Facebook faces Class Action suit over facial recognition on photos
Facebook is creating and storing "face templates" based on facial characteristics found in photos. It has been doing this since 2010 so that it can automatically put a name to the face seen in a photograph. But according to the plaintiffs, this happens to violate the 2008 Illinois' Biometric Information Privacy Act, which prohibits companies like Facebook from collecting and storing the biometric data of consumers without their permission.
Facebook successfully requested that the case be moved from Illinois to San Francisco and its defense appears to be that the Illinois law is all about the use of biometric data such as fingerprints, retina and iris scans, voice prints, and scans of peoples' hands and faces. The company says that its "face templates" are not related to the state's Biometric Information Privacy Act. In addition, Facebook says that users can opt out of the feature.
The case goes back to 2015, and under the Illinois Act, Facebook can be fined $1,000 to $5,000 each time a person's image is used without permission. The company could end up writing a big check should it lose this case.
Facebook says that it is reviewing Monday's ruling that certifies the class action. A spokeswomen for the firm sent out an email that read, "We continue to believe the case has no merit and will defend ourselves vigorously."