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Samsung not entering platform wars with Android and iOS, says executive

Posted: , by Victor H.

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Samsung not entering platform wars with Android and iOS, says executive
Samsung is not planning to enter the platform wars with an operating system of its own, according to a Samsung executive. This comes as an answer to Verizon’s chief executive Lowell McAdams suggesting that Samsung is the “elephant in the room,” and might develop a mobile platform competing with Android and iOS.

"That's not core to Samsung's strategy," Kevin Packingham, chief product officer at Samsung. "Isolating Samsung and focusing on the vertical integration is not something we see as a way to be successful." Packingham said that the slowly fading bada operating system is only targeting the lower-end market in Asia.

Instead of developing an operating system of its own, Packingham stressed that Samsung is focused on working together with other companies, much like it is now working with Intel on the Tizen HTML5 platform.

The Samsung executive also expressed certainty Google is not playing favorites with Motorola Mobility and compared the situation over there with Samsung’s distinctly separated mobile and chip divisions.

"I would love to have some of the component technology for our products because they are a huge differentiator," Packingham explained. "But we serve multiple customers. I got some insight into the roadmap but I have no control over where it goes."

source: Fierce Wireless

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posted on 11 Sep 2012, 04:10 3

1. MeoCao (unregistered)

I think SS has learned how hard it is, just look at S-Voice and Google voice search to see that.

posted on 11 Sep 2012, 05:51 2

2. Aeires (unregistered)

And how little Bada has taken off. Android and W8 is more than enough for them to focus on.

posted on 11 Sep 2012, 05:56 2

3. cepcamba (Posts: 717; Member since: 27 Feb 2012)

And... they also cut operating costs by letting others do the OS development.

They are putting a small team on Tizen just in case some unknown catastrophe kills Android/WP.

posted on 11 Sep 2012, 05:56 1

4. darac (Posts: 2156; Member since: 17 Oct 2011)

Yes, one thing is sure - google is a software giant that is now fully focused on Android development.
Samsung just can't compete with Google on the software front.
So it's a no brainer to just take Android, a free open source that can be tweaked in every way, rather than spending huge resources on developing something that would probably be inferior anyway.

posted on 11 Sep 2012, 06:24 2

5. Droid_X_Doug (Posts: 5993; Member since: 22 Dec 2010)

+1 on Sammy not trying to do an O/S. The cost of entry is waaaay to high. Nokia came to that conclusion already. The problem for Nokia is that they just extended the logic in the wrong direction. By hitching their company to WP, Nokia effectively lost a year and a half (maybe 2) years of market share. Hopefully Nokia can regain their position, but on the heels of the Lumia 920 announcement debacle, they have their work cut out for themselves.

posted on 11 Sep 2012, 19:19

6. pikapowerize (banned) (Posts: 1869; Member since: 03 May 2012)

so this means no tizen?

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