Apple shot this amazing video using only iPhones (100 of them!)
British film director Jake Scott orchestrated the shooting process, interfacing live via Face Time with all the different cinematography crews.
The end result is nothing short of amazing. “There’s a sense of liberation about being able to tell these stories with this device, to explore it and investigate it — to see what the iPhone is capable of, and then to push it and stretch it,” director Jake Scott said.
Here are all the fun facts about this video:
- All shot in 1 day
- Across 15 locations
- Telling 45 stories
- Used 100 iPhones to shoot
- Recorded 70+ hours of footage
- Employed 15 cinematographers
- Pieced together by 21 editors
- Crew used 46 iPads
- 86 Macs were used in production
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