Imagination Technologies, after being dumped by Apple, is now for sale

Imagination Technologies, after being dumped by Apple, is now for sale
Imagination Technologies and its stockholders went numb on April 3rd when the company's largest customer announced plans to end its relationship with the graphics chip designer. Of course, that customer was Apple and the tech titan is now working on its own graphics processor for use in devices like the Apple iPhone and Apple iPad. Apple hopes to have its chips inside its own products by next year.

Responding to the news that 50% of its business was disappearing, shares of Imagination Technologies lost almost 70% of its value on that fateful April day. And now the company, with its stock rebounding more than 60% off the lows, is putting itself up for sale after receiving feelers from other firms. Ironically, Apple was rumored to be a buyer before deciding to be a competitor, and it owns over 8% of the stock. The guys in Cupertino had to take the financial hit when the stock tanked, or risk getting charged with insider trading.

Imagination is now in talks with several possible buyers. The company said back in April that it doubts that Apple will be able to produce its own GPU chip without infringing on its patents. The outfit that buys Imagination Technologies will no doubt be watching the situation at Apple very closely to make sure that intellectual property belonging to the chip designer isn't used in Apple's own graphics chip.

A pair of businesses that Imagination Technologies put up for sale last month, MIPS and Ensigma, have both received proposals from potential buyers.

source: BBC



1. abdoualgeria

Posts: 928; Member since: Jul 27, 2015

Samsung can buy it ... and based on this they make a new costum gpu ..

4. trojan_horse

Posts: 5868; Member since: May 06, 2016

There is a possibility Samsung buys them... Apple tried to purchase Imagination Technologies last year, but the price tag Imagination Technologies asked for was deemed too much by Apple... So, I suspect that Apple decided to drop Imagination Technologies from supplying GPUs in order to later buy Imagination Technologies for cheap after the company's valor drops, like it's already dropped.

26. Iodine

Posts: 1495; Member since: Jun 19, 2014

Imagination refused the buyout by Apple, not the other way around. And it doesn't look like Apple want's to buy them now anyway. - 'd be surprised.

28. sgodsell

Posts: 7451; Member since: Mar 16, 2013

As if Imagination's​ GPUs were really fast. Even ARMs Mali GPUs were faster. So why would Samsung buy Imagination's​ PowerVR GPUs? Also if Imagination's​ GPUs were the fastest on the market. Then does anyone really believe that Apple would drop them all together, and not buy them now. Especially since Apple owns 8.1% of Imagination. Also Apple uses the lowest resolution displays for flagship priced devices. Listen Motorola released a Moto E (4th gen) smartphone and it's going to start selling as a prepaid smartphone off contract for only $69 brand new, yet it has a HD display similar in size to Apple's iPhone 7 HD display. Yet the iPhone 7 is selling for $650. It's more expensive to fix the iPhone 7 display if it's damaged. But putting that aside the iPhone 7 is pushing a million pixels on its display. Whereas the any smartphone that is pushing QHD is pushing 3.8 times the number of pixels compared to the iPhone 7. And now the latest QHD+, or WQHD displays are pushing 4.3 times the number of pixels compared to the iPhone 7. Yet those QHD, QHD+, and WQHD devices can easily sustain 60 fps with VR apps. I would love to see an iPhone sustain 60 fps with VR apps. But even Apple doesn't support VR, because everyone could easily see how piss poor the iPhone's would perform in real life. No wonder why Apple dropped them.

5. ibend

Posts: 6747; Member since: Sep 30, 2014

or apple itself will buy imagination.. imagination's stock price got free fall on april (60% drop IIRC), apple can buy the for cheap now.. and since apple (rumored) developing their own GPU, imagination's patents and engineers will be useful for them

9. Finalflash

Posts: 4063; Member since: Jul 23, 2013

This might backfire on Apple. They probably decided to pull a Microsoft by trojan horsing the share price to try to swoop in and buy it for cheap. But this also means others, including Qualcomm's competitors like Huawei, Samsung and even Google might pick it up because all of them have custom-processors with good performance but generic GPUs.

10. sgodsell

Posts: 7451; Member since: Mar 16, 2013

Imagination's​ PowerVR GPUs are actually slow compared to the competition. It's no wonder why Apple dropped them.

11. mikehunta727 unregistered

Don't know why you keep posting this, GFLOPS and TFLOPS are simply just one metric to actual overall real world performance. PowerVR GPU'S are actually quite competitive vs Qualcomm and Mali GPU's. For instance, Fury X at 8+ TFLOPS, GTX 1070 with around 7 TFLOPS, 1070 slaughters the Fury X in many games despite lower TFLOP count. Compute performance is also another thing Apple dropping Imagination Technologies doesn't have anything to do with their GPU'S being slow(there not), it's that Apple is moving to a higher level of vertical integration in their products with now GPU becoming in house I mean I do also think though that Apple publically ditching Imagination is and was a attempt to lower their value so that Apple can probably scoop them up for lower, which is obviously illegal but hey they probably will get away with it too

19. DoggyDangerous

Posts: 1028; Member since: Aug 28, 2015

Apple is the dirtiest player in this field. They always brought law suit on silly things and they always try to milk other companies, who they do business with.

25. Nopers unregistered

It's possible that they may poach some of the engineers rather than buy the whole company outright which as far as I know isn't illegal.

