Eddy Cue steps away as head of Siri to help Apple buy a movie studio

Eddy Cue steps away as head of Siri to help Apple buy a movie studio
Eddie Cue, who had been running Apple's internet services and software, is about to give up the reins on some of the businesses he watched over for Apple, and focus instead on growing a media empire for Cupertino. An updated leadership page reveals that Cue is no longer in charge of virtual assistant Siri. Craig Federighi, Apple’s senior vice president of software engineering, will take over responsibility for the virtual personal assistant.

Turning over responsibility of Siri to Federighi could be an indication of the growing importance of Siri to Apple. The executive already is in charge of MacOS and iOS and having him run Siri could be Apple's way of saying that it has heavy duty plans for the virtual personal assistant. This has been a big year for personal assistants ranging from Amazon's Alexa (which is now found on smartphones like the HTC U11 and the Moto X4, to Samsung's new Bixby assistant.

Meanwhile, no longer having to keep an eye on Siri, Cue is turning his attention to Apple's goal of purchasing a Hollywood studio. Today, there is speculation that the tech titan is looking to purchase Culver Studios. The latter owns 13 soundstages that were used to produce films such as Gone with the Wind, Carrie and Rocky. In addition, Apple and Netflix are both said to be competing over the rights to a drama that will star Jennifer Aniston and Reese Witherspoon. Apple has reportedly budgeted $1 billion a year in an attempt to produce original content so that it can compete with Amazon, YouTube and Netflix in an attempt to sell streaming video to the public..

source: Engadget



1. Lumbergh

Posts: 463; Member since: Feb 14, 2016

Apple making solid moves.

2. iushnt

Posts: 3171; Member since: Feb 06, 2013

Bixby is coming strong, I want my Siri to be similar or better.

3. notfair

Posts: 774; Member since: Jan 30, 2017

bixby is the reason I moved on from the samsung bandwagon... I just hope that they will let you remap that button to anything but I am just daydreaming...

8. HansP

Posts: 542; Member since: Oct 16, 2011

You started throwing your toys out of the pram because you have to install a third party app to remapp a button you didn't even have on previous models? Do I really have to call BS on you've even owned a Samsung device on this one? :)

10. darkkjedii

Posts: 31748; Member since: Feb 05, 2011

Sounds like a lie. You could've just turned it off.

4. Anchor

Posts: 160; Member since: Jun 16, 2017

Apple finding more ways to milk the public. Good investment for them tho if they can pull it off.

5. NoAllegiance unregistered

They should become a new political party, Apple Party. Imagine Tim Cook as President, far better than the H.R.C and the current president. I had enough with the Democrats and Republican Parties.

7. Rampage_Taco

Posts: 1110; Member since: Jan 17, 2017

Tim Cook would basically be HRC

9. HansP

Posts: 542; Member since: Oct 16, 2011

Apple basically invented the Reality Distortion Field mentality on the internet that Trump is using, so yeah, Crook as president would just be another Trump presidency. :)

6. cmdacos

Posts: 4371; Member since: Nov 01, 2016

Nice spin on the true reason which is to fix Siri and fast.

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