Bogus Apple ad convinces some that iOS 7 makes your iPhone waterproof

Bogus Apple ad convinces some that iOS 7 makes your iPhone waterproof
A bogus Apple iPhone ad is convincing the more gullible out there that iOS 7 makes your Apple iPhone waterproof. The ad has been seen on various social media sites and is done in the style used by the Cupertino based tech titan. The ad reads that "In an emergency, a smart-switch will shut off the phone's power supply and corresponding components to prevent any damage to your iPhone's delicate circuitry." The ad also says that the update to iOS 7 allows the iPhone "to instantly detect sudden changes in thermodistribution."

The bogus ad on its own doesn't create any problems. But combine it with those Apple iPhone owners who are not knowledgeable about smartphones in general and iOS in particular and you have the recipe for some rather stupid, self destructive behavior. Yes, that is right. Some iPhone owners actually believed what they were reading was legit and decided to test it out on their own device.

The result, as you can imagine, left a few people upset as their beloved smartphone died from water damage leaving them with no phone and no recourse. Unless Apple decides to give these people a break, they are SOL as the water damage detector is bound to show quite clearly that the reason their iPhone isn't working has something to do with the handset being damaged by water. We have a call into Apple to see exactly how it is handling this. As soon as we get a response from Apple, we will pass it along to you.

Just to make matters clear, no Apple iPhone or Apple iPad model is water resistant or waterproof out of the box. There are third party companies that will make your iPhone waterproof for a price.

The idea for the prank might have come from a patent we told you about this past March, which was awarded to Apple. The patent is for a number of sensors that are placed inside an Apple iPhone and can detect when you've dropped your handset. Using gas to slow down the free falling iPhone, the device makes a soft landing keeping the components inside the unit intact.

source: BusinessInsider via CNET



1. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

I know the ad is bogus but even Samsung doesn't cover water damage on their S4A :) They will probably replace it once if you're lucky.

5. Commentator

Posts: 3723; Member since: Aug 16, 2011

What, did you realize you didn't have popcorn? What's bogus is that manufacturers are still adamant about not covering water-damage. It's become kind of a cultural norm that consumers are strangely okay with.

6. Ninetysix

Posts: 2966; Member since: Oct 08, 2012

@work right now. Left the popcorn at home :(


Posts: 4851; Member since: Apr 13, 2012

Apple loves to rip there customers off! They have limited so many features that should be available on every devices. Bluetooth, file managers, ....etc. It saved them money not to pay patent fees to the owner. Apple the "R&D"™ company are very smart rinsing money from public! App launcher device with halfbaked OS, along with limited features, and restrictions! Are you saying your life is controlled by Apple! You are a human free to do whatever you like? ™

38. DukeX

Posts: 327; Member since: Aug 28, 2013

Let him have fun with his s4 while he bashes samsung and android TROLL. Take a look at his link. All it does is just proves he's a hypocrite.

82. Napalm_3nema

Posts: 2236; Member since: Jun 14, 2013

What in the blue blazes are you talking about? Most days, you are just a halfwit who trolls poorly, but today you must be wearing the "full-on Idiot mode rant" hat. Congratulations, you sir are the dumbest human being with an internet connection.

72. Bilpocalypse

Posts: 301; Member since: Oct 13, 2012

Because it's the manufacturer's fault you submerged your phone.


Posts: 4851; Member since: Apr 13, 2012

All Apple users will believe in this! Knowing their all non techy, smart, illiterates! ™

17. Ninetysix

Posts: 2966; Member since: Oct 08, 2012 Source: CNN™ "iPhone owners are younger, richer, and smarter than Samsung buyers."

29. buccob

Posts: 2980; Member since: Jun 19, 2012

Also babies, newborns and monkeys prefer the use of an iOS device... What is your point? It is a simpler OS because overall it has less features and choices to make... Want to open a link... Safari it is... no option to default it to Opera, Chrome... whatever... Like swipe typing.... nope... Want to make shortcuts or widgets... even for direct dial... nope... go to your contact list..

