Jony Ive talks about the Apple Watch and the iPhone's battery life

Jony Ive talks about the Apple Watch and the iPhone's battery life
The Financial Times, Europe's version of the Wall Street Journal, was visited by none other than Apple's senior VP of Design, Sir Jony Ive. Much of the interview was about the Apple Watch, expected to be the focus of Apple's media event on Monday in San Francisco. He points out that even though the timepiece has gone through "thousands and thousands of hours of evaluation and testing, we’re still working and improving."

The difference between the motivation and drive behind designing the Apple Watch and the Apple iPhone comes from how the design team at Apple felt about each device. Ive noted that those designing the OG Apple iPhone had a "disdain" for the smartphones that were available at the time. This could even be felt during Steve Jobs' introduction of the first iPhone. With the Apple Watch, Ive says that all of the designers love the current timepieces on their wrists. "We’re a group of people who love our watches. So we’re working on something, yet have a high regard for what currently exists."

As usual, Ive and his design team think of everything. The gold used by Apple has molecules closer together making it twice as hard as standard gold. The cold-forged steel employed by the company is 40 per cent more durable than your run-of-the-mill steel.

One issue that was brought up was the battery life on the Apple iPhone. When asked why the iPhone needs to be recharged often, Ive said that the phone is so light and thin that those with the device feel compelled to use it often, thus depleting the battery quicker. A bigger battery, he says, would make the device heavier and "less compelling."

source: FinancialTimes



1. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

What an idiot, I'm sure they feel compelled to use it while they're wall hugging.

14. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

S6 owners will be hugging walls to dude. Remember they followed Apples design approach with the new flagships.

24. romeo1

Posts: 814; Member since: Jan 06, 2012

If that is true it doesn't justify the reply of john. He still said a stupid thing. It just isn't true. He could have just said because its so thin we couldn't fit a bigger battery or saying it should be enough for the normal users to last a day.

25. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Who cares what he said, does it affect you? Does it stop you from enjoying your tech? Do you even lift bro?

107. romeo1

Posts: 814; Member since: Jan 06, 2012

It doesn't effect me but i do care. I hate liars. Do you even lift bro? What do you mean with that?

145. gallitoking

Posts: 4721; Member since: May 17, 2011

Is not lying is called marketing... btw Disneyland is not the happiest place on earth ok..

150. romeo1

Posts: 814; Member since: Jan 06, 2012

Yes you are right my bad ;)

126. Slammer

Posts: 1515; Member since: Jun 03, 2010

When a company is highly praised as Apple Inc is, how they represent themselves, should affect anyone that is here to read the news. What Jony is essentially saying is that "If you don't like the battery duration; too bad. It is what it is.. The aesthetics is more important than functionality.' John B. .

146. E.N.

Posts: 2610; Member since: Jan 25, 2009

He didn't say anything that other competitors aren't doing as well, sacrificing better battery life for thinness. In fact, Apple very slightly bumped up their battery while Samsung DECREASED their battery to make their flagship 6.8mm thin. But let's all just ignore that since we're not being hypocritical at all.

160. Slammer

Posts: 1515; Member since: Jun 03, 2010

And I didn't mention competitors because the artical isn't about them. This is about Jony popping off some lame excuse for using smaller batteries. The truth is, that the manufacturers are constanty trying to work around almost 3 decade old battery technology. Steve jobs was the biggest opponent of removable batteries for several reasons. The most notable is because Apple is in control over the servicing of its products this way. Everything has to be done by Apple and this is no different. It removes conumer control and forfeits it to the company. Now because Apple is done so well with profitability, everyone wants to follow suit. Bad for consumer accessibility. Jony is conveying a statement that consumers want the thinnest phone possible and don't care about battery technology. In contrast, most of my friends are tired of wall hogging or having to pay good money for a battery issue regardless the brand of device. The most failed component(outside of broken screen) on phones and tablets is the battery. This is a dbag move to force consumers in for such a simple repair. And since you think I am ignoring other competition, any other manufacturer that feels compelled to eliminate the accessibility of such component, will not get my business. After the last three handsets I have owned due to being able to swap batteries either for swelling, and failure of batteries or broken charging ports, I have elected to move away from Samsung because of my knowledge on this subject of batteries and common failures associated with expensive devices. People want premium build for their money? What about accessibilty as well? You shouldn't ignore the very component responsible for powering your expensive device. You should be able to "visually" check it every 4-6 months. Thanks to Apple; we have all but lost this crucial practice. John B.

