FLO TV deemed as a disappointment by Qualcomm's CEO

FLO TV deemed as a disappointment by Qualcomm's CEO
The growth of watching video content on mobile devices can be attributed to popular free services like YouTube that enables users to kill time by viewing a medley of content. However, the notion of watching television on a handset hasn't caught on as much as some would've liked it to, but there are always some that find value in the service. Although there are customers that are content with subscribing to FLO TV mobile television service, it may not be enough to offset the lack of expected figures to deem it a success. Qualcomm's CEO, Paul Jacobs, expressed his disappointment with the limited success of FLO TV during the Wall Street Journal's AllThingsD conference. He said, “There are people who love it, but the numbers are not nearly what we expected.” It may not look too good for FLO TV's future as the company may have some others plans for the 700MHz frequency that's used to deliver the service – which is offered on a bunch of handsets for AT&T and Verizon.

source: The Wall Street Journal via Phonescoop

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2 Comments

1. corporateJP

Posts: 2458; Member since: Nov 28, 2009

What do you expect for something that has limited channels, works in select markets, and costs a fortune to buy for a standalone device? They could stand to make a fortune if they build out the network and sell it as a ten dollar-a-month add-on feature for cellular phones, trusting they could get more than only two models per carrier out there. F' the standalone Flo device.

2. cellgeek82

Posts: 518; Member since: Dec 20, 2009

“There are people who love it, but the numbers are not nearly what we expected.” Well DUH Qualcomm! Hear of a thing called COVERAGE?! Have you seen your coverage compared to the average cell phone coverage map? I live in the 2nd largest city in my state and there is NO FlowTV coverage here. They even sell the standalone devices and you can't even use it. How can people possibly become a fan of something they can't use?

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