Deal done! Apple welcomes Beats to the family


When Apple announced that it had agreed to purchase Beats Audio for $3 billion back in May, it was also said that the deal was expected to finalize during Q2. Today, it looks like the deal has been made official, despite hearing only from the European Commission as far as regulatory approval. The news was broken by Tim Cook and Dre tweeting the news along with links to the welcome page on the Apple site and Beats site. 

The Apple page welcomes Beats Audio and cofounders Jimmy Iovine and Dr. Dre to the Apple family. The message goes on to say: 


On the Beats site, credit is given to the Macintosh computer as being the "instrument of choice" for digital music creation, as well as nods to the iPod, iPhone, and iPad. In addition to this welcome page, Beats has updated its support pages to note that "All online purchasing will go through the Apple Online Store" for Beats products. 

Of course, it isn't all good news, because it was reported recently that Apple would be letting go about 200 Beats employees as part of the acquisition. The rest of the employees will be kept on Apple's staff. 

source: Apple & Beats 1 & 2

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30 Comments

1. bucky

Posts: 3785; Member since: Sep 30, 2009

Not happy with this purchase at all. Apple has always been pretty good with music quality and now I fear it will be all bass.......

9. InspectorGadget80 unregistered

And with that purchase half of the jobs @ Beats people were giving A PINK slip very sad.

11. Ninetysix

Posts: 2964; Member since: Oct 08, 2012

Please tell me you're not serious about this post. please please...

14. PapaSmurf

Posts: 10457; Member since: May 14, 2012

Apple bought Beats because they're marketing geniuses like themselves.

16. T.Law

Posts: 423; Member since: May 10, 2014

Right, they are both selling millions of their overhyped and overpriced pos.

17. ihavenoname

Posts: 1693; Member since: Aug 18, 2013

iPhone is currently bit old-fashioned, but Macs and iPads are far from being POS.

21. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Very well said and true.

22. Mxyzptlk unregistered

Don't be ignorant

23. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Don't reject the proposition.

2. kg4icg

Posts: 83; Member since: May 18, 2008

And don't forget the possible Bose lawsuit coming up.

3. bubbadoes

Posts: 1225; Member since: May 03, 2012

with earpods "Apple has always been pretty good with music quality" I don't think so. bucky

13. bucky

Posts: 3785; Member since: Sep 30, 2009

Why? I find them well balanced for out of the box headset. I like the fact that they don't plug my ears as well. I have my totem mites and audio engine a5+ at home for extra quality.

15. PapaSmurf

Posts: 10457; Member since: May 14, 2012

JVC XXPlodes are way better and they're definitely cheaper. Deeper bass, better low and mids, and less than $20.

4. nohatenofanboy

Posts: 515; Member since: Jul 15, 2014

overrated companies

5. darkvadervip

Posts: 366; Member since: Dec 08, 2010

First off I have Bose and Bears earphones and both are quality even though Bose in my opinion is still number 1 Beats quality is a sure number two and not just bass.

6. AfterShock

Posts: 4146; Member since: Nov 02, 2012

They are a bear to listen with.

12. cezarepc

Posts: 718; Member since: Nov 23, 2012

I personally buy sony headphones, coz... I don't know, I've always bought just sony headphones.

7. drazwy

Posts: 355; Member since: Jan 15, 2014

Welcome to the family! You're all fired!

8. CheckThisOut2k

Posts: 48; Member since: Apr 25, 2014

Android had Beats for like two/three years now.

10. AfterShock

Posts: 4146; Member since: Nov 02, 2012

First thing turned off too.

20. Arte-8800

Posts: 4562; Member since: Mar 13, 2014

Lets wait and see what the outcome will be, after acquisition.

24. corporateJP

Posts: 2458; Member since: Nov 28, 2009

If you thought Beats was some overpriced, underperforming hot trash before, well, you just wait....

25. HugoBarraCyanogenmod

Posts: 1412; Member since: Jul 06, 2014

Be gone Apple

26. DavvyGhotra

Posts: 13; Member since: Jul 24, 2014

old thing for htc

27. Slammer

Posts: 1515; Member since: Jun 03, 2010

As as musician, I have not found the impressive quality in the Beats line that people are bragging about. Is it good? Yes. But, the price point makes it an overhyped product. Sound reproduction is lacking. The concentration on bass boosting seems all too relevant to only one type of music. If you are into all forms of genre, these headsets are not for the music lovers. I pesonally, would recommend Sony headsets for a less expensive price. I understand the branding seems to have a hold on a group category of users, but as with anything in product marketing, people really need to shop better. It's amazing what you can find cheaper yet, retain high quality. John B.

28. mrblah

Posts: 577; Member since: Jan 22, 2013

29. imkyle

Posts: 1115; Member since: Nov 18, 2010

Over priced head phones. Adding bass does not mean good quality.

30. javy108

Posts: 1004; Member since: Jul 27, 2014

Over priced items, is all I have to say.

* Some comments have been hidden, because they don't meet the discussions rules.

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