New iPad ad tells you to “do it all more beautifully” on a Retina display

New iPad ad tells you to “do it all more beautifully” on a Retina display
The new Apple iPad is an unmatched technological achievement - with a mind-blowing screen resolution of 2048 by 1536 pixels, there has been no tablet to come even close to contesting its high-res king title. Apple is fully aware of that and wants to teach you too about how important having such a razor sharp Retina display is, and how it changes everything you do in a new ad.

The ad quickly goes through some of the things you can easily do on an iPad - from sending a note, through staying informed and having an Office package, and to the new interactive iBooks textbooks. But the real kicker is not only what you can do, but also how you do it, “all more beautifully.”

The iPad ad is with the typical upbeat music and is great at demonstrating what the tablet is actually capable of. And frankly, isn’t this the best way to advertize a product? 

source: Apple via iMore

Related phones

iPad 3
  • Display 9.7" 2048 x 1536 pixels
  • Camera 5 MP / 0.3 MP VGA front
  • Processor Apple A5X, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 11560 mAh



1. adi4u4882

Posts: 137; Member since: Jan 10, 2012

-*yawns* -*closes browser* -*shutsdown laptop* -*goes to take a dump*

15. stealthd unregistered

Clearly you left out a few of the steps you did: -*click on headline for article you know you aren't interested in* -*read entire article anyway* -*participate in the article's discussion* -*in doing so, encourage PhoneArena to write similar articles*

2. mercorp

Posts: 1045; Member since: Jan 28, 2012

The surface ad is bettter

3. ilia1986 unregistered

Sorry Apple. I'd rather actually be capable of 'doing' it on an Android\Windows device. On an Android device I can also do it 'beautifully' via customization and personalization. On an iOS device I can only watch other people do it. Via YouTube.

4. remixfa

Posts: 14605; Member since: Dec 19, 2008

too bad they cant watch a lot of stuff without flash. hmm. "more of the same.. just higher resolution.. so you can see how boring it is with new clarity!"

5. ilia1986 unregistered

Screw flash - the iPad can't even attach files for frack's sake!! This is so sad, really.

8. -box-

Posts: 3991; Member since: Jan 04, 2012

Bwahaha, love it

16. taco50

Posts: 5506; Member since: Oct 08, 2009

95% of the tablet market disagrees with you

18. remixfa

Posts: 14605; Member since: Dec 19, 2008

Apple doesnt own 95% of the tablet market, fool. Dont hate because all you see is little boxes with a "?" in the middle.. yea, thats where a flash video would go. how odd to pay so much money to only get 3/4ths of the internet.

20. ilia1986 unregistered

If I were a Jew in Nazi Germany - and for the record - I AM a Jew - 95% of the population would also disagree with me if I said that killing Jews is wrong. Your argument is invalid.

6. andro.

Posts: 1999; Member since: Sep 16, 2011

Having been using an ipad 2 and ipad 3 recently i wasn't really all that impressed with the ipad 3 screen,yes its sharper and a bit nicer than the ipad 2 but 'resolutionary' ??, essentially the same device with a catchy slogan to empty fans pockets.

7. bubbadoes

Posts: 1225; Member since: May 03, 2012

Like I said yesterday, Apple isn't producing anymore and only promoting display, over display, over display. They are doing this campaign for the new Mac's and now the new ipad---wait for the iphone5-display with LTE and 4".

9. -box-

Posts: 3991; Member since: Jan 04, 2012

So do the same restricted stuff, with a prettier screen, all while on an awkward layout (4:3 in the age of 16:9) , and overpaying for the experience, all while its makers are undergoing inhuman physical and mental stresses trying to build the silly thing. Well, I'm sold! I'll take eight! Oh wait, I forgot I have choices, and there's something I remember reading about that is like... a computer... that does more than this thing... what was it..... OH YEAH. Any netbook, notebook, or the new Surface tablet! Nevermind, cancel my order, I'm going with the future.


Posts: 456; Member since: Nov 19, 2011

Hey Apple a few more pixels than 1080p on a 9.7inch display is total overkill in the first place. Not saying 1080p isn't a good thing, i am saying that most people can't see a difference from the myriad of 720p tabs at these pinner sizes.. You don't get more screen real estate with apple products just smaller pixels, most people cannot see the pixels at 720p so as usual, apple creates demand for nothing needed or cared for.

11. theoak

Posts: 324; Member since: Nov 16, 2011

"... an unmatched technological achievement ..." Let the flame wars begin! ;) If those are not fighting words ... then I don't know what are :) Was this an Apple commercial?


Posts: 456; Member since: Nov 19, 2011

iKnow, lol, apple didn't create hi rez displays, they simply added one to the iPad and it's 'unmatched technological achievemen't is just bad, BiOSed journalism here... Hey Vic, you are such a fanoby dude.. this ad shows you how to do NOTHING with a new display. Why, because it just has smaller pixels, nothing takes advantage of a higher resolution, other than small pixels and basically all the 720p and higher tabs have tiny little pixels.. heck most average folk can't even tell a difference fromt he iPad1's pathetic 1024 display to the new iPad but hey Vic, to each his own huh? not, you work for a website, try to be a little more objective, pathetic :/

13. bayusuputra

Posts: 963; Member since: Feb 12, 2012

can't really see how this is an unmatched technological achievement - 4x the number of pixels with 4x the GPU power and battery to make up for that.. it's just common sense.. not an achievements.. and it's only the screen.. touching up the "surface" (oh, why did i use that name), just like make-up trying to cover up major flaws of the skin underneath it.. never really see the iPad as a tablet, i don't know why.. and if i get one as a gift, i will either sell it and get Android/Windows tablet, or if i already have a tablet, give it to close friend/family..

14. romeo1

Posts: 824; Member since: Jan 06, 2012

what is the point of having such a resolution? if i'm correct you'll see black bars with a 1080p movie right?

17. AppleConspiracy

Posts: 637; Member since: Oct 18, 2011

It's all part of a bigger picture, in which Apple's long-term project takes place even from first Steve Jobs era in 1980's, and that's achieving complete visual transparency to digital reproduction. Apple was allways irritated by the fact that interface toward the user is not transparent, and great part of that is not just about manipulating content on devices in intuitive, more direct and imminent way, but also in domain of visual perception and transparency toward content. IT industry uses interfaces to manipulate content, and those interfaces are not transparent. In visual reproduction, there are pixels and in graphic and 3D business, anti-aliasing was much needed tool for partial reduction of this problem. Apple, unlike all of Industry, is not satisfied with this partial solution. Instead, they allways wanted the real thing, that is the true WYSIWYG. And they finally succed in that. Again, it's no matter of technological innovations as such, but their implementiation, and Apple is somehow the only company that has the courage to do it. If you do not understand what I'm saying about mimicry of high-definition digital reproduction, you will most probably misunderstand the real reasons why Apple is implementing this apparent useless eye-candy technology.

19. alekso9

Posts: 40; Member since: Jan 30, 2012

I dont think that commercial was that important to the point where it needed an article...iphonearena

21. roscuthiii

Posts: 2383; Member since: Jul 18, 2010

Unmatched technological achievement? I call bulls**t. It's an unmatched commercial achievement. The 3 things that make it stand out (cpu from Samsung, gpu from Imagination Technologies, & display from Samsung again) are all mainly somebody else's achievement. It's a whole lot easier to come by after the fact and say, "Oooh, let's just put this on the left and we'll throw an Apple insignia on it!"

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