CompareMyMobile: The iPhone 5 became the most traded-in device towards a new iPhone 6, topping the Samsung Galaxy S3
Apple is still a marketing powerhouse
CompareMyMobile says that 51.48% - more than half of the customers trading in their old devices on the website said they planned to upgrade to the iPhone 6 or iPhone 6 Plus, and so they did. 88.17% of these people traded in an older iPhone model, with the rest handing in a Samsung (7.35%), HTC (3.19%), or Other brand (1.28%) smartphone.
This speaks of extremely high customer loyalty the majority of customers swapped an iPhone for an iPhone and nothing else. To get some perspective, only 18.75% percent of Galaxy S5 upgraders traded in an older Samsung handset. Instead, 37.48% of Galaxy S5 upgraders traded in an older iPhone.
The iPhone 6 Plus gets no love
Apparently, 85.94% of those upgrading to an iPhone 6 went for the smaller 4.7-inch screen variant, leaving only 14.06% going for the 5.5-inch screen iPhone 6 Plus. The reasons for this can be freely debated. We can only assume that once someone has gotten used to comfortably getting around an iPhone one-handed, they'd like it to stay that way. Perhaps we should run a little survey of our own. What's your take on this particular phenomenon? Is it the size? Is it #bendgate? Leave your thoughts in the comments below.
Apple is cashing in on iPhone 5 upgrades big-time
The most traded-in device is the iPhone 5, with 56.23% of upgraders trading theirs for a new iPhone 6. Additionally, the iPhone 5 made for 20.64% of all trade-ins on the website, enjoying a 34.81% spike in trade-ins on launch day. Whew! Meanwhile, 20.45% have decided not to hold onto their iPhone 5s any longer, and only 4.79% have traded in their semi-ancient iPhone 4s. Also in the lowest percentages are the ancient iPhone 4 (2.24%), the plasticky iPhone 5c (2.24%), the beloved HTC One (M8) (1.91%) and the resilient Samsung Galaxy S4 (1.59%). If Apple designed the iPhone 6 with the goal of making you give up your iPhone 5 the instant you see it, it succeeded with aplomb!
Wrap-up: a heated launch
As a whole, it was a heated launch for sure! In the words of CompareMyMobile co-founder Ashley Turner, Samsung lost its dominating position in the smartphone trade-in market as loyal Apple fans stormed the site in a bid to get the most cash from their old device towards a new iPhone 6. The 16GB iPhone 5 took the top spot in most traded-in devices from the Samsung Galaxy S3. Following the iPhone 6 reveal, consumers rushed to check how much they can get for trading in their devices, and iPhone valuations jumped by a whopping 180.92%. Recyclers had to reduce the prices they offered for different iPhone models by almost 19% as to not become overwhelmed by the sheer number of traded-in units.
source: CompareMyMobile (thanks!)