HTC executive says it plans to drop Beats Audio headphones from some smartphone boxes

HTC executive says it plans to drop Beats Audio headphones from some smartphone boxes
Saying that customers aren't buying its phones for premium earphones, HTC Product executive Martin Fichter told CNET that the iconic Beats Audio earbuds will no longer be included in the box of some models. Fichter said that since customers were not picking HTC models because of the accessory, it was not worth the extra expense to the Taiwan based manufacturer. Premium handsets like the HTC EVO 4G LTE and the HTC One series will now come with traditional earphones in the box, and there will be some models that won't even have a cheaper set of earphones included at all.

The Beats Audio headphones came with certain models in the second half of last year, like the HTC Rezound and the HTC Sensation XL. But including the premium accessory forced HTC to raise prices while the competition could offer similar quality smartphones for lower prices. HTC still will include the Beats Audio technology on certain models as it needs a reason to justify last year's $300 million purchase of 51% of  the audio firm. The idea was to differentiate HTC's handsets from other manufacturers.

With the headphones now out of the box, there is speculation that HTC could be looking to turn Beats Audio into a streaming music service that would still give HTC buyers a proprietary Beats Audio experience without adding to the cost of selling phones.

source: CNET

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24 Comments

2. mercorp

Posts: 1045; Member since: Jan 28, 2012

a good decision.you can get better headphones at lower prices,mind you.

12. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

SONY MDREX71 Better than Beats... At only £20 pinpoint treble deeep Bass!

22. Contreramanjaro

Posts: 153; Member since: Dec 04, 2011

Or any Klipsch headphones.

3. eaxvac

Posts: 328; Member since: Jan 15, 2012

Gimmicks, glad you are gone

4. theBankRobber

Posts: 682; Member since: Sep 22, 2011

I think all phones should come with some kind of standard pair of headphones. IPhones come with the same pair, they are good, don't last long until they start falling apart but at least they are free with the phone.

10. jskrenes

Posts: 209; Member since: Dec 11, 2008

iPhone earbuds (or any prepackaged earbuds short of Beats) are about the worst piece of audio equipment you can buy short of going back to hand-cranked wax cylinders. You can go to Walmart or RadioShack and pick up a $5 pair of buds if you want something that cheap, and acceptable quality starts at around $20 on up. That being said, people don't buy their phone or MP3 player based on the included earbuds, they'll either buy good headphones later or they don't know any better or care. So it just doesn't make sense to package good headphones as a leader loss.

15. JeffdaBeat unregistered

I definitely agree about the Apple Earbuds...they are terrible. Apple does sell better ones...but come on! At least give us ones with ear gels.

5. thelegend6657 unregistered

This is so sad

6. SleepingOz unregistered

...not! You sure don't know what good audio is..

13. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

R I G H T !

7. khiko

Posts: 8; Member since: Apr 07, 2012

Too bad...

8. solidsnakeduds013

Posts: 219; Member since: Oct 20, 2010

Hahahahahahahahahahahahahahah lmao they finally realized!

9. BattleBrat

Posts: 1476; Member since: Oct 26, 2011

Beats audio? SERIOUSLY!?!?, Go to Head-fi.org and get learned! They should have licensed SRS Labs technology, or maybe Creative's X-fi technology, (Unlikely, but SRS is doable!) It would have done them worlds better.

16. PAPINYC

Posts: 2315; Member since: Jul 30, 2011

Agreed; it's just the name, Dr. Dre, that lends it any cache. In terms of hardware, I found even mid-level Audio-Technica much better. I feel bad for the Rezound owners, though, they paid $299 for those darn ear buds.

18. ngo2dd

Posts: 896; Member since: Jul 08, 2011

They did not paid 300 for the earbud. It was for their LTE phone.

24. myusernameisbetterthanyours

Posts: 2; Member since: Sep 21, 2013

I did ... It's a good phone and all but at the time I only wanted the beats

11. cripton805

Posts: 1485; Member since: Mar 18, 2012

I think what they meant to say was... "Were not going to offer Beats headphones anymore because theyre cutting into our profits." The whole making it cheaper is a straight lie.

14. rockstarlive

Posts: 307; Member since: Oct 19, 2011

Well...there is only 2 phones with them. It's probably part of the reason why Verizon slashed the price of the rezound

17. atheisticemetic

Posts: 377; Member since: Dec 18, 2011

the headphones that came with my rezound were fantastic! for being free, they are the best pair of headphones i've ever owned. of course someone could spend money on better, but the pair I have work quite well.

19. Forsaken77

Posts: 553; Member since: Jun 09, 2011

I've always thought the ear buds that samsung gives were pretty decent for free ones. The ones with the GS1 Captivate were ok but the ones included with the GS2 Skyrocket were much better in terms of music quality. And that's all they need to include... a set that are good to most people. Audiophiles are always gonna complain and a company can't include earbuds that cost almost what the phone does.

20. Jyakotu

Posts: 867; Member since: Dec 12, 2008

Beats are more for people who listen to songs with bass, but nothing pop or eletronica.

21. TROLL.ISAHA

Posts: 535; Member since: Mar 28, 2012

Agree.

23. myusernameisbetterthanyours

Posts: 2; Member since: Sep 21, 2013

Well when deciding whether to get my htc rezound or htc incredible it was all up to the beats I love my phone but if it didn't come with beats I would have gotten a different phone my beats are amazing I'm just upset the htc one won't have some too

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