Google Capital invests in Snapchat

Google Capital invests in Snapchat
Google's investment branch, Google Capital, recently rebranded itself to CapitalG (yes, that's how it's really called). With that move, the company also launched a new website and an updated portfolio, featuring, among others, Snap Inc. – the company that gave us Snapchat.

This is particularly interesting, not only because the Snapchat logo is the only one without text on CapitalG's portfolio page. Snap is one of the biggest users of the Google Cloud platform, but this might be changing soon. The creators of Snapchat recently hired Jerry Hunter, who used to be in charge of Amazon's data centers around the world. With Snapchat's Memories feature, Snap allowed users to store pictures, which probably made their server usage skyrocket. Therefore, the company could be looking into building its own infrastructure or mix up its cloud computing providers. The latter would mean that Google will have to compete with other cloud services, which could result in better pricing for Snap's massive amounts of traffic.

This investment could be a way for Google to keep some degree of control over Snap's cloud computing choices. However, we have yet to know for certain what has driven CapitalG's decision to invest in the popular messenger.

Another interesting fact is that, according to rumors, Google tried buying Snapchat for $4 billion in 2013, but Evan Spiegel, the company's CEO, refused the offer, believing what would later be known as Snap would be worth far more soon. He was definitely correct on this one, as Snap is now valued at $20 billion, after it raised $1.81 billion shortly before moving away from the Snapchat name in September.

So far, Snap Inc. has refused to comment on CapitalG's investment.

If you'd like to see CapitalG's portfolio for yourself, you can find it here.

source: BusinessInsider

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6 Comments

1. Settings

Posts: 2943; Member since: Jul 02, 2014

If you can't beat them, join them.

2. trojan_horse

Posts: 5868; Member since: May 06, 2016

^ Not necessarily. This investment is more like a deal which would benefit both parties.

6. Tziggy14

Posts: 624; Member since: Sep 02, 2014

But Google never exactly competed a with Snapchat in the first place.

3. zeeBomb

Posts: 2318; Member since: Aug 14, 2014

Now Google tell these guys to optimize the app. Thank you!

5. kiko007

Posts: 7505; Member since: Feb 17, 2016

That ain't happening. The guy who runs SnapChat has a certain "distain" for Android and Windows.

4. Ticklemyfancy

Posts: 214; Member since: Oct 09, 2016

Capital G trying to get a taste of that small S ( ͡° ͜ʖ ͡°)

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