It wasn’t too long ago when Apple’s own Tim Cook blatantly stated that they will go after anyone that rips off their IP. But now it seems that another company is taking aim at the Cupertino giant over the iPhone’s screen rendering technology. We all know and love how smooth scrolling is accomplished on the device, but the technology behind it may originate from Picsel Technologies. The lawsuit filed by Nixon Peabody LLP on behalf of Picsel lawyers argues that users would experience long screen update delays if it were not for their technology they created that accelerates the process of updating the display. Additionally, zooming and panning documents, web sites, and images would not work on the phone
as fluidly. Picsel Technologies is claiming that the rendering process that Apple uses on their devices violates Picsel’s patents. It’s also worth noting that the technology has been integrated in more than 250 million units.