Location-based iPhone ads being banned by Apple

Location-based iPhone ads being banned by Apple
Something is brewing up over with Apple since they’ve bought a firm last month that offers a platform for distributing advertising to mobile handsets. Apple bought Quattro Wireless for $275 million after seeing Google’s announcement in buying AdMob, a mobile display advertising provider, for $750 million back in November. Now it seems that Apple is telling developers that they will refuse any approvals for a submitted app if it uses the iPhone’s GPS to distribute location-based advertising. This move may be considered a bit brash; especially when the company did not give a definitive reason for the ban. Instead, an announcement on the iPhone Dev Center states that apps with features based on an iPhone user’s location must provide “beneficial information.” Apple has gone on to say, “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user's location, your app will be returned to you by the App Store Review Team for modification before it can be posted to the App Store.” There’s no doubt that a lot of money is at stake for advertisers and publishers when it comes to delivering ads based on a mobile phone user’s GPS location – Apple seemingly is preventing developers from entering the market right now. Who knows what’s in store down the road in this competitive market.

source: Information Week via Textually

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4 Comments

1. jrcrow79

Posts: 477; Member since: May 02, 2008

good for apple!

2. theGodpapa

Posts: 181; Member since: Dec 15, 2009

Lame. Would you rather get ads from ur home area or from a service that is outside the country.? Your going to get the ads regardless.

4. corps1089

Posts: 492; Member since: Jan 20, 2010

Steve Jobs' hands tightening aroud your throat; feel it iPhone users?

5. Kelley unregistered

Apple Inc. has more banned ads world wide than any other Tech company that I know of, why is this? Question is are they stupid or intentionally misleading the consumers. I don't think Steve Jobs and company are stupid, loosing his mind yes but not stupid so this only leaves one possible answer. As much as I hate to say it Microsoft seems to have more integrity than Apple Inc., maybe they shouldn't have bailed out Apple back in 1997. My advise to you is research any Apple product before you buy it, do not trust anything apple says about their products,

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