No longer can one of the biggest names in the history of the video game world sit back and stay silent as they see a new force start to encroach the turf that they've been reigning supreme for a while. Ever since the original GameBoy hand-held console was release back in the 80s, Nintendo has been able to repel the competition with their glitzier consoles for the longest of time – that is until recently when Apple decided to arrive on the scene. Experiencing its first profit drops in the past six years, Nintendo is gearing up for a war with Apple which it views as one of its main competitors. Nintendo president Satoru Iwata was heard telling senior executives that Apple is the “enemy of the future” after saying their war between Sony is over. Apparently Sony isn't doing enough to get Nintendo's attention in the hand-held console market, but now the long time gaming company is feeling the heat from Apple's iPhone and iPod touch devices. With most of the games on the App Store priced at under $10, it looks quite appealing to consumers during this unstable economy versus the higher priced games for the Nintendo DS. As this war between these two giants continue, it'll be interesting to see Nintendo's strategies in the future to keep their product lineup compelling as we'll no doubt continue to see Apple push the pace.