CompareMyMobile: The iPhone 5 became the most traded-in device towards a new iPhone 6, topping the Samsung Galaxy S3

CompareMyMobile: The iPhone 5 became the most traded-in device towards a new iPhone 6, topping the Samsung Galaxy S3
Gadget recycling comparison site CompareMyMobile has published a report detailing how the iPhone 6 and iPhone 6 Plus launch excitement impacted smartphone trade-ins. There are some interesting insights and key takeaways to dig into inside the data, which has been collected throughout September 2014 - before, during, and after the iPhone 6 launch.

Apple is still a marketing powerhouse


CompareMyMobile says that 51.48% - more than half of the customers trading in their old devices on the website said they planned to upgrade to the iPhone 6 or iPhone 6 Plus, and so they did. 88.17% of these people traded in an older iPhone model, with the rest handing in a Samsung (7.35%), HTC (3.19%), or Other brand (1.28%) smartphone.

This speaks of extremely high customer loyalty the majority of customers swapped an iPhone for an iPhone and nothing else. To get some perspective, only 18.75% percent of Galaxy S5 upgraders traded in an older Samsung handset. Instead, 37.48% of Galaxy S5 upgraders traded in an older iPhone.

The iPhone 6 Plus gets no love


Apparently, 85.94% of those upgrading to an iPhone 6 went for the smaller 4.7-inch screen variant, leaving only 14.06% going for the 5.5-inch screen iPhone 6 Plus. The reasons for this can be freely debated. We can only assume that once someone has gotten used to comfortably getting around an iPhone one-handed, they'd like it to stay that way. Perhaps we should run a little survey of our own. What's your take on this particular phenomenon? Is it the size? Is it #bendgate? Leave your thoughts in the comments below.

Apple is cashing in on iPhone 5 upgrades big-time


The most traded-in device is the iPhone 5, with 56.23% of upgraders trading theirs for a new iPhone 6. Additionally, the iPhone 5 made for 20.64% of all trade-ins on the website, enjoying a 34.81% spike in trade-ins on launch day. Whew! Meanwhile, 20.45% have decided not to hold onto their iPhone 5s any longer, and only 4.79% have traded in their semi-ancient iPhone 4s. Also in the lowest percentages are the ancient iPhone 4 (2.24%), the plasticky iPhone 5c (2.24%), the beloved HTC One (M8) (1.91%) and the resilient Samsung Galaxy S4 (1.59%). If Apple designed the iPhone 6 with the goal of making you give up your iPhone 5 the instant you see it, it succeeded with aplomb!

Wrap-up: a heated launch


As a whole, it was a heated launch for sure! In the words of CompareMyMobile co-founder Ashley Turner, Samsung lost its dominating position in the smartphone trade-in market as loyal Apple fans stormed the site in a bid to get the most cash from their old device towards a new iPhone 6. The 16GB iPhone 5 took the top spot in most traded-in devices from the Samsung Galaxy S3. Following the iPhone 6 reveal, consumers rushed to check how much they can get for trading in their devices, and iPhone valuations jumped by a whopping 180.92%. Recyclers had to reduce the prices they offered for different iPhone models by almost 19% as to not become overwhelmed by the sheer number of traded-in units.

source: CompareMyMobile (thanks!)

Related phones

iPhone 6
  • Display 4.7" 750 x 1334 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 1810 mAh(14h 3G talk time)
iPhone 6 Plus
  • Display 5.5" 1080 x 1920 pixels
  • Camera 8 MP / 1.2 MP front
  • Processor Apple A8, Dual-core, 1400 MHz
  • Storage 128 GB
  • Battery 2915 mAh(24h 3G talk time)

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9 Comments

1. draconic1991

Posts: 200; Member since: Apr 27, 2012

I heard nokia's here maps apk leaked and works on non samsung devices also....get it while it's hot....RUN PEOPLE...RUN

7. sgodsell

Posts: 7209; Member since: Mar 16, 2013

This ultimately means that when Apple posts that there are around 500 million iPhones out there. Then it means 500 million minus all the trade ins of older iPhones.

8. QWIKSTRIKE

Posts: 1459; Member since: Mar 09, 2010

This means that apple is cannibalizing iPhone 5's for iPhone 6 sales. I have said this 1000x's.... IPhone 6 sales are from unhappy iPhone 4,5, and 5s sales from the past, and a few iPhone users that went to android for better bigger screens. That is why iPhone sales were so robust. I have a bad of pop corn to see the year over year growth once this is all over.

2. jroc74

Posts: 6023; Member since: Dec 30, 2010

This makes me wonder. Bend Gate aside.....what if the 6+ doesn't really sell well because many dont want an iPhone that big? Its possible seeing how the iPad mini did vs the bigger iPad. It would be wild if making a smaller iPhone sells even better. And would fly in the face of so many saying "when the iPhone makes a bigger phone, it will take lots of market share from Android." Since Android is dominated by bigger phones now. And I cant wait to see the debates on this: "To get some perspective, only 18.75% percent of Galaxy S5 upgraders traded in an older Samsung handset. Instead, 37.48% of Galaxy S5 upgraders traded in an older iPhone." Wow....talk about switching sides.

3. roldefol

Posts: 4744; Member since: Jan 28, 2011

How is any of this news? Of course people are trading the 2-year old iPhone 5 for the iPhone 6. And of course the right-sized 6 is outselling the bloated Plus by a huge margin. The only useful info here is that previous iPhone owners may have traded up for a Galaxy S, which just proves how foolish Apple was to stick with a 4 inch screen last year.

5. Droid_X_Doug

Posts: 5993; Member since: Dec 22, 2010

It is all about which model is coming off the 2 year contract cycle. Next year, 5Ss will dominate the trade-in metrics. Why? Because it will be coming off the 2 year contract cycle. Nothing earth-shattering.

4. Taters

Posts: 6474; Member since: Jan 28, 2013

Samsung jacked a lot of iphone customers. Seems like people want to try something different like human nature predicts.

6. TA700

Posts: 83; Member since: Mar 29, 2013

Why does it look like more previous iphone users going to Samsung than the other way round.

9. Stuntman

Posts: 843; Member since: Aug 01, 2011

I've had my Galaxy S3 for over 2 years now. This past year, I've been tempted to upgrade to a newer phone a couple of times. What stopped me was that the GS3 is still working very well for me that it was worth spending money to replace a phone that is still works well for me.

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