Best Buy cuts the BlackBerry Z10 for AT&T to $0 on contract

We are not sure if this is a limited time offer or if the big box retailer is feverishly trying to free up space in the storage area for some new product, but if you are an AT&T customer and are eligible, a brand new BlackBerry Z10 for the big bold price of “zero.” The Z10 for Verizon is still listed at the recently reduced price of $49 and T-Mobile’s is still $199 (sold under the old rate structure with contract).

It is no secret that BlackBerry’s new OS 10 devices have not been selling up to expectations. Just last week prices for the Z10 for AT&T and Verizon were lowered to $49. BlackBerry said such price changes are part of the normal lifecycle of a mobile device, and further said that it is common to help get inventory off the shelves to make room for future products. Since the Z10 has only been available in the US since March, going from $199 to $0 does not look like a life cycle to us.

One thing is certain, prices do not typically decrease in the face of high demand. It is far too early to be clearing space for the BlackBerry A10, said to arrive in November. Given how underwhelming the rumored specs and features are for the A10, it is perfectly natural to wonder if anything can be done to reverse the trends facing BlackBerry.

The Z10 is not a terrible device either, in the face of struggling sales, lower pricing becomes harder to ignore and can certainly stimulate sales activity. "Free" is a great for a lot of products, and the BlackBerry Z10 is a great catch at that price for sure.

source: Best Buy



15. GeekMovement unregistered

i'd try it out if Sprint was nice to carry them for their customers.

10. apiskula

Posts: 578; Member since: Jan 25, 2013

Haha BlackBerry us a complete failure. I love this news. Your time is up

8. mas11

Posts: 1034; Member since: Mar 30, 2012

Finally a fair price

6. tigermcm

Posts: 861; Member since: Sep 02, 2009

wtf does that REALLY say $700 for unactivated?

4. cncrim

Posts: 1590; Member since: Aug 15, 2011

I have a feeling it is bad news for Blackberry. Can it share the same faith as HTC First?

3. rodneyej1

Posts: 3576; Member since: Jul 06, 2013

I'm a Windowsphone fanboi, but I hope BB does well... We need more differentiation, competition, and choice... Some people want something that's different, not popular.

7. aditya.k

Posts: 496; Member since: Mar 10, 2013

You didn't even spell fanboy correctly. You are a BB fanboy. :P

9. mas11

Posts: 1034; Member since: Mar 30, 2012

I like competition as much as any good consumer, but BB is way past it's time. WP is actually a modern OS that deserves a lot more market share than it has

14. DerryAhmad

Posts: 296; Member since: May 05, 2012

Couldn't agree more. BB10 is really a good OS. Their pricing is terrible though. I really hope BB is working really hard in narrowing down the app gap and offer more affordable BB10 devices.

2. VLaRueC

Posts: 189; Member since: Dec 18, 2012

Been free at Costco for over two weeks but BestBuy gets attention when they finally catch up? I take it that no one at phonearena shops at Costco...

5. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

The news is more relevant related to the size and type of the distribution channel. Costco's model is high-volume of bulk goods sold to a paying membership which is not representative of a single consumer devices even though they sell them. Not saying it's better or worse. Best Buy also has better than double the number of retail locations. Aside from that, when we peruse the various news sources, Costco is not making headlines when it comes to sales of consumer electronics. In fact, the most recent news about Costco is related to a lawsuit over use of a product in an advertisement that the warehouse chain doesn't even sell.

11. VLaRueC

Posts: 189; Member since: Dec 18, 2012

Size of the distribution channel? Is PhoneArena assuming that BestBuy bought the most Blackberry Z10's to sell? Ultimately, I'm curious how the brains at phonearena pick and choose the news articles from around the web to repost. Not that I'm critical, I'm just trying to remain fair and unbiased.

12. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

To put it plainly, when you mention Costco (or Sam's Club) the first thing people think about are gallon jugs of mustard or pallet-sized boxes of ramen noodles. When you mention Best Buy, people think of consumer electronics. Moreover, a significant number, if not all, of the Costco operations are kiosks operated by a company called Wireless Advocates (who also operate under contract with Staples). Given the Costco requires you to pay for the "privilege" to walk in the door, nothing inside the warehouse is free.

13. Maxwell.R

Posts: 218; Member since: Sep 20, 2012

To further the point, you mentioned this when we wrote up about Best Buy the last time. We sourced that article from the Wall Street Journal, not a fly-by-night source of information by any measure. We kept tabs on what Best Buy was doing from that point because it was a significant move given the exposure already afforded it.

16. Numz

Posts: 34; Member since: Oct 31, 2009

Maxwell.R thanks for replying to messages posted here. I always appreciate the fact that PhoneArena staff reply to comments about an article.

1. aditya.k

Posts: 496; Member since: Mar 10, 2013


Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless