Cook: Apple iPhone 5c market share lower than expected

Cook: Apple iPhone 5c market share lower than expected
After Apple reported its fiscal first quarter earnings report, CEO Tim Cook said that the Apple iPhone 5c represents a smaller percentage of iPhone sales than Apple thought it would have. Apple reported sales of 51 million units of the iPhone during the quarter that ended in December, although it did not break down sales by model.

Cook said that he thinks that the TouchID fingerprint scanner on the Apple iPhone 5s, which is not a feature on the iPhone 5c, turned buyers from the lower priced model to the flagship device. The executive noted that with all of the features unique to the iPhone 5s, it captured more attention and sales than the plastic-covered model. And while the CEO wouldn't make it official, there is speculation that the Apple iPhone 5c will not have a sequel model this year. In other words, Apple does not plan on releasing a plastic backed phone in 2014.


The Apple iPhone 5c replaced the Apple iPhone 5 in Apple's line up. The current three handsets on the roster include the high-end iPhone 5s, the mid-range iPhone 5c and the low-end Apple iPhone 4s.

source: AppleInsider

Related phones

iPhone 5s
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A7, Dual-core, 1300 MHz
  • Storage 64 GB
  • Battery 1570 mAh(10h 3G talk time)
iPhone 5c
  • Display 4.0" 640 x 1136 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A6, Dual-core, 1300 MHz
  • Storage 32 GB
  • Battery 1507 mAh(10h 3G talk time)

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44 Comments

1. flexile

Posts: 78; Member since: Jun 03, 2012

Why would you buy the 5C when you can buy the non-plastic iPhone 5 for around the same, or even go for the 5S for a little more?

2. taz89

Posts: 2014; Member since: May 03, 2011

Exactly that's what was wrong with the 5c. The price was Imo just wrong, for the same you can get a premium built older iPhone 5 or for little extra get the newer 5s. The 5c should have been $400 at most.

24. Finalflash

Posts: 4063; Member since: Jul 23, 2013

No the pricing was just right as it accomplished it's goal perfectly in reducing choice and pushing a few people to the flagship by force.

4. Dingy_cellar_dweller

Posts: 339; Member since: Mar 16, 2013

You're not marketing it right.

5. ardent1

Posts: 2000; Member since: Apr 16, 2011

The 5C over the 5 was a no-brainer: bigger battery, camera improvements, and free apps. The 5C did its job getting android users to switch to Apple.

9. Ant34

Posts: 193; Member since: Aug 10, 2013

I don't know of any Android user who switched to Apple because of the 5C. In fact, I've never seen anyone with a 5C.

22. QWIKSTRIKE

Posts: 1459; Member since: Mar 09, 2010

Would be 5c buyers either bought a 5s or bought an Android device. I know quite a few that got frustrated with just the same size iPhone that was elongated as my niece says. So she went Note 2 and is now looking for the Note 4 with a Google Glass when it launches

10. willard12 unregistered

It did such a great job that it won't be coming back.

25. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Um. Apple's market share DROPPED in the last quarter compared to Android and Windows phone, according to at least one analyst.

27. ardent1

Posts: 2000; Member since: Apr 16, 2011

Sniggly, did you ever take a college course on statistics like I recommended? Um, it's called more people buying JUNK smartphones. Virgin Mobile continues to push android devices for $49.

28. willard12 unregistered

A "junk" smartphone on Virgin Mobile probably costs more to build than the $175 it costs to make an iphone 5c or $197 it costs to make a 5s. Maybe people are just tired of paying a high price for junk that does less.

32. ardent1

Posts: 2000; Member since: Apr 16, 2011

willard12 -- PLEASE do us a favor and stop making sh*t up. An android smartphone cost less than $30 to make for some mainland Chinese devices. Just check out China's version of e-Bay or those trade sites pushing Chinese merchandise for overseas sales. Btw, smart readers know the $175 and $197 prices are just estimates, unless of course you work for Apple and have access to the actual parts cost.

38. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

'Us'? 100% of your posting are either bashing Samsung or Android. You are so brain washed by Apple they could sell you a box of turd with their logo on it.

