Cook: Apple iPhone 5c market share lower than expected
After Apple reported its fiscal first quarter earnings report, CEO Tim Cook said that the Apple iPhone 5c represents a smaller percentage of iPhone sales than Apple thought it would have. Apple reported sales of 51 million units of the iPhone during the quarter that ended in December, although it did not break down sales by model.
Cook said that he thinks that the TouchID fingerprint scanner on the Apple iPhone 5s, which is not a feature on the iPhone 5c, turned buyers from the lower priced model to the flagship device. The executive noted that with all of the features unique to the iPhone 5s, it captured more attention and sales than the plastic-covered model. And while the CEO wouldn't make it official, there is speculation that the Apple iPhone 5c will not have a sequel model this year. In other words, Apple does not plan on releasing a plastic backed phone in 2014.
The Apple iPhone 5c replaced the Apple iPhone 5 in Apple's line up. The current three handsets on the roster include the high-end iPhone 5s, the mid-range iPhone 5c and the low-end Apple iPhone 4s.
source: AppleInsider
Cook said that he thinks that the TouchID fingerprint scanner on the Apple iPhone 5s, which is not a feature on the iPhone 5c, turned buyers from the lower priced model to the flagship device. The executive noted that with all of the features unique to the iPhone 5s, it captured more attention and sales than the plastic-covered model. And while the CEO wouldn't make it official, there is speculation that the Apple iPhone 5c will not have a sequel model this year. In other words, Apple does not plan on releasing a plastic backed phone in 2014.
"I think the 5s, people are really intrigued with Touch ID. It's a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales."-Tim Cook, CEO, Apple
The Apple iPhone 5c replaced the Apple iPhone 5 in Apple's line up. The current three handsets on the roster include the high-end iPhone 5s, the mid-range iPhone 5c and the low-end Apple iPhone 4s.
source: AppleInsider
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