Report: Global Google Home shipments rose 449% in Q2 to grab the top spot from Amazon

Report: Global Google Home shipments rose 449% in Q2 to grab the top spot from Amazon
A few days ago, we showed you Strategy Analytics' look at the global smart speaker market during the second quarter, which showed Amazon on top with its Echo devices, followed by Google. According to the research firm, Google had a spectacularly strong three month period with year-over-year growth in shipments hitting 420%. But SA still had Amazon on top.

Today, Canalys released its look at the global smart speaker market for the second quarter, and it too had Google racking up amazing growth year-over-year. But this report showed that a 449% growth rate in shipments of Google Home units from April through June propelled Google into the top spot, overtaking category creator Amazon. Canalys' data shows that Google had 32.3% of the market during the quarter, up from the 16.9% it owned during the same time last year.

Amazon, on the other hand, saw its 82.3% share of the smart speaker market decline to 24.5% according to Canalys. The company shipped 14% fewer units during the period compared with last year's figure. Alibaba and Xiaomi, both of which had no presence in the industry last year, had Q2 global market share of 17.7% and 12.2% respectively. Apple, which Strategy Analytics pegged for fourth place with shipments of 700,000 HomePods in the period, was part of the "Others" group in the Canalys report. That group saw its hold of the smart speaker market rise from .8% in Q2 2017 to 13.2% in this year's second quarter. That was a growth rate in excess of 4000%.

Canalys says that the low $30 sales price available at times for Google and Amazon's low-end speakers (the Google Home and Echo Dot) helped the industry deliver 16.8 million units worldwide from April through June. That was up 187% from the 5.8 million units shipped in the same quarter last year.

source: Canalys

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14 Comments

1. CreeDiddy

Posts: 2215; Member since: Nov 04, 2011

Where’s HomePod? LOL! Just a crappy product by Apple... With the App Store and just about owning the developers market why couldn’t they bring an App Store to HomePod, like Amazon with the Echo. Sad! As an iPhone owner for the last 7 years this is a disappointing product as my loyalty stays with Echo with the better product over HomePod.

4. ijuanp03

Posts: 603; Member since: Dec 30, 2014

search isn't Apple's forte. It won't change and Apple should just leave it to the big boys like Google and Amazon.

15. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Apple is going through their Steve Ballmer phase. Wait for someone else to make a market, try to bully them out of that market, realize you suck at it and fail, then move on to the next market. Like the windows/office cash cow, the iPhone cash cow is at maximum milking. Lets see where this ends up.

5. MarvzIsFallen

Posts: 646; Member since: Aug 11, 2017

Who got the most profit in this category? Goodluck with your smart speaker whose product is thise stupid like you. I solely trust  with my information. Your google is the crappy one, my homepod is the best smart soeaker out there when it comes to sound quality and home control.

7. Sammy_DEVIL737

Posts: 1529; Member since: Nov 28, 2016

“I solely trust  with my information.” Yup it’s secured on a 16 yr olds Local Disk:/Hacky Hack Hack

10. lyndon420

Posts: 6796; Member since: Jul 11, 2012

He avoided that article which isn't surprising lol.

9. lyndon420

Posts: 6796; Member since: Jul 11, 2012

"Who got the most profit in this category?" Interesting that some of you will use profit margins as your go to argument when defending apple and/or justifying your decision process. You are openly admitting that you are overpaying for a product regardless of how much more limited the product is when compared to others that are available. Yes we all have the right to buy what we want with our hard earned money, so I'm not saying that you shouldn't buy it. I'm just curious...why are apple's profit margins so important to you??? "Goodluck with your smart speaker whose product is thise stupid like you." Also...why make yourself look shallow by calling others on here stupid???

8. BullDozer

Posts: 159; Member since: Dec 18, 2015

With Siri it belongs to dumb speaker category.

13. c.m.s

Posts: 236; Member since: Dec 10, 2017

Not one bit surprise. As they say in the report, its the low price for googles and amazons products that made them sell that many. I don’t care much at all for these smart speakers and I would not buy one as expensive as Apples (or the more expensive Google/Amazon versions). But I did buy a Google home mini just because its so cheap, and as a developer I wanted to try out what you could do with it. That goes for pretty much all my friend with smart speakers, they bought one just because they are so cheap. Now that I have one I use it pretty much as I used Siri before, set timers and ask about weather, pretty much it. Hopefully they will get a bit more usefull when they are officially supported in my country (Sweden).

14. sgodsell

Posts: 7383; Member since: Mar 16, 2013

If you have a inexpensive Chromecast to go with your Google Home mini, or you have a Chromecast built into one of your existing TVs. Then that little Home Mini can play videos, movies, music, display the weather and some other information on your TV. Just by using your voice. That's beyond what most smart speakers are capable of doing.

2. imlegitcusimthasht

Posts: 306; Member since: Jan 30, 2017

that Youtube via Google Home products are legit

3. Trex95

Posts: 2381; Member since: Mar 03, 2013

Good for Google better Google focus in home Pod and leave phone business leave it to Samsung and other Android OEM’s.

6. umaru-chan

Posts: 359; Member since: Apr 27, 2017

Pffft, this is nothing. I'm sure Samsung with their legendary Bixby speaker will capture 80% of smart speaker market next year. ;)

16. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Saved some of the comments here in my Notepad++ so I can post them in those bixby speaker threads.

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