older models were. Businesses that wait to react suffer. Look at RIM. Companies that dint listen to the market and adjust from there do so at their own peril. That said, Sculley is a retard who almost destroyed Apple when he ran it, so his suggestions should be taken with one grain of NaCl.

6. donfem

Posts: 708; Member since: Mar 30, 2011

As exclusivity is the core of apple products, low pricing will definitely harm the "class" conscious users.

9. tedkord

Posts: 17528; Member since: Jun 17, 2009

Perceived exclusivity.

5. dan86

Posts: 298; Member since: Mar 17, 2012

Arrogant Apple is determined not to learn from its mistakes. Poor luck as the share prices continues to fall.

4. TrainFromUkraine

Posts: 95; Member since: Mar 26, 2012

Sculley: Apple must learn how to profit from $100 smartphone Says the guy who almost destroyed Apple.

8. tedkord

Posts: 17528; Member since: Jun 17, 2009

You beat me to it. Why world anyone care what this Nimrod thinks about Apple, her dragged them to their lowest point ever. (Of course, he did very well financially as he drove Apple into the dirt.)

12. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

There is a reason why Sculley is no longer at Apple. He lead the race to the bottom then and he wants to lead a new race to the bottom now. Maybe he and Forstall can start a company that consults on how not to run a business - just do ANYTHING other than what they recommend.

3. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

There should be someone like him in the Apple tree. But wait, a $100 smartphone?? ...that's not worth an 'Apple'...even if it's the most affordable iPhone. /s By the way, which Samsung Galaxy is he comparing to the iPhone 5?

2. gmracer1

Posts: 646; Member since: Dec 28, 2012

So does this mean they would have to drop the lowercase 'i' from 'iPhone?' Cause ya know...that 'i' has a lot of value and totally revolutionizes the word 'phone' -.-

1. wildcard

Posts: 65; Member since: Jan 15, 2013

do not worry is going down l hope so LoL

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