RIM set to open up to 15 premium BlackBerry stores in India

RIM set to open up to 15 premium BlackBerry stores in India
While here in the US RIM’s business is often associated with the likes of the Titanic, luckily for RIM, America, while a large and important market, is not the center of the universe, nor the be-all, end-all market for any brand. With that being said, BlackBerry performs very well in several other parts of the world. Looking to capitalize on that success, RIM opened a flagship store in Dubai last month and is now looking to expand that vision by launching between 10 and 15 premium BlackBerry stores in India by the end of this year.

Last week a second store opened in Gurgaon and RIM plans to position itself at other major cities around the nation. Some of which include Mumbia, Chennai, Kolkata, Hyderabad, Ahmedabad, and Bangalore. In addition to India, RIM has already opened up its own shops in Indonesia and Thailand, which both sport hordes of BlackBerry lovers.

The BlackBerry stores target both consumer and enterprise level purchasers.  Each store has an area where shoppers can try out live demos of various applications suited to their needs. Managing Director of RIM India, Sunil Dutt, describes the venue as a “holistic consumer experience on BlackBerry consumer and enterprise services.

While we certainly don’t expect to see a BlackBerry store in the US anytime soon, it will be interesting to see how many markets RIM feels has a subscriber base large enough to warrant a retail footprint. It will also make a nice venue to show off BlackBerry 10 in areas that it already has adoring fans in.

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13 Comments

1. ReportTroll

Posts: 11; Member since: May 13, 2012

lol fail

2. JcHnd

Posts: 280; Member since: Apr 30, 2012

Hmmm actually blackberry is a huge hit in latin america right now... here in my country you will see a blackberry premium store in every mall... not a new thing...

3. joeymk

Posts: 101; Member since: Jan 26, 2012

Yes coz they have "money to spend"

4. ghostnexus

Posts: 96; Member since: Mar 07, 2012

Blackberry is Awesome

5. windowsRocks

Posts: 155; Member since: Oct 28, 2011

This is not 2007..LOL

6. Cosmo

Posts: 32; Member since: May 03, 2012

Most of the people in the united states just seem to be so blinded & fanboys trying to be sooo cool in "hating BlackBerry" because Android is such a hit right now & hating RIM is just the popular thing to do.. Oh well.. BlackBerry has its own market and they couldn't care less about Android fanboys ditching their products.. Couldnt blame them.. BlackBerry is made for smart people..

7. x7black7x

Posts: 118; Member since: Feb 19, 2012

most of the people in india are not geeks i mean they dont know what is happening in the smartphone world they only buy the phone for names if they have a good budget they will but something from apple or even blackberry cause it was a very popular name 2-3 years ago and android is also selling well in india cause is created a buzz so i think blackberry have a real chance in india cause if they will make good ads people will buy it yes in india people buy names not products 1. apple 2. samsung 3. blackberry

9. Hafiz

Posts: 78; Member since: Dec 20, 2011

That is not entirely true! I'm an indian and i know many others who are interested in tech :-) Yah,many people here buy apple product as a status symbol. Samsung is becoming popular mainly due to their budget offerings. and blackberry is considered as bussiness and messaging device.

10. fernsruben

Posts: 28; Member since: May 10, 2012

x7black7x............I'm an indian myself..........Agree wid u hafiz....But the rest think of our market as an unaware one.................and the consumer market over here is the most educated and aware in terms of market releases and dwellings..............................blackberry is famous over here cause carriers offer great deals for BBM services...........................and other stuff....................................Same for iphone and android devices........................................... .......its just a preference....... Bout 90% Indians have hardly any leisure time to sit around and attain any euphoric feelin of havin a smartphone cause everyone's sloggin their arms and feet to make the economy much more stable and better soo much that we've got foreign presidents comin up to us for jobs!!!!! Our market offers much more for such companies.......hence higher sales index. And yes..............we've got the worlds second largest population........and bout every phone manufacturer out there over here!!! So its an endorsement battle to gain customer support towards a certain company!!! Dont just spout out any illegitimate stuff that has no logic!!!!! And we buy products for every instance.,.....................not names!!!!

8. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Its mumbai and mumbia!

11. VJo003

Posts: 365; Member since: Mar 11, 2012

Mumbai is the financial, entertainment (read Bollywood) & fashion capital if India

12. darktranquillity

Posts: 285; Member since: Feb 28, 2012

Btw Bollywood is such a crap.

13. VJo003

Posts: 365; Member since: Mar 11, 2012

Showbiz is crap.... Geographies are irrelevant

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