Apple iPad still dominating tablet traffic, but Kindle Fire and Nexus show gains

Apple iPad still dominating tablet traffic, but Kindle Fire and Nexus show gains
This year has been seen as something of the "year of the tablet", and while we've seen the market share for Apple's iPad drop continuously, somehow the web traffic stats aren't changing that much. Apple's iPad is still dominating the web traffic stats on tablets, but Amazon's Kindle Fire, and Google's new Nexus devices are showing gains.

Chitika Insights looked at a sample of tens of millions of tablet impressions from the Chitika Ad network across the U.S. and Canada, and found that Apple's iPad is still the standard bearer with 87% of the web traffic share on tablets, which is down from 88% last month. The Amazon Kindle Fire tablet family had a 4.25% share of tablet traffic during the study period, which was a 20% increase from November. And, Google’s Nexus 7 and Nexus 10 tablets combined for 1.06% of tablet traffic, which is a 15% increase from November. 

Given that the last numbers from IDC showed that Apple's market share is just over 50% for tablets, it's hard to imagine how Chitika's numbers are still showing such a big difference between the iPad and all other tablets. It makes us a bit curious about the methodology that the company is using to get these numbers. 

source: Chitika

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30 Comments

1. datsyuk

Posts: 180; Member since: Jan 11, 2012

Nexus tablets making alllll kindzzz of gainzzzzzzz all kindzzzz

3. HouTexan

Posts: 461; Member since: Jan 08, 2012

lmaooo +1 for Hodge Twins reference

5. datsyuk

Posts: 180; Member since: Jan 11, 2012

Hahahaha!!!

26. noim1

Posts: 297; Member since: May 15, 2012

Nexus Tabs has been released for only a short time (& a lot of countries dont even have it YET) , give it another Year & then we will see !!!

2. ultimatebatman

Posts: 52; Member since: Dec 04, 2012

I still think this sounds absurd. People aren't not going on the web on other tablets; they just aren't viewing mobile versions of websites while on those devices.

7. Droiddoes unregistered

This by god THIS. No one uses the mobile version (except iNovelty users) because on android phones and tablets it is so much easier and more functional to use the full desktop version. Misleading article.

9. darkkjedii

Posts: 30880; Member since: Feb 05, 2011

Stop the excuses. Give credit where its due. Apple isnt the top dog, but they're still one of the top dogs

12. Droiddoes unregistered

Uh it's not an "excuse". It's pointing out a glaring flaw in the way that data is aquired. Duh?

18. sithvenger

Posts: 371; Member since: Aug 25, 2012

Excuses

19. joey_sfb

Posts: 6794; Member since: Mar 29, 2012

Actually, my android browser report to site that its a mac safari. What irony!

25. MichaelHeller

Posts: 2734; Member since: May 26, 2011

It's not an excuse. As I said in the article, the numbers don't make sense. Apple only has 50% of the tablet market, so unless most of Android tablet users NEVER use their browsers, the numbers here cannot reflect reality.

24. MichaelHeller

Posts: 2734; Member since: May 26, 2011

I have been thinking about this since writing this article. Given that Apple only has 50% of the tablet market, there had to be a reason why the numbers were getting skewed so high. I could definitely believe that iPad users tend to use Safari more than apps (possibly because Android users tend to be more tech savvy). Have you seen any actual studies about this? I want to write the article, but it works better to have something to back it up, rather than just theory.

6. sbr999

Posts: 79; Member since: Jun 05, 2012

The ipad has that much market share because android tablet users request desktop site versions. I never use mobile site when on my tablet.

8. lolioslol

Posts: 182; Member since: Dec 10, 2012

Jesus does this guy own stock in apple or something? Seems to me he reports on the smallest most insignificant piece of apple related news.

21. MichaelHeller

Posts: 2734; Member since: May 26, 2011

Actually, it's just my job to report on mobile stories. And if you read the whole post, you might have noticed that I don't fully believe the numbers given

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

user agents can be changed - this analysis is flawed....reminds me of APPLE products...

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

btw, who really cares?

13. darac

Posts: 2156; Member since: Oct 17, 2011

PA, WHY MY COMMENT GOT DELETED?? I ASKED: DOES IPAD SAFARI HAVE A DESKTOP MODE

23. MichaelHeller

Posts: 2734; Member since: May 26, 2011

We can't delete comments, only hide them, so there may have been an issue when you tried to post it. As per your question, Safari defaults to the desktop mode for a given website, unless it has a specific iPad version, but, there's no option to force a mobile or desktop version of a site in Safari.

14. Tsepz_GP

Posts: 1154; Member since: Apr 12, 2012

Loving my iPad4 :D I can see why people are snapping these up over Android tablets, although the droid tablets are far more functional, the iPad has a s**te load more apps and vastly more mature UI, although I have yet to use a Nexus 10, maybe I will give that a try just to see where Android is at on tablets now. At this point though? Android is the best on smartphones while iOS is the best in tablets, it's great to have a combo of both, gives one a great perspective.

17. lolioslol

Posts: 182; Member since: Dec 10, 2012

Enjoy your 10" app launcher

16. rusticguy

Posts: 2828; Member since: Aug 11, 2012

However as per CISCO Android leads Apple on data usage (Ref figure 13 on following link): -- 29% higher in terms of MB/Month/Device. http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html

22. JunitoNH

Posts: 1946; Member since: Feb 15, 2012

If it were the other way around, you would be doing a dance and talking all kind of smack.

27. CRICKETownz

Posts: 980; Member since: Oct 24, 2009

Android logic = if its not praising Android...it's a conspiracy perpetrated by the "man" (Apple). Smh...sad but true, anyway bring on more concrete info about GSIV

* Some comments have been hidden, because they don't meet the discussions rules.

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