Apple iPhone XS, XS Max and iPhone XR prices and release dates

Apple iPhone XS, XS Max and iPhone XR prices and release dates
Apple's average iPhone selling price hit a record of $652 in 2017, and the continuing sales of the iPhone X, as well as the new trio of notch-y handsets that will be taking its place, are expected to push it to the whopping $738 in the current fiscal year.

This is a rather dreamy scenario for Apple, given that folks are keeping their handsets longer, while the breakneck pace of smartphone market growth is slowly abating. Well, Apple isn't messing with its winning pricing structure for the new 2018 crop of the iPhone Xr, Xs and Xs Max, so, without further ado, here are their prices, depending on the SIM slot number and/or storage configuration.

Apple iPhone XS, XS Max, and XR prices

It is not the first year Apple is releasing three smartphones at once, but it's the first time it is issuing dual-SIM handsets and the first it has a 512GB storage tier, so you can imagine that the pricing table is going to be much larger than usual.

Apple iPhone XR, XS, Max release dates and country availability

Last year, the iPhone X shipped much later than the 8 and 8 Plus, due to production yield problems with the brand new at the time TrueDepth camera kit needed for FaceID. This year, TrueDepth production should have been mastered already, but the LCD screen of the Xr is reportedly causing the same yield problems. Apple has allegedly tasked JDI with its Full Active screen tech, as well as LG Display, to produce the 6.1" panel, but going around the huge notch may have proved more problematic than expected. 

Industry sources cite issues with light leakage around the notch at both manufacturers, which will be hard to circumvent and lead to the delayed release. Granted, LG already has a top-shelf LCD phone with a notch on the market, but the G7's protrusion is much narrower, and, besides, who knows what heavy quality demands Apple is posing towards its suppliers. 

The XR is arguably Apple's first big-screen phone in a fairly compact body that also comes at "affordable" for the company's standards price tag, so Apple has a lot riding on not bungling the launch. On the bright side, an LCD iPhone launch that comes later than the high-end OLED successors of the iPhone X may force early upgraders to splurge for the more expensive models this year. 

That would be a total reverse of Apple's strategy in 2017 that led to lukewarm X sales, compared to many forecasts. Win-win, yet analysts warn that, due to the delayed release, Apple may sell "just" 30-40 million LCD iPhone units this fiscal year, and 75 million OLED ones. The poor team from Cupertino, no house extensions this year.



1. OneLove123

Posts: 974; Member since: Aug 28, 2018

Ithe max ain’t $200 better than a note 9.ahahaha!!

3. Valinor

Posts: 174; Member since: Mar 26, 2013

I like how they marketed it: bigger screen than the 8 plus but 50 dollar cheaper! No Apple, your entry-level flagship phone has just gotten 50 dollar more expensive. 2017: i8 699, i8 plus 799, X 999 2018: Xr 749, Xs 999, Xs max 1099 Entry level flagships are the ones people buy the most and those have just gotten 50 dollars more expensive. And you dont even get fullhd resolution...... I want to get the Xr but going from my lg v30 2k hdr oled screen to this...... fml. :(

15. thxultra

Posts: 451; Member since: Oct 16, 2014

Note 9 is $999 Iphone XS Max is $1049 from a carrier which is how most people will buy. So $49 can argue all day about which is better honestly that depends on the user.

19. xfire99

Posts: 1205; Member since: Mar 14, 2012

You forgot Note 9 have 128GB for $999. XS Max is 64GB at $1049. 128GB version should cost $1199 if there is any.

2. JCASS889

Posts: 515; Member since: May 18, 2018

almost 1500$??? that is a complete rip off.

10. cmdacos

Posts: 4122; Member since: Nov 01, 2016

Ram is expensive/s

4. KonaStang4.6

Posts: 285; Member since: Nov 04, 2011

Ok, I've got a X and was gonna upgrade but after seeing those prices ?????? Nah bruh. Especially that 512GB Max. That's absurd. Keeping the X I have. Those prices are insane.

6. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

i know right. my plane ticket to japan this december is cheaper then the max 512gb. that is insane.

7. Phullofphil

Posts: 1763; Member since: Feb 10, 2009

You just spent 1000 dollars for your x and your saying these are to expensive brah.

18. drunkenjay

Posts: 1657; Member since: Feb 11, 2013

its 300 usd more expensive. which is 500 aus more expensive. that's a pretty big leap.

5. Humanoid

Posts: 1226; Member since: Dec 11, 2017

Note 9 512GB is 200 ,00 cheaper

8. OneLove123

Posts: 974; Member since: Aug 28, 2018

Yep, I got two of them for $1200.:)

9. cmdacos

Posts: 4122; Member since: Nov 01, 2016

Laughed everytime they said iPhone tennis

11. Phullofphil

Posts: 1763; Member since: Feb 10, 2009

Every single phone out there is overpriced but untill people stop buying them. Of pars that won’t stop me from buying a 256gb max. Even though I should not do it.

13. zelas

Posts: 41; Member since: Sep 25, 2013

I guess now its time to boycott Samsung and apple products, so their sky rocketed marketing prices come down and charge reasonable prices next year. But thats not possible agh... human stupidity is beyond measures.

14. darkkjedii

Posts: 30974; Member since: Feb 05, 2011

Major pass, I'm keeping my X.

23. Mreveryphone

Posts: 1817; Member since: Apr 22, 2014

Me too bro!

24. darkkjedii

Posts: 30974; Member since: Feb 05, 2011

What didn't you like, or feel made you not want to upgrade.

25. j2001m

Posts: 3061; Member since: Apr 28, 2014

Easy as there nothing to upgrade for apart from if you like to buy the max, but it’s bigger than the note 9, so that no a good idea, it like going back to the iphone plus size

16. AmashAziz

Posts: 2898; Member since: Jun 30, 2014

Too expensive. Fail for me

17. AmashAziz

Posts: 2898; Member since: Jun 30, 2014


20. rsiders

Posts: 1935; Member since: Nov 17, 2011

Shoot forget the OLED and secondary sensor. I would get the 128gb Xr and rock with that. If I were to get an iPhone.

21. GoTstan

Posts: 386; Member since: Jul 25, 2015

Lol phone arena tried using dual sim as a reason for the prices......... 1500?! Gtfoh with that

22. Jrod99

Posts: 716; Member since: Jan 15, 2016

We call that a miss on predictions. 900 for x and 1000 for Max. Wrooooooooong.

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