The European Union has its strict standards in place that every phone has to use a good old microUSB for charging and transfer now. Apple unveiled a new dock connector called Lightning yesterday, but it is a far cry from microUSB, despite being much smaller than the 30-pin one it was using until now.
The all-digital reversible connector calls for an adapter to hook up older accessories with the 30-pin one, and the adapter will be on sale in October for $29. You can also get a spare Lightning to USB cable for plugging into your computer, for $19, the traditional pricing, or splurge $39 on a Lightning to 30-pin Adapter with cable.
Now Apple appeared with a fourth one, which it seems will be available in Europe, in order to circumvent the microUSB requirement. It is, you guessed it, a Lightning to microUSB adapter, and will set you back EUR 19 when it hits stores in a few days from now. Have a look at the Lightning adapter family in the slideshow below.