European mobile retailer Carphone Warehouse issued a press release that the interest it sees in the
Samsung Galaxy S 4 pre-registration is unprecedented. The chain has registered no less than four times the rate it logged for Samsung's last year bestseller - the
Galaxy S III.
The third Galaxy flagship edition last year broke all registration records as well, and now its successor proves how ingrained in the minds of consumers Samsung has become. There is formidable competition this year, though, with the
Xperia Z,
HTC One and the
Optimus G Pro, so it's early to tell whether the final sales results will break records again.
+- Press Release
SUPERCHARGED DEMAND FOR GALAXY S4
Android fans scramble for new handset prompts ‘busiest pre-registration period ever’
www.carphonewarehouse.com/new-samsung-galaxy-phone
London, 20 March 2013 – Carphone Warehouse has today announced that interest in Samsung’s newest Galaxy S4 smartphone has been ‘off the charts’ compared with its predecessors. The UK’s largest independent mobile retailer has so far received more than four times (446%)* as many pre-registrations for the Galaxy S4 than it did when Samsung announced its last flagship device, the SIII, in 2012.
Graham Stapleton, Chief Operating Officer at Carphone Warehouse, says, “The vast number of pre-registrations we’ve had for this device is evidence how hot the Galaxy S4 is going to be. The launch event in New York clearly captured the imagination of many of our customers - acting as the driving force for the busiest pre-registration period we’ve ever seen!
“The Galaxy SIII launch broke records last year and was always going to be a tough one to beat, but the S4 is already proving to be a more than capable step up in the series that will inspire many people to make the switch to Android from other operating systems. This device is the one to watch for 2013.”
The Samsung Galaxy S4 will be available from Carphone Warehouse across all major networks from 26th April. To register your interest, visit www.carphonewarehouse.com/new-samsung-galaxy-phone. Tariff and pricing details will be announced closer to the launch date in April.
*SIII pre-registration figures taken 25th – 30th April 2012 compared with S4 pre-registration figures taken 15th – 18th March 2013
