Here's how to watch Apple's first Music Awards winner show live


After issuing a plethora of new hardware this year, starting from new iPads and finishing with the AirPods Pro, Apple is reserving a stage today entirely for its new adventures in content and media. Multimedia.

It took on cable and Netflix with the upcoming Apple TV channels and TV+ subscription streamer. Game streaming and distribution platforms like Steam or Google's upcoming Stadia will face the casual but formidable Arcade undertaking. News aggregators and standalone publishers now have another potentially huge platform to consider - News+.

In one fell swoop, Apple wiggled its way right smack in the center of the news and entertainment industry, moving swiftly from a hardware to a content creation focal point. None of these newfangled Apple services can take on the established players on its own just yet, but Apple is catching up quickly.

It just announced... its Music Awards today, "a celebration of the best and boldest musicians of 2019 and the enormous impact they have had on global culture this year." According to Oliver Schusser, Apple’s vice president of Apple Music and International Content:


Who won? Well, Billie Eilish is Artist of the Year, of course, and the "WHEN WE FALL ASLEEP, WHERE DO WE GO?" is Apple Music’s Album of the Year with over a billion streams. Billie, together with her brother Finneas, also got the Songwriter of the Year award from Apple.

Lizzo is a Breakthrough Artist of the Year, while for Song of the Year Apple pegged the "Old Town Road" hit by Lil Nas X that became the most streamed song on Apple Music. The physical award itself? We are glad you asked about this raging minimalism, here it is:



In addition, Apple will be streaming live its signature Music Awards event with a "bespoke performance from Billie Eilish at the Steve Jobs Theater at Apple Park." We can't wait to see the spectacle that Apple has made out of its first award show, and you can tune in on December 4 at at 6:30 p.m. Pacific | 3:30pm Eastern for the staged festivities.

Watch the first Apple Music Award show live stream here on December 4 at 3:30 ET



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6 Comments

1. libra89

Posts: 2316; Member since: Apr 15, 2016

Why is all I can say? I read the article but still, this seems like a waste of resources.

4. midan

Posts: 3121; Member since: Oct 09, 2017

To get name for the Apple music? just like they try to get awards for their Apple TV plus shows and movies.

2. VariableCheapskate

Posts: 198; Member since: May 29, 2019

More like the top five pop schlock and nothing else.

3. libra89

Posts: 2316; Member since: Apr 15, 2016

Yep, this is not true music awards at all...

5. shiv179

Posts: 192; Member since: Aug 08, 2012

Meh!!

7. TBomb

Posts: 1663; Member since: Dec 28, 2012

Was it treated as an award show where its public figures announcing milestones of artists or more like their product announcements where its CEO and praise user-base numbers?

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