29. sgodsell

Posts: 7451; Member since: Mar 16, 2013

PowerVR is quite competitive? I guess it is competitive if it's driving such low resolution displays like the iPhone 7, 6S, and 6. It's only has to push a million pixels on its low resolution HD display. Verses the competition using QHD displays and now QHD+ displays which are pushing 4.3 times the number of pixels compared to the iPhone 7. Even a Full HD display like the one found on an iPhone 7 plus is still only pushing 2 million pixels, so those QHD+ displays are still pushing more than 2 times the number of pixels. The only reason in this day and age that Apple continues to use such a low resolution display is for bragging rights when it comes to benchmarks. Plus the PowerVR GPU cannot keep up to the competition. If all you know and have ever used is iPhone's, then of course your going to be ignorant to what's out there. You have proven to me how ignorant you really are mikehunta.

16. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

I disagree. Its fast enough for iOS apps. Apple is planning to make its own GPU. Whether its good or not doesn't matter. But Apple has a habit of stabbing partners in the back. As soon as those partners help APple out, many times for years, then Apple goes and stabs them in the back or spit in their face. They did this to Microsoft, adobe, Intel, Samsung, this company, Qualcomm and more. They do not deserve any benefit of doubt. I cant wait until the stain is clean and gone from this tech world.

7. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

They are already developing their own......

12. ph00ny

Posts: 2055; Member since: May 26, 2011

Still can buy them for the patents

17. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

This company isn't gonna sell itself to Apple after Apple dropped them...

21. audibot

Posts: 649; Member since: Jan 26, 2017

thats because apple did what it always does steal what it can from others discard them and buy them up for cheap or make their own and steal the patterns and bully the smaller companies with big money and lawyers, but for the last 2 years that has been changing and they will hurt for this all samsung needs is a good gpu for its own cpu and its then top of the charts for them

30. ph00ny

Posts: 2055; Member since: May 26, 2011

Iirc, they've been negotiating with nVidia and AMD for patent licensing

2. TerryD

Posts: 553; Member since: May 09, 2017

They're probably hoping that a bigger company will buy them out and take up the legal battle themselves

3. ibend

Posts: 6747; Member since: Sep 30, 2014

well.. thats what you get for being apple's b*tch for years... Imagination only focus for apple.. once apple dump them, they die.. they should actively pushing their GPU to huawei (kirin), samsung (exynos), and mediatek.. and try to survive without apple..

18. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

Samsung did use the chipset from then in the S4. Maybe they felt they could do better. But I think Samsung should buy them and use the tech inside the Mali and make it better. Though it wont matter in Android do to the VM requests. But it would still be awesome.


Posts: 1168; Member since: Oct 05, 2015

So everything that's happening with apple from this thing with the GPU and the stuff with Qualcomm is all just part of a big move to produce more of its product in-house so it can make even more money. Wow, Apple, think about maybe passing some of the savings to your customers?

8. RoboticEngi

Posts: 1251; Member since: Dec 03, 2014

Do business with Apple and this is what happen......

13. Anchor

Posts: 160; Member since: Jun 16, 2017

Apple will be better off buying this company than not, cos creating their own GPU is gonna take a lot of R&D, and they most likely still won't nail it on the first try.

32. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Samsung should just buy it and equip themselves with Imagination Technologies patents that are running in every iPhone to date. Imagine the leverage they would have in Apple future GPU development.

14. Guaire

Posts: 890; Member since: Oct 15, 2014

It might be a good purchase for Mediatek. They can implement PowerVR GPUs on all of their SoCs and also they can use MIPS ISA for many things including Android.

15. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

It's really sad how Apple treat partners who have helped them. Every-time Apple happens to get on their feet, they go and stab the partner in the back, with lawsuits or by doing what they are doing to this company. Apple is a sh*t stain on the tech community. I hope Samsung buys the company, get their patents and shame every OEM, especially Apple..

20. Bfrenz

Posts: 285; Member since: Aug 26, 2012

Its just good business.

22. TechieXP1969

Posts: 14967; Member since: Sep 25, 2013

No it is not. What would be "good": business is, Apple taking the time to wean themselves from the company. Tel the company upfront. We are planning to move to another GPU solution in"X" amount of time. Use this time (maybe a year or 2) to try to replace as much of our business, with other outfits. With the money apple had, Apple can say, for 12 months only we will buy X amount of chips, which will be less than our usual buy, but we will shore up your books with some extra cash. Maybe offer 25% extra cash to help the company remain stable. After all with all the money Apple has hiding that is untaxed and gaining interest, they will make that 25% before the close of a couple business days. Apple did this to Adobe, Yahoo. Google, Microsoft, Intel, Samsung, 3COM, Cisco and more. All these company's bent over backwards to help Apple gain notoriety and public expose in new product categories. They all offered applications and services which Apple benefited from because they didn't have their own. There are better ways to do business. When a company has been your partner for years, you let them down easy. You don't just cut their throat.

23. zunaidahmed

Posts: 1185; Member since: Dec 24, 2011

Please explain, isn't it normal to drop a company if you can make a product by yourself?? What did Apple do? They paid money to use their design when they couldn't do it by themselves, now they can. So they don't wanna license anymore. Simple. Why the hell should Apple help them??? It's business.

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