Apple shot this amazing video using only iPhones (100 of them!)

Apple shot this amazing video using only iPhones (100 of them!)
Apple has created an amazing video to celebrate 30 years since the introduction of the first Mac, and it shot it entirely on iPhones all in one day (hence the name, ‘1.24.14’), in 15 locations across the globe. 

To achieve that, Apple sent out crews of cinematographers, armed with a 100 iPhones total, with a mission to tell the stories of how Apple devices change the everyday life of people from all places and walks in life.

British film director Jake Scott orchestrated the shooting process, interfacing live via Face Time with all the different cinematography crews. 

The team ended up gathering more than 70 hours of total footage that it adorned with an original soundtrack later on. It was far from over, though. The footage was then handed down to renowned Hollywood editor Angus Wall and his team of 21 editors, working on a tight timeline to piece the story together.

The end result is nothing short of amazing. “There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it — to see what the iPhone is capable of, and then to push it and stretch it,” director Jake Scott said.

Here are all the fun facts about this video:
  • All shot in 1 day
  • Across 15 locations
  • Telling 45 stories
  • Used 100 iPhones to shoot
  • Recorded 70+ hours of footage
  • Employed 15 cinematographers
  • Pieced together by 21 editors
  • Crew used 46 iPads
  • 86 Macs were used in production

You can watch the ‘1.24.14’ video right below. Sadly, the embedded video below will only play on some browsers, and if yours cannot open it, skip below and hit the source link to watch it.

source: Apple



3. alterecho

Posts: 1106; Member since: Feb 23, 2012

"the embedded video below will only play on some" Let me guess... Runs on Safari running on Mac OSX 10.x or greater.

12. adecvat

Posts: 658; Member since: Nov 15, 2013

Working on IE very well

36. Hammerfest

Posts: 384; Member since: May 12, 2012

working fine on Waterfox here!

5. ArtSim98

Posts: 3535; Member since: Dec 21, 2012

Apple tries to be better than it actually is.

14. KingaSpades

Posts: 45; Member since: Nov 04, 2013

I agree. Instead they should strive to be less. And then even less than that. All companies should.

18. darkkjedii

Posts: 31601; Member since: Feb 05, 2011

Lol +1

45. sniperdroid

Posts: 146; Member since: May 23, 2013

Dumbest comment of the year. But then again the year is still young, so lets keep our fingers crossed.

6. sprockkets

Posts: 1612; Member since: Jan 16, 2012

"addional apps and equipment used for some scenes" Cause you won't get some of those angles without them with just a crappy phone device! And that goes for any phone, period!

13. adecvat

Posts: 658; Member since: Nov 15, 2013


22. tasior

Posts: 265; Member since: Nov 04, 2012

LOL. A guy was working on his Mac on his lap, and talking on his iPhone while driving. Moreover he had manual gearbox. It's not stupid at all....

35. cj100570

Posts: 204; Member since: May 12, 2009

37. tumchaaditya

Posts: 71; Member since: May 21, 2012

The butterfly in first scene! There is no way they could have taken a phone so close to it without making it fly off!

38. apple4never

Posts: 1064; Member since: May 08, 2013

yes there is, I've taken pics like that. shot extremely close to a butterfly

44. apple4never

Posts: 1064; Member since: May 08, 2013

39. apple4never

Posts: 1064; Member since: May 08, 2013

wow, cool ad apple!

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