AMSTERDAM, NETHERLANDS – June 5th, 2012
world's leading mobile augmented reality (AR) provider, today announced
the launch of the Layar Creator, a self-service web application
for activating print pages with digital content. By simplifying and
demystifying previously complex AR technology, the Layar Creator makes
it quick and easy to bring once static pages to life with videos, links
and "Buy" buttons that readers can view with their smartphone.
In a matter of seconds, anyone can upload images or PDFs,
drag-and-drop any of a number of digital buttons onto the pages and
publish them on the Layar platform. When readers view activated pages
with the Layar app, these buttons appear on top of the page, enabling
deeper engagement and direct commercial opportunities as the printed
page becomes a point-of-sale.
The Layar Creator: Easy, Seamless and Affordable
The Layar Creator takes advantage of Layar Vision technology,
recognizing existing images from the pages of magazines and newspapers
without the need for special markers. There is no software to install,
and the Layar Creator's intuitive interface makes it easy to start activating pages right away - all at budget-friendly prices.
"I loved how simple it was to use the Layar Creator with our
magazine," says Monique van Beekhoven, web editor for Sanoma Media's
vtwonen magazine. Using their smartphones,
readers could instantly order items in the magazine by tapping "Buy"
buttons placed on the pages with the Layar Creator by Monique herself.
"I really believe that anyone can do it!"
• Easy to use - The
Layar Creator is simple and intuitive with drag-and-drop functionality -
it couldn't be easier to make print interactive.
integration - With no software to install and no restricting watermarks
or QR codes to use, the Layar Creator has very little impact on the
workflow of a publication.
• Cost effective - With pay-as-you-go,
bundled pricing and free ad-supported options, the Layar Creator is
affordable on any budget. And until August 1st, it is completely free to
Proven Results Built In
Early interactive print
campaigns with the Layar Creator have already shown promising results.
Roughly 1% of readers who discover activated pages are converted from
print to digital by using Layar to interact with the pages. And on
average, 20% of all digital content displayed in print through Layar is
clicked by the viewer. Having seen these results, several publishers
have signed on to incorporate the Layar Creator into their publishing
process going forward.
"At every editorial meeting, we
discuss what will be in the printed magazine and how we can connect that
content with Layar," says Jildou van der Bijl, editor-in-chief of
LINDA. Magazine. Three recent issues already feature interactive pages,
and LINDA. will continue to include the Layar Creator in its production process for the next year.
The Dawn of Interactive Print
These results and partnerships validate Layar's strong belief that
interactive print is the next step not only for the publishing industry,
but also for augmented reality as it moves toward practicality and
viability in the marketplace.
"The market for print is not going
away. It's here to stay," says Layar CEO Raimo van der Klein. "With the
introduction of the Layar Creator and interactive print, we have every
reason to be extremely confident in a strong future for print. Today we
are joining hands with publishers and moving forward together."
Layar connects our digital lives with the physical world. As the
global leader in mobile augmented reality, the Layar app has over 20
million downloads and 3 million monthly active users. With the Layar
Creator, Layar is pioneering the interactive print movement and paving
the way for a more robust future for the publishing industry in a
The company was named as a Technology Pioneer by the
World Economic Forum, a Disruptive Innovator at the Deloitte Fast50
awards and has received various major industry awards.
founded in June 2009 and has raised over EUR 12.5 million (USD 15.6
million) in venture funding from investors including Intel Capital,
Prime Ventures and Sunstone Capital. Layar is located in Amsterdam, The
To learn more, visit www.layar.com