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New iPad ad tells you to “do it all more beautifully” on a Retina display

Posted: , posted by Victor H.

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New iPad ad tells you to “do it all more beautifully” on a Retina display
The new Apple iPad is an unmatched technological achievement - with a mind-blowing screen resolution of 2048 by 1536 pixels, there has been no tablet to come even close to contesting its high-res king title. Apple is fully aware of that and wants to teach you too about how important having such a razor sharp Retina display is, and how it changes everything you do in a new ad.

The ad quickly goes through some of the things you can easily do on an iPad - from sending a note, through staying informed and having an Office package, and to the new interactive iBooks textbooks. But the real kicker is not only what you can do, but also how you do it, “all more beautifully.”

The iPad ad is with the typical upbeat music and is great at demonstrating what the tablet is actually capable of. And frankly, isn’t this the best way to advertize a product? 

source: Apple via iMore

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posted on 19 Jun 2012, 06:34 8

1. adi4u4882 (Posts: 137; Member since: 10 Jan 2012)

-*closes browser*
-*shutsdown laptop*
-*goes to take a dump*

posted on 19 Jun 2012, 20:59 4

15. stealthd (unregistered)

Clearly you left out a few of the steps you did:
-*click on headline for article you know you aren't interested in*
-*read entire article anyway*
-*participate in the article's discussion*
-*in doing so, encourage PhoneArena to write similar articles*

posted on 19 Jun 2012, 06:59 8

2. mercorp (Posts: 1045; Member since: 28 Jan 2012)

The surface ad is bettter

posted on 19 Jun 2012, 07:42 5

3. ilia1986 (unregistered)

Sorry Apple. I'd rather actually be capable of 'doing' it on an Android\Windows device. On an Android device I can also do it 'beautifully' via customization and personalization.

On an iOS device I can only watch other people do it. Via YouTube.

posted on 19 Jun 2012, 07:46 5

4. remixfa (Posts: 14605; Member since: 19 Dec 2008)

too bad they cant watch a lot of stuff without flash. hmm.

"more of the same.. just higher resolution.. so you can see how boring it is with new clarity!"

posted on 19 Jun 2012, 08:03 4

5. ilia1986 (unregistered)

Screw flash - the iPad can't even attach files for frack's sake!!

This is so sad, really.

posted on 19 Jun 2012, 08:34 2

8. -box- (Posts: 3991; Member since: 04 Jan 2012)

Bwahaha, love it

posted on 20 Jun 2012, 01:27 1

16. taco50 (banned) (Posts: 5506; Member since: 08 Oct 2009)

95% of the tablet market disagrees with you

posted on 20 Jun 2012, 06:35

18. remixfa (Posts: 14605; Member since: 19 Dec 2008)

Apple doesnt own 95% of the tablet market, fool. Dont hate because all you see is little boxes with a "?" in the middle.. yea, thats where a flash video would go.
how odd to pay so much money to only get 3/4ths of the internet.

posted on 20 Jun 2012, 09:19

20. ilia1986 (unregistered)

If I were a Jew in Nazi Germany - and for the record - I AM a Jew - 95% of the population would also disagree with me if I said that killing Jews is wrong.

Your argument is invalid.

posted on 19 Jun 2012, 08:28 2

6. andro. (Posts: 1999; Member since: 16 Sep 2011)

Having been using an ipad 2 and ipad 3 recently i wasn't really all that impressed with the ipad 3 screen,yes its sharper and a bit nicer than the ipad 2 but 'resolutionary' ??, essentially the same device with a catchy slogan to empty fans pockets.

posted on 19 Jun 2012, 08:31 1

7. bubbadoes (Posts: 1225; Member since: 03 May 2012)

Like I said yesterday, Apple isn't producing anymore and only promoting display, over display, over display. They are doing this campaign for the new Mac's and now the new ipad---wait for the iphone5-display with LTE and 4".

posted on 19 Jun 2012, 08:37

9. -box- (Posts: 3991; Member since: 04 Jan 2012)

So do the same restricted stuff, with a prettier screen, all while on an awkward layout (4:3 in the age of 16:9) , and overpaying for the experience, all while its makers are undergoing inhuman physical and mental stresses trying to build the silly thing. Well, I'm sold! I'll take eight!

