If we learned something in 2014, it was that connected and smart fitness gadgets are here to stay. That's why it is not surprising that one of the more popular manufacturers, HTC, just announced that it will be collaborating with Under Armor, one of the larger US-based sports clothing and accessories company. The result of this partnership will be a new line of HTC products that will support Under Armour's new UA Record, an addition to the apparel maker's Connected Fitness solution for the athlete enthusiasts. The latter is touted as being the most-polished health and fitness network in existence, comprising different applications like MapMyFitness, MapMyRun, and MapMyRide. Currently, it has some 31 million users.
"Mobile innovation has completely changed people’s lives in recent years, making us more connected to our world than ever before. Now we want to help people be better connected with themselves, helping them to achieve their goals and gain deeper insight into their own lives to become the best they can be", said Peter Chou, the CEO of HTC. “We want our products to meet the needs of every individual – whether you’re training for a personal best in your next half marathon, or a professional athlete honing your performance with a full training staff behind you. So far, no company has been able to deliver this level of support and we feel we have a tremendous opportunity to disrupt and accelerate the development of this market.”
In the meantime, the senior VP of Under Armour, regarded the new-fledged collaboration as potentially fruitful: "HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record™. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.”
There is no definite information about what these particular HTC devices will be, but we bet a new fitness-centric line of gadgets is the most logical bet. We'd even speculate that HTC might be prepping itself to jump on the smart fitness accessory bandwagon at long last. The first UA Record-compliant HTC device is said launch sometime in the foreseeable future at a separate event.