Apple plans on selling lower priced models with iPhone X features in 2018?

Apple plans on selling lower priced models with iPhone X features in 2018?
According to a report published in China today, Apple will be using some of the technology found in this year's Apple iPhone X on next year's models that are rumored to have code names of Lisbon and Hangzhou. The report says that Apple is concerned about its market share in China, and believes that by offering many iPhone X features in a lower priced phone, it can help it recapture market share in the country.

Another website in Japan, Macotakara, expects the lower-end model would get a 10,000 yen ($90 USD) hair cut from this year's pricing. Next year's phones are all expected to include an OLED display, and the TrueDepth Camera. Face ID will also replace Touch ID on all 2018 Phone models next year.

With Apple facing stiff competition in China against domestic manufacturers like Huawei and Oppo, the iPhone still managed to add 4.3 percentage points to it's market share in the country during the three months ended in August. Apple's 17.7% slice of the pie badly lags behind Huawei's leading 31% share of the smartphone market in China during the same time period. The country remains the largest smartphone market in the world, but the $999 USD starting price for the 64GB iPhone X is sure to deter many Chinese consumers from buying the handset.

source: EconomicDaily (translated), Macotakara (translated) via AppleInsider

Related phones

iPhone X
  • Display 5.8" 1125 x 2436 pixels
  • Camera 12 MP / 7 MP front
  • Processor Apple A11 Bionic, Hexa-core, 2390 MHz
  • Storage 256 GB
  • Battery 2716 mAh(21h 3G talk time)



1. Nopers unregistered

Big discount.

3. sgodsell

Posts: 7605; Member since: Mar 16, 2013

It just goes to show you how much profit Apple actually makes. Why can Apple do that in North America? I am sure a lot of people would love to pay $90 less for an iPhone X.

16. sgodsell

Posts: 7605; Member since: Mar 16, 2013

Wait a minute. Doesn't Apple automatically cut the price of its flagship devices every year. So selling lower priced models with iPhone X features in 2018, could really mean the internals of the existing iPhone X with the A11 in 2018 with maybe a little different casing.

2. pecapello

Posts: 108; Member since: Feb 19, 2015

wow for that price i'll get 12 !

8. cncrim

Posts: 1590; Member since: Aug 15, 2011

What? He said $90 less not $90 for iphone X

10. worldpeace

Posts: 3135; Member since: Apr 15, 2016

Reading is hard for some people :-/

4. Xilam unregistered

All I want is an iOS device with bezeless design in a iPhone 5/SE chassis. I don’t even need the specs - my iPhone 5s was an awesome device. I hate that I sold it.

6. Wiencon

Posts: 2278; Member since: Aug 06, 2014

Why don't you get SE then? I know it's far from being bezel-less but at that size it doesn't bother me really adn I couldn't be happier with mine

7. Xilam unregistered

I sold it and was gonna get 7 because I wanted Apple Pay, but never got financially able to get another iPhone. So now I’m on android (again). Until I’m up for an upgrade - will probably get SE. I loved that design.

12. Dr.Phil

Posts: 2508; Member since: Feb 14, 2011

The SE has Apple Pay so I’m not sure why you wanted the 7 specifically then?

19. Xilam unregistered

Shoot, I meant 6s. The SE wasn’t heard of at that time.

5. Guaire

Posts: 897; Member since: Oct 15, 2014

64GB iPhone X costs 1266USD (8388RMB) not 999 on Apple Store China. Next year probably there will be even more expensive iPhones.

9. cncrim

Posts: 1590; Member since: Aug 15, 2011

Price is subjective, if people are not willing to open pocket crazy like last few yesrs, every OEM will have to aware of it then the phone will get cheaper. Addition to that, more innovation need to happen to win over your dollar.

11. worldpeace

Posts: 3135; Member since: Apr 15, 2016

"lower-end model would get a 10,000 yen ($90 USD) hair cut from this year's pricing" "Lower-end" is should refer to the cheapest iPhone model next year (iPhone8s? iPhone9?) and it will be around $700 (like always) For slightly cheaper iPhoneX you should call it "lower model", or "Lower iPhoneX model", or whatever you want to call it, but don't use "end"

13. Nobias23

Posts: 64; Member since: Jul 17, 2017

Don’t judge the X yet it hasn’t released yet.

17. cmdacos

Posts: 4371; Member since: Nov 01, 2016

It has a screen impeding unibrow. Judgement comes very easy before release when you have atrocious design and function.

18. kanagadeepan

Posts: 1284; Member since: Jan 24, 2012

So, no need to sell two kidneys then. Just one and a half is enough? /S

20. surethom1

Posts: 31; Member since: May 01, 2009

All models should have under glass touch ID as well as Face ID. Its way easier to check your phone when it is flat on the desk to use tough ID under glass.

21. joey18

Posts: 690; Member since: Jul 20, 2010

Is over priced

22. hassanhalik

Posts: 5; Member since: Oct 22, 2017

New original Apple iPhone 8 and 8 plus cost 600USD. come with 1year warranty, New Samsung note 8 cost 650usd iPhone 7 and 7 plus cost 550USD, serious buyer should contact us Whatsapp CHAT or Call : +19842085304 or 0019842085304

Latest Stories

This copy is for your personal, non-commercial use only. You can order presentation-ready copies for distribution to your colleagues, clients or customers at or use the Reprints & Permissions tool that appears at the bottom of each web page. Visit for samples and additional information.
FCC OKs Cingular's purchase of AT&T Wireless