Schiller's testimony is practically a copy from previous trials

Schiller's testimony is practically a copy from previous trials
Apple's Senior VP of Worldwide Marketing, Phil Schiller, was the first witness on the stand Tuesday as the second Apple v. Samsung patent trial kicked off. And just as he did in previous trials, including last year's damages retrial, and 2012's first patent trial, Schiller used various graphs and articles to show off the success of the Apple iPhone.

According to those who managed to grab a seat inside the courtroom, Schiller explained how Samsung's copying prevents the public from seeing how innovative Apple is. Schiller was asked what his first impression was of the Samsung Galaxy S, and the Apple executive replied, "It looked so much like an attempt to copy the iPhone." Schiller said that the alleged copying of the iPhone by Samsung led to confusion on the part of the public. "It has caused people to question some of the innovations we created," Schiller said. "I think it has confused people as to which products are creating this experience." During the first trial back in August 2012, Schiller told the court that he was "shocked" at the appearance of the Samsung Galaxy S and was afraid that Samsung would copy Apple's entire product line.

Samsung attorney Bill Price might have scored some points with the jury, and softened the blow of Schiller's testimony, by getting Apple's marketing whiz to admit that he was not briefed on the patents that Apple claims Samsung has infringed on. Price was hoping that the jury would wonder how Schiller could know that Samsung copied Apple, without knowing exactly which patents Samsung allegedly infringed on.

Court was adjourned for the day before Samsung's cross-examination of Schiller was completed, and that is where things will pick up from when the trial resumes at 9am PDT on Wednesday. Apple is seeking $2 billion from its Korean rival, claiming that Samsung infringed on five Apple patents. Samsung claims that these patents were for minor changes, and never should have been issued by the USPTO.

source: @Swiftstories, AppleInsider

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56 Comments

1. Duketytz

Posts: 534; Member since: Nov 28, 2013

What's so innovative about Apple that we should see?

51. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Yea, they couldn't even innovate in this trial and just copy and pasted from last time. Just a bunch of paid actors who pretend to care about their products and customers.

2. JMartin22

Posts: 2370; Member since: Apr 30, 2013

I guess he believes nothing but iPhones should (ideally) exist, as the rounded form factor of smartphones is so vague. Now if they only patented squares, the competitors would still be selling feature phones as their flagship.

18. sgodsell

Posts: 7324; Member since: Mar 16, 2013

The other major thing is the OS. Back then and it continues on today, that Android and iOS do not look or feel the same. That's not to say Android can't look and feel like other OS's with custom launchers (iOS, WP, and many more). But the devices in question most certainly looked and functioned differently compared to an iPhone.

3. nctx77

Posts: 2540; Member since: Sep 03, 2013

Look at your phone. Now, what did your phone look like prior to June 2007? Look at your tablet. Now, what did your tablet look like prior to 2010 if you had one at all? I can keep going....

6. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

Ever seen lg prada(2006)???? Google it...then come here...

9. Crossblade

Posts: 224; Member since: Apr 21, 2005

LG Prada was announced 9 days after the iPhone, in 2007, not in 2006. http://www.phonearena.com/news/LG-Prada-phone-officially-announced_id1739

11. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

But the design is released before...

13. shuaibhere

Posts: 1986; Member since: Jul 07, 2012

27. jroc74

Posts: 6023; Member since: Dec 30, 2010

In case he needs a lil more help understanding LG had hardware for the Prada in 2006: http://www.engadget.com/topics/mobile/2006/12/15/the-lg-ke850-touchable-chocolate/

30. Crossblade

Posts: 224; Member since: Apr 21, 2005

leaked photos and announced products are different things

42. jroc74

Posts: 6023; Member since: Dec 30, 2010

Are you trying to imply that LG didnt make the Prada until after the iPhone was announced? if so now it goes from around a month...to days....that a manufacture can copy, make, and display a phone.

52. tedkord

Posts: 17346; Member since: Jun 17, 2009

Not when it comes to design.

19. SPASE

Posts: 261; Member since: May 03, 2013

Samsung F700 was one of the models Apple once included as an infringing product, but later withdrew once it learned Samsung created it and brought it to market before the iPhone

20. SPASE

Posts: 261; Member since: May 03, 2013

Also check out the i700 en.m.wikipedia.org/wiki/Samsung_SPH-i700

21. SPASE

Posts: 261; Member since: May 03, 2013

How about this as well 2001, shows that as technology evolved so would Samsung. phonearena.com/phones/Samsung-SPH-I300_id37

24. jroc74

Posts: 6023; Member since: Dec 30, 2010

An Phone Arena article has the F700 and LG Prada on display at a Barcelona trade show....in Feb 2006. A trade show the iPhone was absent from. http://www.phonearena.com/news/Samsung-trial-evidence-reveals-Apple-patting-itself-on-the-back-for-silent-presence-at-events-studying-the-competition_id33347 Hardware thats actually on display vs hardware that isnt.....

29. Crossblade

Posts: 224; Member since: Apr 21, 2005

2007 again.

39. Crossblade

Posts: 224; Member since: Apr 21, 2005

as stated in post #32 and #33 (supported with links), the F700 and LG Prada were demoed at the 3GSM show in 2007 (not 2006!) in Barcelona. http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/4http://www.phonearena.com/news/3GSM-2007-On-site-Coverage_id1773/page/5http://www.phonearena.com/news/Hands-on-with-Samsung-F700_id2192 3GSM is the show now known as MWC.

40. jroc74

Posts: 6023; Member since: Dec 30, 2010

Look at the date on the slides in my post....Feb 2006.

28. jroc74

Posts: 6023; Member since: Dec 30, 2010

There is a difference between officially announced....and when the manufacture has actual hardware made... Bottom line...the Prada coulda been released in 2006. F700 too.

8. willard12 unregistered

Samsung F700

10. Crossblade

Posts: 224; Member since: Apr 21, 2005

14. willard12 unregistered

First, the question was "what did phones look like before June 2007?" Your link points to an article from February 2007. Second, I believe it takes a little more than a month to copy, produce, and present a device. In all liklihood, Samsung and Apple copied the LG Prada, which was submitted for an iF design award in September 2006. See my avatar for a reference.

26. jroc74

Posts: 6023; Member since: Dec 30, 2010

"Second, I believe it takes a little more than a month to copy, produce, and present a device." Leave you logic at the door next time....there is no room for that here....only fanboy tirades are allowed... If Samsung can copy, produce and present a device in a month.....they are truly magical. Its also funny how someone can reference an article on PA....and leave out the one I posted with the F700 and LG Prada being on display in Feb 2006. The iPhone was mysteriously absent.

32. Crossblade

Posts: 224; Member since: Apr 21, 2005

35. Neo_Huang

Posts: 1067; Member since: Dec 06, 2013

31. Crossblade

Posts: 224; Member since: Apr 21, 2005

The Prada was announced AFTER the iPhone

56. willard12 unregistered

It won the iF design award BEFORE the iphone. What difference does it make when LG decided to make an official announcement?

53. tedkord

Posts: 17346; Member since: Jun 17, 2009

Do you believe that Samsung was able to design and build the F700 in a month? Then it seems that since LG and Samsung came to the same approximate design as the iPhone at the same time as Apple, it was the path smartphone design was always going, and would have without the iPhone. Not revolutionary, but obvious and evolutionary.

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