Apple said to be having trouble ramping up iPad Mini production

Apple said to be having trouble ramping up iPad Mini production
It would seem that there aren’t many surprises left on the iPad Mini – we’re expecting invitations to arrive shortly for an October 17th announcement, with sales to commence in early November. We’ve again seen numerous photos of parts and mockups of the Apple’s upcoming seven inch tablet, so in short the price is the major unknown for customers.

Apple, however, may be getting its own less-pleasant set of surprises. Earlier in the month we reported that the yield on the 7.85” screens that will be used in the iPad Mini were lower than expected, and now Barclays Asia is reporting that Pegatron is having problems switching the type of coatings on the touchscreen glass, as well as trouble ramping the assembly process on a tablet with smaller bezels.

While this isn’t expected to delay the announcement of the iPad mini, it could keep supplies constrained over the holiday season – Barclays analayst Kirk Yang expects somewhere around 10 million units to be produced between now and the end of December. Whether that sounds like plenty of units or not nearly enough probably depends on Apple's price strategy with the iPad Mini – if they price it starting at $299 to avoid competing with the iPod Touch then it’s not clear how big the market is when much of the appeal of the midsized tablet market is the introductory pricing on tablets like the Nexus 7 and the Kindle Fire HD.

On the other hand, if Apple were to change their MO and cut into their margins a bit they could get the price down to $249 or even lower, and then sales numbers might indeed be constrained by how many devices they can produce. We should find out one way or another in the next couple of weeks.

source: Barclays via Business Insider

Related phones

iPad mini
  • Display 7.9" 1024 x 768 pixels
  • Camera 5 MP / 1.2 MP front
  • Processor Apple A5, Dual-core, 1000 MHz
  • Storage 64 GB
  • Battery 4440 mAh

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27 Comments

1. CivicSi89

Posts: 349; Member since: Jul 23, 2011

a small ipad..... yay...... i am so excited....

8. kartik4u98

Posts: 511; Member since: May 19, 2012

Beware! Apple may sue mini cooper for using their invented and patented word "mini" !!

11. CivicSi89

Posts: 349; Member since: Jul 23, 2011

i see what you did there.....

15. CX3NT3_713

Posts: 2348; Member since: Apr 18, 2011

Their having trouble, deciding , on calling it ipad mini, or ipod XL,,, lol

23. jshan

Posts: 200; Member since: Dec 25, 2011

Mad jokes .. That's what we call for it !

26. anywherehome

Posts: 971; Member since: Dec 13, 2011

without Siri, not working apps, problems with wifi, purple photos, inferior maps, no an email link open in Opera, use it as an external drive etc..... just an inferior product Apple has so many devices and great fragmentation in contrast to Nexus Android devices with no fragmentation....what a shame, Apple

2. XPERIA-KNIGHT unregistered

If they sell it at 300! or lower THOSE THINGS ARE GOING TO SELL LIKE CRAZY! i kinda dont see that happening knowing how apple is..........like i said before, 350 dollars minimum, i really dont see it being lower than that but thats only because thats how apple always seem to roll :(

3. CivicSi89

Posts: 349; Member since: Jul 23, 2011

true there.

4. kanagadeepan

Posts: 1220; Member since: Jan 24, 2012

Obviously as the production will be relatively slow, they may keep the price a bit more high to avoid shortages by keeping the price cheaper... Further apple product and affordability never comes together, except in this line...

5. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

first apple deliberately holds stock and releases production units slowly to create demand and charge higher...thats hoarding BUT now they are genuinely facing production issues! I don't buy it...This Apple is rotten! Ithink its a move to keep charging premium prices

14. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

I notice u post that on nearly every apple related article u post on. It sure would b nice if u had some concrete evidence of that allegation, and not jus b blowing hot air. If u notice no one really commented on ur post, cuz there's no truth to it. Even the most hardened apple haters acknowledge that apple has a huge following, and always have lines out the doors and tons of pre orders for their products. Point being apple has no reason to do what u r saying they do. They sell out due to high demand and pent up demand for their products. Apple is a popular company, jus cuz u and a lot of android users don't like apple doesn't make them not b popular.

17. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

first off buddy you are posting on my comment :) and unlike others i dont post a commet here to start a trolling session...i personally hate that but when i do post most of the time (if you have ever read any of my other posts than just on Apple which i doubt you read cause you are a fanboy) you will notice that they arent very short cause they are news and evidence backed! As an android guy I am not denying Apple's fan following (iSh33p anyone) but that's the sick part of it. Those people are so loyal to Apple and what makes me sick is that Apple screws its loyal fans over and over again. I actually feel for the apple fans here (iPhone 5 and iOS 6) and buddy what's your problem with my posts? looks like you have been following them keenly. I can post my opinion as long as its not fiction! What i don't get is whay you have to be such a fanboy and bash me? HMMM figures I guess :) And whats that about people queueing up? Its freakin 2012 if you cant manage a few thousand customers and meet their demands or make life easy for them yoou are either an inefficient organization or you aare just too much of a prude to respect your customers! I hate to break it to you but iPhone 5 started out great due to hype but the sales are slower than ever before or else PA would have been full of articles relating to the sales figures of Apple. "Change is the only Constant, Apple's time has come to pass...the sooner you embrace the truth, the sooner you shall be set free!"

18. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

B set free? Dude they're phones lol get a grip, no I'm not a fanboy I own android decides too. Ur just a typical apple basher. IT'S A PHONE DUDE A PHONE. CALMNESS YOUNG JEDII...

21. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

I know its a phone...dont get me wrong you can tell a lot about a person by what he keeps close. And My Young Darkkjedi (with a double k :) see what i did there) you are so worked up by my last comment that you're actually making spelling errors :) Its devices not decides :) I m not an apple basher but who says we cant have a little fun :) The set free thing that just sounds cool....i like signing off with something...different:) and dont be so worked up mate...avoid the spelling errors just to type back to me...I mean I have all the time for my fans :)

22. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Calmness

27. PhenomFaz

Posts: 1236; Member since: Sep 26, 2012

Inner Peace :) Darkkjedi you should try it

20. XPERIA-KNIGHT unregistered

well lets hope they go with common sense rather than pride this time around...... although its highly unlikely

6. almostdone

Posts: 425; Member since: Sep 25, 2012

Without Samsung supplying the components Apple is nothing...

7. thegreatone99

Posts: 12; Member since: Sep 21, 2012

i agree

10. CreeDiddy

Posts: 2125; Member since: Nov 04, 2011

Of course and without the iPhone, Samsung is nothing. What is your point? Samsung should have been better than the original iPhone even before its release. Right?!?! It's called excellent engineering and design from Apple. Samsung manufacturer's its own parts, so why did it take to the SII and SIII to catch up to the iPhone. Hmmmm I wonder why....Design time took awhile to get up to speed? There is a difference between designed and manufactured. It takes a good design team to make a product. You go to the supplier to manufacturer your product. The iPhone is not dependent on Samsung parts moving forward from their processor, screen, and flash. I believe they only supply the A6 and NAND Flash. Even they are looking for Toshiba to supply their NAND Flash. So are you saying that Samsung designed their A6 or manufactured their A6? Can we get this straightened out please?

13. Friendlysky

Posts: 54; Member since: Jul 04, 2012

If Apple so goods why don't they build every piece on there own? why would apple goes oversea for the parts and build in China??????????????????? Cheap Labor and rip off American consumer ???????

16. Peter98

Posts: 119; Member since: Aug 01, 2012

Come on! You think a tech company can did everything they want to? Samsung is the Korean biggest company. Everything in Korea depends on it and the goverment subsidy them.

24. jshan

Posts: 200; Member since: Dec 25, 2011

What a joke !! Why they should make all things that included in iPhone ? It's not necessary !!

25. jshan

Posts: 200; Member since: Dec 25, 2011

What a joke !! Why they should make all things that included in iPhone ? It's not necessary !!

19. darkkjedii

Posts: 30833; Member since: Feb 05, 2011

Really

9. jibraihimi

Posts: 800; Member since: Nov 29, 2011

Once again oversized iPod touch......... Instead of callingg it ipad mini they should call it iPod touch s+, then it will attract lots of iPod lovers............

12. Friendlysky

Posts: 54; Member since: Jul 04, 2012

China is onstrike where is apple will be build next ? US need jobs why not here Cook. You said will be more job for American and we as American are appraiser Apple too high why not here????? Cook

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