CAT shows off just how tough its B15 smartphone really is

CAT shows off just how tough its B15 smartphone really is
CAT, the brand of Caterpillar, a company that is known for heavy equipment like bulldozers, excavators and off-road super-sized dump trucks, is also in the mobile phone business too.

About a year ago, the company announced and released the B15 smartphone, a toughened, IP67 certified, and mil-spec 810G device. The B15 not only can put up with a dunk in the water, or a drop in the gravel pile, but has a chassis that can put up with the knocks and vibrations and crushes.

Spec-wise, the B15 will not turn any heads and it remains unchanged from a year ago. It is running Android 4.1 Jelly Bean, with a 1GHz dual-core MediaTek CPU. The rest of the spec sheet is equally mid-range, but it is thoroughly complete, GPS, a camera in front and in back, Wi-Fi, Bluetooth, 1GB of RAM, 4GB of expandable storage, and about 16 hours of talk time.

It is not a 4G/LTE device, but in the environments where heavy civil construction is going on, especially in areas under development, the longer battery life from the 2,000mAh cell takes priority. For a tough device it is not that heavy either, about 6 ounces (170 grams). That is lighter than a Nokia Lumia 920, and just a fraction of an ounce heavier than the new HTC One (M8), and not even an ounce heavier than the Samsung Galaxy S5.

However, if you were to take a 4.6 ton CAT 277D loader and run over any of those other devices, chances are they will be damaged, severely. CAT wanted to prove that point with a new video reminding folks how tough its B15 smartphone was. So, it placed 600 of them on the ground for the loader to run over.

At about $360 per unit, that is about $217,000 worth of smartphones in the dirt, getting run over. They all survived the ordeal. The B15 is available through industrial retailers and can operate on AT&T or T-Mobile.

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14 Comments

1. sgodsell

Posts: 7176; Member since: Mar 16, 2013

Now if they put better specs in the phone. I would get one.

2. skymitch89

Posts: 1452; Member since: Nov 05, 2010

Hey, I saw a few of the devices that had cracked screens after the CAT ran them over. I think that a better test would be for them to only place a few of them down and run them over.

4. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

We thought the same thing, it's acutally the phone's wall paper. It's a wavy pattern.

5. skymitch89

Posts: 1452; Member since: Nov 05, 2010

Not from my perspective. I watched it like 6x (in HD on an HD monitor) and it is clear that some of the devices have cracked LCD. Pause the video between 0:54 & 0:56 when they are zoomed in the phones. On a couple of them, I see the white "wavy" pattern & in the bottom right corner I can also see the home screen buttons.

8. aklipii

Posts: 12; Member since: Dec 29, 2010

They wouldn't show us this ad if even one screen was cracked

9. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

Okay, but they aren't broken. The wavy pattern is the wall paper. The weight did make some screens register a touch, so you notice some screens change, but nothing broke.

3. CX3NT3_713

Posts: 2349; Member since: Apr 18, 2011

Whoa?? I'll be damned...

6. KillgoreTroutTime

Posts: 433; Member since: Jan 06, 2014

I don't find driving over the phones very impressive. It is the same thing as someone laying on a bed of nails. It is all about surface area. Notice they used treads and not tires. One tire from a heavy machine running over just one phone would destroy it.

7. Astoni

Posts: 649; Member since: Sep 28, 2013

Okay i've got 3 friends who got this piece of Sh*t.. 2 of them has broken the plastic and metallic Ring(bumper) around the phone with drops less than my z1.. and it takes it about 10-15 sec to open Phone book or the phone app.. its seriously slow. Also if you submerge it in water be ready to not being able to talk in the phone for atleast 1h cause the speaker holes gets flooded and you can bearly hear sound.

10. Biglurr54

Posts: 14; Member since: Aug 06, 2013

cant wait for the john deere phone. They sold out to every other market.

11. Super3310

Posts: 91; Member since: May 06, 2014

Though eh? Thats cute

12. NinjaBanana

Posts: 37; Member since: Apr 20, 2014

Lol you can see some of the phones cracked when it got ran over..

13. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

No, they are not. That is a ripple pattern to the device's wall paper. That, plus what we confirmed with CAT. The devices did not break, all were confirmed to be working after the loader ran over them.

14. Biglurr54

Posts: 14; Member since: Aug 06, 2013

working and cracked are two different things.

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