29. Sniggly

Posts: 7305; Member since: Dec 05, 2009

http://en.wikipedia.org/wiki/Sprint_Corporation#Virgin_Mobile Virgin Mobile serves about 6 million people. And it sells the iPhone. 6 million people is roughly 2 percent of the US total population. Besides, it's not like people buying less expensive phones don't count, or count less. Oh, one more thing: you have offered no evidence that the 5c drove conversions from Android to the iPhone. It's an a priori declaration. So rather than trying to dismiss me by way of asking me about my formal education background, how about you actually back up your claims?

30. tedkord

Posts: 17320; Member since: Jun 17, 2009

You're trying to send information into the RDF. Once it passes the even horizon, it's distorted. It's a waste of time.

31. ardent1

Posts: 2000; Member since: Apr 16, 2011

Sniggly, I am encouraging YOU to broaden yourself. If you have an Apple device, there's lots of FREE college statistic courses on iTunes U. I've taken lots of free classes already. It's great stuff and you should try it. As for "proof" of junk android smartphones being sold in the US -- check out this website:http://www.prepaidphonenews.com. Each Sunday, Dennis lists the best of the cheapest android crap. Just so much junk being pushed.

33. Sniggly

Posts: 7305; Member since: Dec 05, 2009

Do you realize how condescending you come across as? I just showed you that prepaid Virgin sales cannot be solely responsible for Apple's drop in market share. You also have yet to provide any proof that the 5c has driven conversions to iPhones from Android.

41. AntiFanBoyz unregistered

Sniggly schools Ardent for throwing out made up conversion claims; Ardent deflects. +1 Snig.

42. PBXtech

Posts: 1032; Member since: Oct 21, 2013

Give it up, he still thinks the 5C is a smashing success. Apple can do no wrong in his eyes, even though reality says the 5C failed.

21. appleDOESNT.com

Posts: 456; Member since: Nov 19, 2011

Waht??!? A plastic iPhone clone on the actual iPhone 5 for the same price, a year later is not going over well? wtf!!! omgs, no ways

40. Doakie

Posts: 2478; Member since: May 06, 2009

Funny because the only new iPhones I see are the iPhone 5c....well maybe that's because all iPhone 5s' look just like iPhone 5's so I can't tell the difference. Either way I only know 2 people who bought iPhone 5cs and they switched from Windows Phone. I don't know anyone who bothered upgrading to the 5s, everyone just stayed with the iPhone 5 because it's good enough.

3. darkkjedii

Posts: 30977; Member since: Feb 05, 2011

No biggie just don't make em anymore.

14. LordDavon

Posts: 153; Member since: Sep 19, 2011

I disagree. I think the next version just needs to be the lower cost version of the iPhone that people expected. The 5S was too high of an upgrade over the 5C, for only $100 more.

36. darkkjedii

Posts: 30977; Member since: Feb 05, 2011

Yeah that makes sense too.

23. Berzerk000

Posts: 4275; Member since: Jun 26, 2011

If Apple won't put the price down, they shouldn't be advertising it in the mid range market. It was the iPhone 5 in a thicker, plastic shell, and it ran for the same price as the iPhone 5 despite the cheaper cost of materials. The only way to make the 5C successful is to drop the price, but it's a bit too late now.

37. darkkjedii

Posts: 30977; Member since: Feb 05, 2011

I think they'll move away from it, with their focus on the larger ones. The 5s will be the smaller option

6. wtmana

Posts: 56; Member since: Nov 27, 2013

5C it's too expensive. Google have nexus 5 for $329, compared to 5c $549.

7. wtmana

Posts: 56; Member since: Nov 27, 2013

Apple make cheap phone, but no cheap price.

8. jael206

Posts: 147; Member since: Jul 18, 2012

Really? Is the Touch ID really what's pulling people to the 5Sh*t away from 5Cr*p?? Is it really that intriguing? Sorry, me doesn't think so.. Think of a better excuse Tim Tim.

11. xperiaDROID

Posts: 5629; Member since: Mar 08, 2013

No, because the build quality on the 5c is crap, the price isn't cheap at all. The blue color makes it look even worse. At this price, you can get a better phone than the 5c.

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