Fitbit smartwatch delayed to autumn, design is "definitely not sexy"

Fitbit smartwatch delayed to autumn, design is
Fitbit has been manufacturing activity-tracking gadgets for ten years now, providing a range of equipment to monitor your fitness regime, sleep and more. After the takeover of two smartwatch making companies and its own CEO confirming it, Fitbit is on track of releasing a real smartwatch this year. We say ‘real’, because the company already sells a form of a smart wrist device, the Fitbit Blaze, but it is rather perceived as fitness tracker that can receive texts and calls.

The launch of the device was rumoured to be some time this spring, but recent reports from Yahoo Finance sources state that the device will be delayed until the autumn, due to “production mishaps”. Note the plural.

Two of the device’s key expected features reportedly ran into brick walls during production, causing makers to get back to the blueprints. Apparently, a final prototype revealed a flaw in where the antenna was placed, causing the GPS to malfunction. Furthermore, the smartwatch was intended to be water resistant, unlike the Blaze unit, but this venture also ran into difficulties.

We are not done. Some Yahoo Finance employees had a chance to view a Fitbit presentation video on the smartwatch, intended for retail partners, and had some unpleasant comments. The design of the new watch is allegedly not too different from that of the Blaze, and is “definitely not sexy”. The smartwatch features an unimpressive retro image, with hard lines and an aluminium boxy body.

Fitbit had intentions to create a device that scored points in both design and functionality matters, with “focus on health and fitness”. Apart from GPS and water resistance, the watch will support contactless payments, heart rate sensor, integration with Pandora, respectable 4 days of battery and 1,000 nits of display brightness. When (and if?) it hits shelves later this year, the Fitbit smartwatch will ship for $300.

Sources also report that the company is intending to release its debut Bluetooth headphones in a simultaneous launch with the smartwatch. The earbuds would look similar to the Beats and Beats X, and will come in “Nightfall Blue” and “Lunar Gray”.

Fitbit has been going through some rough patches and struggled to maintain strong sales, even in the holiday season last year, scoring drops in revenue and shipments. Some speculators even suggest that “it’s literally sink or swim time” for Fitbit, but we shall wait at least until the fall, before we can venture any reasoned guesses about its future.

source: Yahoo Finance via Forbes 



1. ChrisHartcom

Posts: 23; Member since: Jul 08, 2015

The Blaze looks great! If you like wearing a watch, it works wonderfully. We hated those stupid things like their Surge or the Samsung Smart Watch. Those awful all in one bands are NOT sexy at all, they look like clunky fitness trackers instead of a watch - smart or otherwise. The Blaze and the Apple Watch are nice - and being able to quickly change the band and case is a terrific design. From working out to durable thick cases to a look with some bling, great design. It is too bad that Fitbit only sells a couple of designs - but Amazon has bunches for much less. Before the Blaze came out we were looking for a different fitness tracker/smart watch, it was worth the switch.

2. lyndon420

Posts: 6830; Member since: Jul 11, 2012

Not sexy?!? Compared to the other box shaped watches out there this doesn't look half bad in my opinion.

4. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

IMO it looks worse than the Apple Watch. A box style watch that doesn't look half bad is the ZenWatch 2.

7. lyndon420

Posts: 6830; Member since: Jul 11, 2012

Agreed...It does look a little better. Still too box-ish for me though.

8. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I don't really like the box style watches either, I don't really think anyone can design a box style watch that looks as good as a circular watch.......maybe Apple if they stick with that style.

9. lyndon420

Posts: 6830; Member since: Jul 11, 2012

It sure would have been nice to see apple start with an elegant circular form factor.

10. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I have a feeling Apple might just switch to one for their next watch.

11. lyndon420

Posts: 6830; Member since: Jul 11, 2012

The next iPhone cool very well turn out to be a decent looking phone...deserves to have a decent looking accessory to go along with it.

12. Arch_Fiend

Posts: 3951; Member since: Oct 03, 2015

I agree with that.

3. xeroxchap

Posts: 68; Member since: Oct 11, 2016

It looks Amazing... only if it was made by apple... iphone arena would have compared it to beauty of the moon !

5. kevv2288

Posts: 300; Member since: Jul 30, 2015

I don't think anything fitbit makes looks good, imo they all look cheap

6. kevv2288

Posts: 300; Member since: Jul 30, 2015

Gear s2 or s3 are good looking watches

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