Apple HomePod grabs 6% of the active user base for smart speakers in the U.S.

Apple HomePod grabs 6% of the active user base for smart speakers in the U.S.
Apple's HomePod amassed a 6% share of active smart speaker users in the U.S. at the end of June, according to data released by Consumer Intelligence Research Partners (CIRP). That trails the 70% share of the active U.S. installed base for the device that is held by category creator Amazon. The latter's Echo smart speaker line launched in the U.S. on April 8th, 2015, and introduced virtual personal assistant Alexa.

At the end of the second quarter, Google Home smart speakers had a 24% share of the active installed base for smart speakers in the U.S. The latest data also reveals that 34% of Echo users and 31% of those with an Echo Home have more than one unit. 10% of Echo users have three or more units installed. The data was compiled from 500 HomePod, Echo and Home users who owned the devices as of June 30th.

Apple's HomePod sales have been negatively impacted by Siri's inability to perform as well as Alexa and Google Assistant. At $349.99, the device is also priced well above low-end Echo and Home models. Instead of launching during last year's holiday shopping season as originally planned, Apple was forced to delay the HomePod's release until February 9th. That prevented Apple from generating sales and momentum last year.


Other firms have released smart speakers including the Cortana powered Microsoft Invoke. Samsung is expected to unveil a Bixby driven smart speaker called the Magbee a week from today (August 9th), alongside the Galaxy Note 9 and Samsung Galaxy Watch.

source: CIRP

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21 Comments

1. rebretz

Posts: 114; Member since: Dec 26, 2011

Amazon has a giant lead. I wonder if Google will close the gap on Amazon faster than Apple closes the gap on Google? I tend to think Google will just because of their variety of choices. Apple only has one smart speaker and it's really expensive.

10. Tziggy14

Posts: 626; Member since: Sep 02, 2014

It's more likely Google will narrow some gap with Amazon than Apple closing in on them. Google has been investing heavily into Assistant and increasing its availability in different devices just because of Amazon releasing Echo first. Apple will very much take a bit more share of the market but they'll pretty much stay close to where they are now just like in the smartphone market since their speakers are high end only.

18. Phullofphil

Posts: 1829; Member since: Feb 10, 2009

Maybe but that’s a lot better than previous stories about how well there doing. Just like the iPhone X the Apple speaker is doing great especially since it’s just one speaker and it’s expensive. That’s pretty good also since it’s not really suposed to be a smart speaker. That being said. I think I will never get one I don’t like it one bit.

2. midan

Posts: 3112; Member since: Oct 09, 2017

And this is how it starts, people starting to understand how much better audio quality HomePod has compared those rivals so people are upgrading to better one.

3. imlegitcusimthasht

Posts: 306; Member since: Jan 30, 2017

rather buy a legit home BT entertainment system rather than a home pod

4. mrochester

Posts: 1036; Member since: Aug 17, 2014

People tend to start with low end product (Android phone, Amazon/Google speaker) then gradually upgrade to the better Apple products.

6. JCASS889

Posts: 606; Member since: May 18, 2018

What the hell are you talking about

15. cmdacos

Posts: 4319; Member since: Nov 01, 2016

RDF is thick here. There are premium devices and experiences on both sides of the fence and at that point it's only subjective.

9. midan

Posts: 3112; Member since: Oct 09, 2017

True and already showing in this CIRP numbers, both Amazon and google lost users for HomePod.

13. imlegitcusimthasht

Posts: 306; Member since: Jan 30, 2017

funny you say that because the Home Max Sounds just as great as the Home Pod, but is a better product considering it actually has bt and more. Lmao. And lots of people who goes from iOS to Android, don't go back. Hahaha. even tech reviewers like Mr. Mobile

14. RebelwithoutaClue unregistered

Nonsense. If people would tend to do this, Apple's market share would grow. Of course, Apple is taking some market share in smart speakers, some people just prefer to go all in when it comes to Apple. And the home pod as a speaker is a nice device. But as a smart speaker, it seriously lags behind the other two.

21. midan

Posts: 3112; Member since: Oct 09, 2017

Luckily you can always improve software part, it's a lot harder to make crap speaker sound better :D

22. RebelwithoutaClue unregistered

Haha true, a software update won't do there haha

5. cmdacos

Posts: 4319; Member since: Nov 01, 2016

Many tests show that Homepod isn't significantly better.

7. izim1

Posts: 1607; Member since: Feb 04, 2013

Lmao. The $199 sonos with alexa blows the homepod right out of the stratosphere. Where are you getting your info from? Is it the same place your poo comes out of?

8. midan

Posts: 3112; Member since: Oct 09, 2017

Where you see sonos in this article? If i do search for "sonos" word your comment is only where sonos word is.

11. RebelwithoutaClue unregistered

Audio quality isn't enough, especially when the bigger Google home has very good audio as well. Especially when it comes to bass where the homepod is lacking a bit. Not to mention all the third party speakers that work well with Google and/or Amazon. But you want a smart speaker for the smart part. And this is where Google and Amazon are much much better that Apple

12. mudcat626

Posts: 231; Member since: Jul 13, 2016

Blah, blah, blah. The HomePod is a music speaker that you can command by voice. The HomePod graced the cover of Stereophile magazine with ensuing article. The HomePod was rated very highly for a speaker of it size. The HomePod is intended for folks in the Apple ecosystem. You will never see a Google or Amazon speaker reviewed in a audiophile magazine for its sonic ability.

16. RebelwithoutaClue unregistered

Wow, one magazine, a pretentious one at it. There are plenty of audiophiles that tested the others as well. Here is a nice example of a pretty good tester and audiophile that tested a bunch of them. https://www.youtube.com/watch?v=aM3EgEfhl34

17. cmdacos

Posts: 4319; Member since: Nov 01, 2016

That was a great article. Especially when the outcome was another confirmation that Siri sucks. Sounds great though.

19. sissy246

Posts: 7129; Member since: Mar 04, 2015

Amazon and Google put the HomePod to shame as a smart speaker. As far as sound it sounds very good. I like the JBL 300 link with Google assistant better. We all have different tast in sound though.

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