Apple is raking in the dough from Google search on iOS
posted by Alan F. / Feb 11, 2013, 11:24 AM
around 5% a year. Even so, that still works out to about $1 billion that Google will pay Apple this year. While that sounds like a lot of money, which it is, keep in mind that Apple made $13.1 billion in profits last quarter.
source: MorganStanley via BusinessInsider
Posts: 8; Member since: Jul 30, 2012
HOLY ISH that is a lot of money from such a simple thing!
posted on Feb 11, 2013, 11:27 AM 4
Innovative and creative with revenue ideas.
posted on Feb 11, 2013, 12:16 PM 4
True. This is the lesson Apple has learned... treat your customers as primitives who need security and uniformity, your allies and partners as deserving of crippling burdens, and your enemies as deserving insane brutality. Some people apparently feel more secure when they are slapped around and told what to do. Among so many other things, Apple is also good at telling their customers exactly how things are gonna be, and in just the right ways. That, and the simple iOS platform works very well in its simplicity.
posted on Feb 11, 2013, 2:34 PM 1
From a certain set of perspectives, I suppose it is possible to consider saddling people with greivous required burdens, or the oppressive economics of the social engineering of normalcy, or even the arrogant denial of independent intellectual legitimacy, to be "innovative" and "creative." These are often mentioned in the same breath with another lovely term of endearment... "progressive." These are indeed "innovative" and "creative" strategies for those who seek to stifle the innovation and creativity of anyone and everyone else.
posted on Feb 11, 2013, 3:09 PM 0
Posts: 10457; Member since: May 14, 2012
$1 billion per year. Wow. Idk how Apple convinced Google to go with this deal, but they're sure as hell bringing in $250 million each quarter.
posted on Feb 11, 2013, 11:28 AM 0
Posts: 3722; Member since: Aug 16, 2011
It makes sense for Google to agree to this deal. The iPhone still maintains a huge market-share, and most of these people use search-engines. Add the fact that many iPhone users either don't care, or aren't tech-savvy enough to change their default search-engine, it's a safe bet for Google to do this rather than risk millions of people constantly using MSN or Yahoo or something else.
posted on Feb 11, 2013, 11:32 AM 3
Posts: 494; Member since: Sep 21, 2012
Let's see...GOOG took in over $50 billion last year. The cost to acquire this revenue was only $20 billion. If the Apple arrangement has the same margin (a weak assumption, admittedly) then Google's doing fine, thank you. But once upon a time Google was said to earn $9/year for each Android device. iPhones (apparently) dominate mobile web usage so you expect it to do contribute in greater proportion, which would be offset by the fewer number of iOS ad-subsidized apps. Regardless, a one-time payment in exchange for a decent revenue stream seems like a good deal to me.
posted on Feb 11, 2013, 2:43 PM 2
Posts: 34; Member since: Dec 27, 2012
Shouldn't it be the opposite? Apple paying Google for using its search engine.
posted on Feb 11, 2013, 5:02 PM 2
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