Motorola says it will not focus on MOTOBLUR in the future

Motorola says it will not focus on MOTOBLUR in the future
Last week, after reporting second quarter results, Motorola Co-CEO Dr. Sanjay Jha said that his company will focus more on products than on the MOTOBLUR brand name. This seemingly has already started as a more subtle, "lite" version of the UI has appeared on the Motorola DROID X and will appear on the upcoming DROID 2 according to speculation. The reason behind this is rather simple. Google's next Android build, 3.0 (aka Gingerbread) is supposed to eliminate the need for other software on top of it like HTC's Sense or Motorola's MOTOBLUR.

Dr. Jha's comments about MOTOBLUR came in response to a question from an analyst who noted that the company was not pushing the UI in advertisements, and wanted to know what the future was for it. The executive responded by saying, "With MOTOBLUR, we have found that being able to convey the value proposition around MOTOBLUR is not an easy thing to do in a 30-second ad spot. We have decided that we will focus on the value proposition of products and not MOTOBLUR as a brand name in its own right. MOTOBLUR continues to be important and I think you will see increased functionality in MOTOBLUR. This notion of push-Internet is going to be very important to us, but as a brand name, which we make matter in front of consumers as a brand name, I don’t think that’s going to be our focus going forward, but we see the experiences that we deliver is being relevant and differentiating us." Earlier this year, Motorola pushed MOTOBLUR in its 30 second Super Bowl spot for the Motorola DEVOUR.

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source: AndroidandMe

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9 Comments

1. BlackSirius16

Posts: 84; Member since: May 21, 2010

Motoblur sucks go back to the google experience

2. CHEFJEFF

Posts: 147; Member since: Sep 22, 2009

Thank God! MOTOBLUR SUCKS! Too bad there is not a way to get rid of it now. The same as Samsung's TOUCH WIZ. They shouldn't force their UI down your throat.

3. narley

Posts: 357; Member since: May 14, 2009

dido.... incredible and sense FTW!

5. networkdood

Posts: 6330; Member since: Mar 31, 2010

Agree, I owned an ARIA for 28 days and it is real good - not perfect, but better than TOUCH WIZ on CAPTIVATE - either way, there are methods to get rid of the UI or make it rarely used. I wish I could port SENSE UI on my phone.

4. Sniggly

Posts: 7305; Member since: Dec 05, 2009

:( I like Motoblur on my Cliq though. Sure, it's a little crowded on the home screen, but it works for the social networking. Without it there's no way I'd be able to keep up with Facebook and Twitter.

6. Jnic unregistered

A smart move by Motorola. I have noticed a huge improvement from the old days. I don't know whose fault it is but THANK YOU!!!

7. patchy the pirate unregistered

Motoblur is awful. Touch wiz is worse; seriously samsung needs to stop wizzing on their phones. I am glad that moto is theoretically not going to continue to focus on blur since it is bloatware and makes the upgrade path slow and questionable.

8. Nientao unregistered

Blur is the worst of the custom UI's, but wiz and sense are no better. Here is an idea for Motorola, Samsung and HTC. Why not make your UI an app and then when it comes time to upgrade the phone, Google will release the new OS version and then you only have to re new your app. And then people like me can turn the damn app off so we don't have to suffer through BLUR,

9. Sascha unregistered

Would love to buy the moto defy! but with motoblur on it, no way :(

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