Google is the first on the world's biggest Times Square billboard, and you can interact with it on your phone

Google is the first on the world's biggest Times Square billboard, and you can interact with it on your phone
If you've ever been to or seen New York City's Times Square, you know that there is no shortage of billboards in the area. But, there is a new installation in Times Square that is bigger than any other electronic billboard screen so far. It covers an entire city block; and, Google is the first company to be featured on the display.

The idea of a bigger Times Square billboard, or that Google would be first on it, probably isn't all that surprising, but there is a pretty cool bonus for Android users. If you create a bugdroid character in Androidify, you'll have a chance to see your creation shown on the 25,000 square foot billboard. And, if you're in the Times Square area, you can wait in line for a chance to control your character using motion capture controls. There will even be contests to get your bugdroid character on a t-shirt or postcard. 

The billboard spans between 45th and 46th streets on Broadway, and Google has reportedly paid about $2.5 million for four weeks of ad time. Google won't only be using that four weeks to advertise its own products though. It will be donating some of its time to six non-profit organizations - Made with Code, Charity Water, WWF, Khan Academy, NRDC, Donors Choose, and Give Directly. 

source: 9to5Google

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8 Comments

1. AfterShock

Posts: 4147; Member since: Nov 02, 2012

A little good will an fun at same time, Wtg Google!

2. Tziggy14

Posts: 624; Member since: Sep 02, 2014

I saw this billboard on the way to work this morning. I guess this this is an attempt to propel Google beyond their search engine roots into the "cool" brand like Apple and Samsung. With Black Friday coming and Christmas shopping at its peak, Google has the perfect chance to grab some new users with its Nexus products and new services. At the same time, I feel Google should've done marketing like this since day one of Android instead of waiting til 2014 when everyone has skinned Android phones. I hope this will finally make people realize that Android is Google and not Samsung like they were led to believe with all that bloatware.

3. fzacek

Posts: 2486; Member since: Jan 26, 2014

This is great. Android is in need of some advertising...

5. wilsong17 unregistered

Sure with 85 percent world control we could use 10 +

4. dimas

Posts: 3382; Member since: Jul 22, 2014

The ad agency must be partying til they drop after they receive the paycheck. I still think that the World of Warcraft giant axe stabbing a taxi is the greatest ad for 2014.

6. jpkelly05

Posts: 110; Member since: Nov 13, 2012

I still don't see any myth behind Android = Samsung. What ever!

7. rangoj

Posts: 46; Member since: Mar 29, 2014

"Google won't only be using that four weeks to advertise its own products though. It will be donating some of its time to six non-profit organizations..." They always impress me with this!! Bravo Google!!! P.S: I think Apple and Samsung should learn something from google's decisions like this... :/

8. slh163

Posts: 140; Member since: May 19, 2014

yeah that's one of the reasons why i like google. i heard samsung do staff like that. but apple.. i never never never heard they do something like this

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