HTC announces partnership with Under Armour, smart HTC-made fitness products are on their way

If we learned something in 2014, it was that connected and smart fitness gadgets are here to stay. That's why it is not surprising that one of the more popular manufacturers, HTC, just announced that it will be collaborating with Under Armor, one of the larger US-based sports clothing and accessories company. The result of this partnership will be a new line of HTC products that will support Under Armour's new UA Record, an addition to the apparel maker's Connected Fitness solution for the athlete enthusiasts. The latter is touted as being the most-polished health and fitness network in existence, comprising different applications like MapMyFitness, MapMyRun, and MapMyRide. Currently, it has some 31 million users. 


In the meantime, the senior VP of Under Armour, regarded the new-fledged collaboration as potentially fruitful: "HTC is renowned for its fearless commitment to innovation, coupled with an attention to detail and premium design that makes it the ideal partner for Under Armour and UA Record™. By applying these shared values to our collaboration, we will allow athletes everywhere to take their performance to the next level in a more connected and intuitive way than ever before.”

There is no definite information about what these particular HTC devices will be, but we bet a new fitness-centric line of gadgets is the most logical bet. We'd even speculate that HTC might be prepping itself to jump on the smart fitness accessory bandwagon at long last. The first UA Record-compliant HTC device is said launch sometime in the foreseeable future at a separate event.

source: HTC

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5 Comments

1. ryq24

Posts: 875; Member since: Oct 17, 2011

Hope it does not up like there Beat collaboration.

3. Commentator

Posts: 3723; Member since: Aug 16, 2011

Or OnLive, or whoever invented the Ultrapixel camera.

2. NoFanboy

Posts: 300; Member since: Nov 18, 2013

They'll probably launch their wearable at the same event as the Hima

4. Deadeye37

Posts: 306; Member since: Jan 25, 2011

There are 2 things that will be difinitive between this collaboration: 1 - The devices will look really good (fan of both companies designs) 2 - The devices will be overpriced (love UA, but they're the most expensive it seems out of the major fitness apparel makers)

5. HTCOE

Posts: 650; Member since: Nov 20, 2011

interesting

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