Schiller's testimony is practically a copy from previous trials

Schiller's testimony is practically a copy from previous trials
Apple's Senior VP of Worldwide Marketing, Phil Schiller, was the first witness on the stand Tuesday as the second Apple v. Samsung patent trial kicked off. And just as he did in previous trials, including last year's damages retrial, and 2012's first patent trial, Schiller used various graphs and articles to show off the success of the Apple iPhone.

According to those who managed to grab a seat inside the courtroom, Schiller explained how Samsung's copying prevents the public from seeing how innovative Apple is. Schiller was asked what his first impression was of the Samsung Galaxy S, and the Apple executive replied, "It looked so much like an attempt to copy the iPhone." Schiller said that the alleged copying of the iPhone by Samsung led to confusion on the part of the public. "It has caused people to question some of the innovations we created," Schiller said. "I think it has confused people as to which products are creating this experience." During the first trial back in August 2012, Schiller told the court that he was "shocked" at the appearance of the Samsung Galaxy S and was afraid that Samsung would copy Apple's entire product line.

Samsung attorney Bill Price might have scored some points with the jury, and softened the blow of Schiller's testimony, by getting Apple's marketing whiz to admit that he was not briefed on the patents that Apple claims Samsung has infringed on. Price was hoping that the jury would wonder how Schiller could know that Samsung copied Apple, without knowing exactly which patents Samsung allegedly infringed on.

Court was adjourned for the day before Samsung's cross-examination of Schiller was completed, and that is where things will pick up from when the trial resumes at 9am PDT on Wednesday. Apple is seeking $2 billion from its Korean rival, claiming that Samsung infringed on five Apple patents. Samsung claims that these patents were for minor changes, and never should have been issued by the USPTO.

source: @Swiftstories, AppleInsider

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56 Comments

50. networkdood

Posts: 6330; Member since: Mar 31, 2010

Guy is just a corporate shill, reading from a script...

55. tedkord

Posts: 17532; Member since: Jun 17, 2009

Phil Shill.

48. SprintGuy22

Posts: 13; Member since: Jul 10, 2013

Wow... Apple just repeats the same things over and over??? That's so unlike them!

25. jroc74

Posts: 6023; Member since: Dec 30, 2010

In response to the debate about the LG Prada, F700 and the orig iPhone.... An Phone Arena article has the F700 and LG Prada on display at a Barcelona trade show....in Feb 2006. A trade show the iPhone was absent from. http://www.phonearena.com/news/Samsung-trial-evidence-reveals-Apple-patting-itself-on-the-back-for-silent-presence-at-events-studying-the-competition_id33347 Hardware thats actually on display vs hardware that isnt..... As for the article....hey.... if its worked so far, why change up now? All this does is make me despise Apple more n more. I rarely feel this way about a company.

33. Crossblade

Posts: 224; Member since: Apr 21, 2005

34. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Ahhh..why don't you reply me there... Check out the wikipedia page for lg prada...it was shown to public in 2006 engadget had a hands on too..

36. Crossblade

Posts: 224; Member since: Apr 21, 2005

Leaks and official announcement are very DIFFERENT things

37. Nkolsen

Posts: 60; Member since: Mar 28, 2013

Omg, No they are not in this situation! LG showed their hardware to The public BEFORE any in the public know about the iPhone. So Apple didnt get this idea as the ONLY one. Both LG and samsung also got. Just get over it, your stupid Apple Arent innovative, they just by stuff and Call it their innovations.

38. Crossblade

Posts: 224; Member since: Apr 21, 2005

If you read the links I have provided you will see that LG did not announce the PRADA (KE850) before the iPhone, but 9 days later http://www.phonearena.com/news/Apple-iPhone-is-real-and-coming-to-Cingular_id1730http://www.phonearena.com/news/LG-Prada-phone-officially-announced_id1739

43. jroc74

Posts: 6023; Member since: Dec 30, 2010

46. DigitalJedi_X2

Posts: 346; Member since: Jan 30, 2012

Are you really that much of an iDiotic fanboy?? The LG Prada and Samsung device were both SHOWN TO THE PUBLIC almost a FULL YEAR BEFORE the iPhone was announced. It doesn't matter that the iPhone was "officially announced" before the LG and Samsung devices were officially announced. There was already "PRIOR ART" for the LG and Samsung devices that predates the iPhone. What part of that don't you understand? I even did some if it in caps just to make it obvious.

41. jroc74

Posts: 6023; Member since: Dec 30, 2010

I guess you cant see the date on the slides....it says clear as day Feb 2006.... So you are saying that every slide in that evidence...has the wrong date... Remember...those slides are marked Confidential. That might not be Confidential now...but they were back then. Please read the entire article I posted....the iPhone was absent from that Feb 2006 show... So many manufactures had phones on display....expect Apple.

44. Crossblade

Posts: 224; Member since: Apr 21, 2005

I just checked that document from the story you linked: In the left side, it says "Feb 2006", so I now get your confusion. However, this is a technical mistake!! The whole document is talking about the 3GSM 2007!, not 2006! This is where the F700 was shown, together with PRADA, the F520. The rest of the report also talks about 3GSM 2007 - e.g. Nokia E90, 6110 Navigator, E65, etc Here is what happened at 3GSM 2006. As you can see, none of these are discussed in the linked report.http://www.phonearena.com/news/3GSM-World-Congress-2006-on-site-report_id1045/ and here is the report about 3GSM 2007, where all the products in this internal doc are:http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/ The document also talks about the Apple announcement and that it didn't happen at the 3GSM show but a month earlier. Obviously, it had already happened (which is in 2007). If you open the phonearena link you have given, the source is CNET. Here is quote from them, supporting my opinion: http://www.cnet.com/news/apple-touted-quiet-presence-at-mobile-confab-it-didnt-attend/ "In an internal report from the 3GSM Congress Trade Show in 2007 (mis-marked as 2006 in evidence, as discussed here in court today), Apple does some chest-thumping, pointing out the fact that even though it was not there, the company's presence was the talk of the town." And about you comment that every manufacturer is present expect Apple - it has been so every year. Apple doesn't take part in CES or MWC (previously known as 3GSM) or IFA or CeBIT or whatever. It was not only in 2007. Hope all is clear now.

45. SPASE

Posts: 261; Member since: May 03, 2013

I also checked it out and you can see at the top, by who and when it was written. BY CHRIS ZIEGLER  DECEMBER 15TH 2006, AT 5:50:00 PM

49. SPASE

Posts: 261; Member since: May 03, 2013

In this one (feb 2007) CHRIS ZIEGLER talks about new upgrade f700 and how its not coming to America. engadget.com/2007/02/08/samsung-outdoes-itself-wit​h-ultra-smart-f700/

54. tedkord

Posts: 17532; Member since: Jun 17, 2009

The Prada a awarded a design award before the iPhone was announced. The Engadget story about it that someone else linked here was written Dec. 15th, 2006. So they award design awards before design is available to see?

17. Karriope

Posts: 148; Member since: Jun 07, 2013

Rehashed testimony? Just like their phones, some people would say.

16. frickbot

Posts: 21; Member since: Mar 15, 2014

I could give a damn who's ideas something is as long as I enjoy the end product.

15. StraightEdgeNexus

Posts: 3689; Member since: Feb 14, 2014

How innovative apple is ROFL. And imo apple is bigger copycat than sammy. And that too shamelessly.

7. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

People recognize apple products by apple symbol in back...not by form factor...

23. blingblingthing

Posts: 988; Member since: Oct 23, 2012

Or the exorbitant price.

5. Mehdia

Posts: 23; Member since: Apr 22, 2012

Phill is joker apple ios7 is full copy Android 2.3

4. ScottSchneider

Posts: 336; Member since: Dec 06, 2011

Schiller said. "I think it has confused people as to which products are creating this experience." -------> WTF is he smokin...

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

Look at your phone. Now, what did your phone look like prior to June 2007? Look at your tablet. Now, what did your tablet look like prior to 2010 if you had one at all? I can keep going....

6. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Ever seen lg prada(2006)???? Google it...then come here...

9. Crossblade

Posts: 224; Member since: Apr 21, 2005

LG Prada was announced 9 days after the iPhone, in 2007, not in 2006. http://www.phonearena.com/news/LG-Prada-phone-officially-announced_id1739

11. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

But the design is released before...

13. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

In case he needs a lil more help understanding LG had hardware for the Prada in 2006: http://www.engadget.com/topics/mobile/2006/12/15/the-lg-ke850-touchable-chocolate/

30. Crossblade

Posts: 224; Member since: Apr 21, 2005

leaked photos and announced products are different things

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