Google's new Nexus 7 ads tug at your heart and purse strings

Google's new Nexus 7 ads tug at your heart and purse strings
With the holiday shopping season fast approaching, the Nexus 7 will probably find its way under quite a few trees this holiday season. But not everyone is up on the latest devices which is why Google is heavily promoting the tablet. The Mountain View tech giant has just released a couple of new 'feel-good' ads that are supposed to tug on both your heart strings and your purse strings.

One ad shows a couple of old timers playing a game of virtual chess on the Nexus 7 while a young girl is playing a video game and a traveler at the airport is watching a movie. The second spot revolves around Shakespeare's Romeo and Juliet. Both ads feature the tag line "Made for what matters," and what matters right now with the Nexus 7 is the tough task of outselling the Amazon Kindle Fire HDX 7 this holiday season.

Amazon has been spending oodles of cash on marketing its latest slates and the Mayday button gives it an edge amongst those buyers who aren't familiar with how to navigate a tablet. In addition, Amazon practically created the 7 inch low-priced Android tablet category with the original Kindle Fire. Considering that most Kindle Fire buyers don't care about specs or OS build or think that stock Android is a listing on the NYSE, Google has its work cut out for it before the shopping season officially commences. Hence, the two ads below.

source: YouTube (1), (2) via Phandroid

Related phones

Nexus 7 (2013)
  • Display 7.0" 1920 x 1200 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Qualcomm Snapdragon S4 Pro, Quad-core, 1500 MHz
  • Storage 32 GB
  • Battery 3950 mAh



1. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Those are pretty good ads, they get the message out. Don't think Google minds people buying the Amazon tablets though, more ads to go around regardless.

2. cc3493

Posts: 158; Member since: Jul 06, 2013

cause amazon tablets use fire os - linkeed to android, so any increase in sales in their sector is also good for google

3. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

Nein. Google services aren't on them, Google doesn't get to serve them ads, and Amazon pays nothing to Google. Every Fire that sells is mostly a black hole to Google.

4. ardent1

Posts: 2000; Member since: Apr 16, 2011

Once Samsung figures out how to pursue its own version of Android like what Amazon did -- things will get interesting. You have to give credit to Google for the way they dominated the mobile OS.

5. DimitriTech unregistered

i love my nexus 7.. these ads are ok.. but they don't give it enough justice. Hire me Google.. I'll make your ads better!

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