Employees will pay for lunch at the new Apple campus, because Steve Jobs said so

  • Apple can easily pay for its employees' lunch
  • But it won't, because it wants them to value the great service
  • 5 mouth-watering dishes Apple serves its employees await below

Apple is well on its way to putting the final touches on its next-gen, beyond-awesome campus, tentatively referred to as 'the spaceship campus', and now officially called Apple Park.

In a new interview and campus tour for the WSJ, Apple's Chief Design Officer, Jonathan Ive, along with a number of other high-ranking officials, revealed new and exciting information regarding the future workplace of some 12,000 Apple employees. Among those is what we found to be a particularly fun and intriguing little detail: Employees will have to pay for their lunch at the campus cafeteria!

Many would think: hey, can't the richest company on the planet afford giving away free lunch to its highly valued employees? Well, of course it can, even despite the fact that the kitchen is projected to serve around 14,000 lunches a day. But as with most other things Apple leaves its mark on, there happens to be a reason behind this decision.

There are two important things to consider. First, the rates at the cafeteria will be subsidized, so it's not like Apple's hoping to make some profit on the side here, by selling lunches to its employees. Although we admit, that would have been so badass to pull off. Anyway, the prices will be lower than normal, but they'll most definitely be there. Why? Apple's head of real estate and development, Dan Whisenhunt, says that Steve Jobs himself had this belief that people don't exactly value free stuff very much.

And there is some definite truth to this philosophy. We tend to easily take free stuff for granted, and often don't perceive it to be of much value. Conversely, if we do have to invest some of our hard-earned cash, be it in a product, service, or event, we're immediately conditioned to experience more joy from it, as if we're actually trying to get the most value out of our investment. It becomes both a monetary and emotional investment.

source: WSJ



1. nh1402

Posts: 138; Member since: Oct 30, 2013

Don't worry the employees will get a discount, 80% ON.

9. Nathan_ingx

Posts: 4769; Member since: Mar 07, 2012

iToast, iOysters, iCoq au vin, iSushi and iAhi Tuna...

11. 99999

Posts: 142; Member since: Jul 25, 2017

Lmfao. iFood, iCampus, and all the iUsers shall be iNvited to iTry.

13. trojan_horse

Posts: 5868; Member since: May 06, 2016

So you put "i" infront of everything related to Apple now... wow.

14. dexterie

Posts: 31; Member since: Sep 09, 2014

iWow :)

20. ibend

Posts: 6747; Member since: Sep 30, 2014


31. darkkjedii

Posts: 31256; Member since: Feb 05, 2011

A R T E 8 8 0 0

21. RebelwithoutaClue unregistered

They are all magical, phenomenal, delicious !!

30. FlySheikh

Posts: 444; Member since: Oct 02, 2015


36. andynaija

Posts: 1261; Member since: Sep 08, 2012


10. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Doesn't look subsidized at all, those look very much "at cost" prices. Sounds like an easy excuse to save money on your own employees.

15. Ninetysix

Posts: 2965; Member since: Oct 08, 2012

It will look like that to folks that has never experienced living in the Silicon Valley area. What's the cost of living there where you're located?

23. RebelwithoutaClue unregistered

I looked up a couple of places in that area and the prices don't seem that subsidized at all. The food isn't that exclusive and with 14000 lunches daily, Apple can buy all the ingredients in bulk, making it a lot cheaper as well

2. ahmadkun

Posts: 606; Member since: May 02, 2016

Fast money, Cash Money, that's all I know. -bird man

3. piyath

Posts: 2445; Member since: Mar 23, 2012

I think this is the right thing.

28. sissy246

Posts: 7124; Member since: Mar 04, 2015

I have to agree, I don't get it, just because apple has money doesn't mean they should give out free food. I can see keeping prices down for employees.

4. nebula

Posts: 1009; Member since: Feb 20, 2015

Absolutely fine.

5. slow00

Posts: 97; Member since: Mar 08, 2017

to paraphrase the quote "Love goes through the stomach" in apple's case "copying android hardware and software features goes through the stomach..with a subsidy" .....however the important thing is that the samsung galaxy s8 lags (ignore this. i have been diagnosed with Lumbergh-itis)

6. Plasticsh1t

Posts: 3109; Member since: Sep 01, 2014

"You're eating it wrong"

16. KickRocks

Posts: 279; Member since: Mar 22, 2011

What the heck is so magical about this, is just food for crying out loud, smmfh.

25. Spyro

Posts: 334; Member since: Mar 29, 2017

If this were Google employees, you'd be praising the food right now.

17. phonearenaviewer

Posts: 56; Member since: Jan 22, 2014


18. justrt

Posts: 446; Member since: Jul 10, 2014

iPack my lunch!

22. kevin97

Posts: 90; Member since: Mar 01, 2016

Sounds like just a greedy company masking their greed with some fancy explanations.

24. Tipus

Posts: 893; Member since: Sep 30, 2016


26. jjface

Posts: 247; Member since: Jun 07, 2017

Skin in the game.You know they work there and give half their lives to the game...

27. NarutoKage14

Posts: 1327; Member since: Aug 31, 2016

Oysters for $1 each? My local Oyster place will give me 12 for $10 including lemons and hot sauce. Toast for $4, I'm pretty sure Denny's sells it cheaper. I live a few miles from Apple headquarters and these don't quite seem like subsidized prices.

29. p51d007

Posts: 705; Member since: Nov 24, 2013

ANYTIME you GIVE something away, you don't appreciate it as much. I use to see the same thing as a kid. My dad in the 60's though 90's, sold automobiles. Every kid in my circle of friends thought I'd get a brand new car for my 16th birthday. I said, you don't know my dad! I'd see kids get a brand new car from their parents, grandparents or what not. Within a year, most of those cars were trashed out. The kids never took care of them. Same thing with subsidized (welfare) housing. Look at the shape of some of those welfare project housing places. They are dumps because people don't take care of them. When you GIVE someone something, most of the time it's not taken care of!

33. darkkjedii

Posts: 31256; Member since: Feb 05, 2011

https://youtu.be/dwhF7rF52BY AI is crazy tight.

35. tedkord

Posts: 17387; Member since: Jun 17, 2009

What are you doing?

* Some comments have been hidden, because they don't meet the discussions rules.

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