Facebook to start showing ads within videos

Facebook is planning to implement ads in the middle of its videos, according to unnamed sources within the industry. Reportedly, the social media giant has started testing the so-called "mid-roll" ad format, which will allow content publishers to insert ads into their videos, provided that these videos adhere to certain requirements.

According to Recode, these ads can only appear in clips that have a longer duration than 90 seconds and after the 20 second mark. In that regard, mid-roll advertising resembles traditional TV commercials and online advertisers claim that they perform better than their pre-roll and post-roll counterparts (those ads that appear before or after you watch a video), because users interested in the video content are basically forced to watch them.

The idea behind such an undertaking is clear – billions of clips are viewed daily on Facebook, and the company has not completely capitalized on that fact. CEO Mark Zuckerberg has explicitly forbidden the use of pre-roll ads, so the new approach can increase revenues tremendously. What is also interesting to note is that publishers will get 55% of the earnings, which is the exact share that YouTube offers.

These proceedings are hardly surprising, as Dan Rose - Facebook's VP of content operations, hinted at the move in an interview with Poynter last year:

source: Recode



1. jsdechavez

Posts: 799; Member since: Jul 20, 2012

Will this start a new wave of social networking competitors? Will it survive just like youtube ads and the ubiquitous SKIP button?

2. dmitrilp_

Posts: 330; Member since: Sep 12, 2016

Damn FB just cares about profit, damn thing should just become an online store page.

3. joevsyou

Posts: 1091; Member since: Feb 28, 2015

ublock orgins + adblock plus. Remember when FB tried so hard to bypass adblockers? It took adblockers no more then 3 days to bypass their system

4. Podrick

Posts: 1285; Member since: Aug 19, 2015

ublock origin alone should be sufficient. Remember to enable anti adblock option from settings.

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