33. sgodsell

Posts: 7219; Member since: Mar 16, 2013

So wrong darkkjedii, because Samsung is using their new emmc 5.1 storage which is suppose to use 50% less energy then previous emmc storage units. They are using their new DDR4 ram which is suppose to use 30% less energy. Plus the new exynos 7420 is using 35% less energy with their new 14 nm manufacturing. Not to mention lollipop conserves energy better. So with all these power saving features with components that use less energy. Its no wonder why Samsung only put a 2550 mha battery. Its not like they couldn't put the same battery capacity as the galaxy S5, which had a larger 2800 mha battery. Think about for a moment.

34. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

I don't give a frogs fat ass what they use, use the phone way too much and watch what the hell happens. I guarantee you the s6 won't have 1,000,000 hrs of talk time and 40 years of stand by.

45. maherk

Posts: 6775; Member since: Feb 10, 2012

You should slow down on popping those steroid pills kiddo, you're gonna end up with a blown up nerve. Chill down, you brought the S6 to defend your God Jony, and when he proved you wrong backing it with facts, you went nuts? You. Are. PATHETIC.

147. gallitoking

Posts: 4721; Member since: May 17, 2011

how can you call facts on a device not out yet?..

86. Mutation.X

Posts: 185; Member since: Feb 09, 2015

That means and shows, you wouldn't give a from, if someone has a go with you or your family? You wouldn't give a from, if you see someone who needs help, or help in hand. You would ignore.

93. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

Arte get lost, before they ban this account. You know you're not wanted here. What the hell does "give a from" even mean anyway.


Posts: 182; Member since: Jun 15, 2014

Samsung are not using emmc 5.1 memory, they are using their recently developed UFS 2.0 memory, which far surpasses emmc 5.1.

69. E.N.

Posts: 2610; Member since: Jan 25, 2009

All that talk about energy saving technology and there's only minimal advantages over the iPhone 6's 1810mAh battery. 12 hours wifi browsing on Galaxy S6 vs 11 hours on iPhone 6, 11 hours LTE vs 10 hours, 13 hours video playback vs 11 hours, 49 hours video playback vs 50 hours. With all that energy saving technology, why not keep the same battery capacity and have even BETTER battery life? If you guys are going to call out the iPhone 6 for sacrificing better battery life for thinness, you have to do the same for the Galaxy S6.

71. maherk

Posts: 6775; Member since: Feb 10, 2012

5.1" 2k display vs 4.7" 720 one. Enough said.

74. E.N.

Posts: 2610; Member since: Jan 25, 2009

Read the last paragraph. enough said. Play again next time

113. kabhijeet.16

Posts: 885; Member since: Dec 05, 2012

I cant believe that people are fighting and defending a smaller battery.. Are you people crazy???

44. maherk

Posts: 6775; Member since: Feb 10, 2012

No they won't, even if they ditched the replaceable battery option, the phone will still deliver a great battery life. Galaxy phones have always been know for that you wall hugger

35. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Jony Ive should give himself a pat in the back for such a smart alex reply.

67. InspectorGadget80 unregistered

He is a iDiot can't even improve at least 24hrs of the iWatch when it can only last 2hrs. and yet he bashes other companies such our MOTOROLA. and the 360 Watch battery last longer

84. meloth1991

Posts: 39; Member since: Aug 26, 2012

i am an hardcore apple fan! but the reason Jony Ive gave is really pathetic !! i always felt the battery life is one major sore of point of iphone !!

128. Sakeem

Posts: 857; Member since: Sep 05, 2012

Thanks for being honest and not blinded by the logo. That's refreshing on here. It was like he was blaming users for using the phone too much. Unbelievable.

137. darkkjedii

Posts: 30971; Member since: Feb 05, 2011

While I totally don't agree with his statement, it is the users fault when the phone goes dead. How can it not be? The battery is only so big, once you go beyond its amperage, it dies. I mean it's simple physics bro, you can't use a 10 hr battery for 15 hrs, unless you charge it. His statement is one that simply shouldn't be made however. It doesn't matter how big the battery is though, if you hammer it enough, it'll die. He comes off really smug to sometimes, I'm not really a fan of his, but his work is pretty cool. I say make the phone thicker, and pop in a bigger battery.

2. theguy2345

Posts: 1216; Member since: Jun 24, 2014

How full of crap can this guy be stuffed with? The Iwatch is one of the ugliest watches in existence. And the lightness of the Iphone isn't what depletes the battery, the fact that it is tiny and badly optimized does.

82. bucky

Posts: 3778; Member since: Sep 30, 2009

The guy that uses android is talking about I've heard it all

117. theguy2345

Posts: 1216; Member since: Jun 24, 2014

I actually use windows phone, the king of optimization.

* Some comments have been hidden, because they don't meet the discussions rules.

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