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Apple to use ITO film on upcoming Apple iPads?

Posted: , posted by Alan F.

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Apple to use ITO film on upcoming Apple iPads?
The rumored Apple iPad mini and subsequent full-sized versions of the device are expected to come to market with ITO film technology on the display. The initials represent indium tin oxide and the film is used as an electromagnetic shield and also lowers radio interference. This is all the handiwork of a Taiwan based firm called Efun Technologies that has had a steady stream of profit growth thanks to the thin, lightweight coating.

ITO coating

ITO coating

Currently, the coating is being applied to Samsung's handsets, but the big rumor is that the company has snagged Cupertino based Apple as a client. The 7.85 inch screen purportedly on the mini version of Apple's tablet is expected to be treated with the coating as will the 9.7 inch screen on the fourth iteration of the Apple iPad and subsequent models.

Meanwhile, as we get closer to next month's expected introduction of the Apple iPad mini, some companies like Radiant Opto-Electronics in Taiwan are feeling the financial pressure from the adjustment in inventory Apple is making in preparation of the launch of the smaller tablet. The firm produces backlight units for the full-sized variant of the iPad. DigiTimes reports industry sources as saying that Apple shipped 29 million tablets in the first half of the year, and ordered 32 million panels. But in Q3, Apple is expected to make adjustments to account for the alleged launch of the Apple iPad mini. And this has hurt companies like Radiant which reported a 15% sequential drop in revenue for July. The company expects revenue to fall 5 to 10% in the current quarter as compared to the prior three month period.

source: AppleInsider, DigiTimes

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posted on 16 Aug 2012, 14:29 1

1. skymitch89 (Posts: 1371; Member since: 05 Nov 2010)

This would just be another thing for Apple to sue Samsung over.

posted on 16 Aug 2012, 14:40 7

3. Lucas777 (Posts: 2137; Member since: 06 Jan 2011)

why the hell would apple sue samsung over this?

this has absolutely nothing to do with samsung except that they also happen to be a client

posted on 16 Aug 2012, 15:20 1

4. Non_Sequitur (Posts: 1111; Member since: 16 Mar 2012)

Well, they sued them over rectangles once...
Just kidding. I agree. xD

posted on 16 Aug 2012, 14:31 8

2. disneydad (Posts: 114; Member since: 26 Mar 2012)

Why doesn't this article mention what the real world benefits of this coating are? Also, if it's currently being used on Samsung handsets why is it a 'big rumor' that it will be used on Apple products? I haven't heard anyone mention the ITO coating on Samsung products.

posted on 16 Aug 2012, 15:59 3

5. captn3x (Posts: 46; Member since: 08 Aug 2011)

Because by using this stuff, Apple will be REVOLUTIONIZING the industry again.....just like when they added cut and paste, notifications, left mouse click....so many examples I can't even count them! "EXTREME SARCASM"

posted on 16 Aug 2012, 17:02 1

7. disneydad (Posts: 114; Member since: 26 Mar 2012)

I agree Captn3x. I am puzzled by Alan F.'s overt Apple fanboyism in this post. There was no attempt to highlight a point but rather a shill for Apple. The only ITO is used for is as a conductor. It's more expensive to produce but it has a benefit of lasting longer as a conductor. I can't see what marketing Apple can do with this except renaming 'iConductor' and claiming that it makes the iPad the preferred tablet choice of the Risen Jesus.
I do have to give Apple props for their marketing. They do that better than anything. They get millions of people to believe that a 3.5" screen with an aging OS is the latest and greatest in tech. Their new tagline could be, "Apple, Making our Products Better.....Very Incrementally"

posted on 16 Aug 2012, 16:26 1

6. kingpet13 (Posts: 139; Member since: 02 Feb 2012)

Less radio interference? So can ifans hold their phone right this time?

posted on 16 Aug 2012, 17:08 1

8. sithman (banned) (Posts: 299; Member since: 21 Apr 2012)

I wonder if PA could ever put up an apple article, without the android users having something negative to say... Probably not.

posted on 16 Aug 2012, 17:28 1

9. PapaSmurf (Posts: 10457; Member since: 14 May 2012)

I wonder is PA could ever put up an Android article without the Apple users having something negative to say... Probably not.

posted on 17 Aug 2012, 09:16

10. captn3x (Posts: 46; Member since: 08 Aug 2011)

I am loyal to no OS. W/android loosing flash support I will be jumping from OS to OS. I just want unbiased reporting. How about a headline that reads "apple follows Samsung lead in using ITO film technology"? It doesn't make apple less great. Samsung didn't invent the technology.

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