37. PhoneArenaUser

Posts: 5498; Member since: Aug 05, 2011

CIRP survey says that: "...iPhone owners also tend to be younger." But CIRP survey also says that: "...Apple's customers tend to be richer and better educated than Samsung's." Since when younger people are richer and better educated than older??? I think that results contradict themselves! Also need to know that: 1) This survey was based on U.S. consumers, NOT WORLD WIDE! (Knowing that U.S. is is the biggest Apple market what to expect...) 2) Each survey was consisted ONLY of 500 subjects.

44. MartyK

Posts: 1043; Member since: Apr 11, 2012

Then would make a rich smart and intelligent person believe an os change would make your device water proof?. Lol

87. reckless562

Posts: 1153; Member since: Sep 09, 2013

LLOOOLLL!!!! Retarded isheep!!! lambs to the SLAUGHTER baby !!!! mannnnnn iphone ppl are soooo tech ignorant

76. Penywyz

Posts: 255; Member since: Aug 13, 2013

Yeah because this TONS of sense. You're taking a study that was done on a very very small portion of the cell phone and even the world community, and presenting it as face... Almost every study that presents findings like this are done one less than a 1000 people in a predetermined section of the world. The sad thing is you apparently believe it to be some form of gospel. Talk about desperation in a losing corporate battle. No wonder you buy Apple products, you believe this crap as fact...

85. Topcat488

Posts: 1419; Member since: Sep 29, 2012

Never believe what you read on CNN, puppet news agency imo. Not a reliable source sorry.

45. Sauce unregistered

Right, because I'm an Apple user and I totally believe in this. ..... NOT! Lmao brainless troll is brainless.

58. PotDragon

Posts: 214; Member since: Jul 22, 2011

Do you believe a 4s is 4g device? Do you? THAT is the essence of an apple user. MANAGER of the vzw corporate store I was forced to yesterday had an ip4s....sparkly pink case. Needless to say, she is/was incompetent & knows nothing about phones; had never seen a TYLT charger & spent 15 minutes trying to figure out what phone could test it. THAT is an iPhone user. No clue about phones. Ever.

63. PapaSmurf

Posts: 10457; Member since: May 14, 2012

I'll be happy to take her job. They actually get decent pay plus a nice discount on their bill.

77. Penywyz

Posts: 255; Member since: Aug 13, 2013

The mental stress isn't worth it sir. Trust me LoL

67. Sauce unregistered

No, that is simply an incompetent uneducated baboon. Met plenty of those in my life, ranging from Walmart, to AT&T, to Samsung (@ BestBuy kiosks), to every other company (that sells phones) you can list. They are everywhere.

74. Rayvelynn

Posts: 124; Member since: Jul 05, 2012

I love that. I'm a tech support rep and get that all day. lol

71. Santi_Santi unregistered

How do you think they sold 9 million iCraps?


Posts: 4851; Member since: Apr 13, 2012

Yea Santi-Santi® tell them! But what use would that even make or do! Really feel so for those iUsers™ How sad! All iBrains™

2. Commentator

Posts: 3723; Member since: Aug 16, 2011

About that last tweet (@wihe123): Even if the iPhone were waterproof, it would still be at the bottom of the river, so I'm not sure you'd be in much better shape...

3. Sauce unregistered

This Ad is obviously not an official Ad. Best regards and prayers to those who's brains are not fully developed yet.

10. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Sauce... THANK YOU. +1,000,000,000,000

75. Rayvelynn

Posts: 124; Member since: Jul 05, 2012

lol nice one

4. SuperAndroidEvo

Posts: 4888; Member since: Apr 15, 2011

Gosh why are the majority of Apple customers SO STUPID? If it doesn't have the certification then guess what... it isn't waterproof. That would be a HUGE selling point. Apple would make it VERY clear if the iPhone was waterproof. Also how can a software update make your phone all of a sudden waterproof? lol

23. quakan

Posts: 1419; Member since: Mar 02, 2011

The majority of Apple users aren't that stupid, but you'll say anything to give yourself some sense that you made a good purchase with your phone and platform. From now on you should say, "Your phone sucks because I didn't buy it".


Posts: 4851; Member since: Apr 13, 2012

O yes they are! Majority of them are! The ones like us that we goto websites and forums are aware! Or else 85% are. Cause the world we live in has 70% that are unsmart and unaware! They go with the flow, and follows the leader! "Cults"™

* Some comments have been hidden, because they don't meet the discussions rules.

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless