Bose products to return to Apple retail shelves

It was only a couple months ago when we saw Bose products unceremoniously swiped off the shelves of Apple stores. The issue was likely due to Bose suing Beats over a number of patent infringements, but that suit has since settled, so perhaps now everyone can play nice again.

Absent of any official reason why Apple removed the product line in the first place, we can say that it is official that the Bose line is coming back, and likely in time for the holidays.

According to images of a retail display plan, and product listing, several Bose items will be sitting side-by-side with Beats counterparts, including the SoundLink III Bluetooth speaker, and SoundLink Mini Bluetooth speaker. Those items would compete with (outshine really) the Beats Pill XL and Beat Pill respectively.

Apple used to carry most, if not all, of Bose’s consumer audio products. It is not known if things will go back to the way they were or not. There may still be some tension since the NFL has an exclusive agreement with Bose, and a lot of players were known to be fans of Beats gear. However, the “No-Fun-League” has fined players who appeared on camera listening to tunes on products other than Bose.


source: 9to5Mac