As part of its marketing campaign for the
HTC One, the Taiwan based company is taking its new flagship on the road with three different pop-up locations heading to eleven markets. It all starts today with the
HTC BoomSound Lounge opening in major plazas in New York, San Francisco, Los Angeles, Chicago, Philadelphia, and Atlanta. The lounges allow consumers to experience the HTC One's Boom Sound speakers. Small, intimate concerts will be held by Pharrell and Grouplove.
Next week, the HTC One tour rolls on to open pop-up stores inside shopping malls in eight major markets.These pop-up stores feature a "
large, playful, interactive exhibit" that show off some of the features on the handset such as BlinkFeed, SenseTV and Zoe. In addition, you might see the HTC One on display in the lobby of some movie theaters.
Both
AT&T and
Sprint have the phone up for pre-order at a price of $199.99 with shipping starting on
April 19th.
source: HTC via
Phonescoop
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