Oh wait, I forgot I have choices, and there's something I remember reading about that is like... a computer... that does more than this thing... what was it..... OH YEAH. Any netbook, notebook, or the new Surface tablet! Nevermind, cancel my order, I'm going with the future.

posted on 19 Jun 2012, 10:33

10. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)

Hey Apple a few more pixels than 1080p on a 9.7inch display is total overkill in the first place. Not saying 1080p isn't a good thing, i am saying that most people can't see a difference from the myriad of 720p tabs at these pinner sizes..

You don't get more screen real estate with apple products just smaller pixels, most people cannot see the pixels at 720p so as usual, apple creates demand for nothing needed or cared for.

posted on 19 Jun 2012, 10:51

11. theoak (Posts: 324; Member since: 16 Nov 2011)

"... an unmatched technological achievement ..."

Let the flame wars begin! ;) If those are not fighting words ... then I don't know what are :)

Was this an Apple commercial?

posted on 19 Jun 2012, 10:57

12. appleDOESNT.com (banned) (Posts: 456; Member since: 19 Nov 2011)

iKnow, lol, apple didn't create hi rez displays, they simply added one to the iPad and it's 'unmatched technological achievemen't is just bad, BiOSed journalism here... Hey Vic, you are such a fanoby dude.. this ad shows you how to do NOTHING with a new display. Why, because it just has smaller pixels, nothing takes advantage of a higher resolution, other than small pixels and basically all the 720p and higher tabs have tiny little pixels.. heck most average folk can't even tell a difference fromt he iPad1's pathetic 1024 display to the new iPad but hey Vic, to each his own huh? not, you work for a website, try to be a little more objective, pathetic :/

posted on 19 Jun 2012, 11:55

13. bayusuputra (Posts: 963; Member since: 12 Feb 2012)

can't really see how this is an unmatched technological achievement - 4x the number of pixels with 4x the GPU power and battery to make up for that.. it's just common sense.. not an achievements.. and it's only the screen.. touching up the "surface" (oh, why did i use that name), just like make-up trying to cover up major flaws of the skin underneath it.. never really see the iPad as a tablet, i don't know why.. and if i get one as a gift, i will either sell it and get Android/Windows tablet, or if i already have a tablet, give it to close friend/family..

posted on 19 Jun 2012, 14:54

14. romeo1 (Posts: 732; Member since: 06 Jan 2012)

what is the point of having such a resolution?
if i'm correct you'll see black bars with a 1080p movie right?

posted on 20 Jun 2012, 03:55

17. AppleConspiracy (Posts: 637; Member since: 18 Oct 2011)

It's all part of a bigger picture, in which Apple's long-term project takes place even from first Steve Jobs era in 1980's, and that's achieving complete visual transparency to digital reproduction.

Apple was allways irritated by the fact that interface toward the user is not transparent, and great part of that is not just about manipulating content on devices in intuitive, more direct and imminent way, but also in domain of visual perception and transparency toward content.
IT industry uses interfaces to manipulate content, and those interfaces are not transparent. In visual reproduction, there are pixels and in graphic and 3D business, anti-aliasing was much needed tool for partial reduction of this problem.

Apple, unlike all of Industry, is not satisfied with this partial solution. Instead, they allways wanted the real thing, that is the true WYSIWYG.

And they finally succed in that. Again, it's no matter of technological innovations as such, but their implementiation, and Apple is somehow the only company that has the courage to do it.

If you do not understand what I'm saying about mimicry of high-definition digital reproduction, you will most probably misunderstand the real reasons why Apple is implementing this apparent useless eye-candy technology.

posted on 20 Jun 2012, 08:53

19. alekso9 (Posts: 40; Member since: 30 Jan 2012)

I dont think that commercial was that important to the point where it needed an article...iphonearena

posted on 21 Jun 2012, 03:07

21. roscuthiii (Posts: 2272; Member since: 18 Jul 2010)

Unmatched technological achievement? I call bulls**t. It's an unmatched commercial achievement.
The 3 things that make it stand out (cpu from Samsung, gpu from Imagination Technologies, & display from Samsung again) are all mainly somebody else's achievement. It's a whole lot easier to come by after the fact and say, "Oooh, let's just put this on the left and we'll throw an Apple insignia on it!"

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