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Cook: Apple iPhone 5c market share lower than expected

Posted: , posted by Alan F.

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Cook: Apple iPhone 5c market share lower than expected
After Apple reported its fiscal first quarter earnings report, CEO Tim Cook said that the Apple iPhone 5c represents a smaller percentage of iPhone sales than Apple thought it would have. Apple reported sales of 51 million units of the iPhone during the quarter that ended in December, although it did not break down sales by model.

Cook said that he thinks that the TouchID fingerprint scanner on the Apple iPhone 5s, which is not a feature on the iPhone 5c, turned buyers from the lower priced model to the flagship device. The executive noted that with all of the features unique to the iPhone 5s, it captured more attention and sales than the plastic-covered model. And while the CEO wouldn't make it official, there is speculation that the Apple iPhone 5c will not have a sequel model this year. In other words, Apple does not plan on releasing a plastic backed phone in 2014.

The Apple iPhone 5c replaced the Apple iPhone 5 in Apple's line up. The current three handsets on the roster include the high-end iPhone 5s, the mid-range iPhone 5c and the low-end Apple iPhone 4s.

source: AppleInsider

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