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Samsung takes us 'backstage' at the Opening Ceremony for the Summer Olympics

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By Alan Friedman

Published: Jul 28, 2012, 12:34 PM

Samsung takes us 'backstage' at the Opening Ceremony for the Summer Olympics

Yesterday, Samsung had written a forward-looking piece about how the Samsung Galaxy S III and Samsung GALAXY Note, the two big guns in the Korean manufacturer's Android arsenal, had taken part in the Opening Ceremony for the 2012 Summer Games in London. With 4 billion viewers watching the Opening Ceremony, those are quite a number of eyeballs viewing the devices.. The problem was that the ceremony was not scheduled to start for a few hours yet when it was written. Sammy's trip through the time machine can be easily forgiven and the company did come back with some behind the scenes footage for all to view.

From the video, it looks like everyone involved in the show was walking around London with a Samsung Galaxy S III or Samsung GALAXY Note in their hands. All of the volunteer dancers received a white Samsung GALAXY Note that was used as part of their choreography. 100 units of the phablet were used in the Opening Ceremony. If we didn't know better, we'd think that this was the 2012 Samsung Olympics.

source: Samsung via AndroidCentral

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Alan, an ardent smartphone enthusiast and a veteran writer at PhoneArena since 2009, has witnessed and chronicled the transformative years of mobile technology. Owning iconic phones from the original iPhone to the iPhone 15 Pro Max, he has seen smartphones evolve into a global phenomenon. Beyond smartphones, Alan has covered the emergence of tablets, smartwatches, and smart speakers.

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