Apple: 54% of active devices now run iOS 10

Apple has officially announced through its dev support website that the iOS 10 adoption rate has reached 54% of active devices.

This number is based on the total number of iPhone, iPad, and iPod touch devices which visited the Apple App Store on October 7. 38% of devices run iOS 8 while the remaining 8% of active devices run iOS 7 or earlier. 

Although 54% is a very good adoption rate, it turns out that Apple’s latest mobile operating system isn’t winning user hearts as fast as its predecessor. In just four days following the launch of iOS 9 back last year, more than half of iOS devices had it up and running. 

Continuing the tradition of incremental updates, iOS 10 brings several improvements to the table, although critics argue that none are big enough. In some ways, the most important update introduced with iOS 10 has opened up Siri and Messages to third-party services. Aside this, Apple also updated a range of default apps such as Apple Music, News, Maps, Messages, Siri, and Photos. For a much closer look at what Apple’s latest mobile OS brings to the table, make sure to head on over to our full iOS 10 review

Interestingly, Apple Insider notes that this percentage is considerably lower than what third-party market research firms had estimated. Both Mixpanel and AppLovin claimed that that iOS 10 adoption had reached 55% at the end of September. A few days ago, Mixpanel estimated that the iOS 10 adoption rate stands somewhere around 67.5% percent. Obviously enough, these numbers were way off. 

We’re highlighting this discrepancy between official and estimated numbers so as to highlight the fact that we should always draw a line between what’s official and what is rumored or estimated by third parties. 

If you’ve been holding back on updating your device to iOS 10, why not drop us a line in the comment section below and let us know what have been your reasons for sticking with iOS 9?

source: Apple via Apple Insider

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23 Comments

1. ibend

Posts: 6747; Member since: Sep 30, 2014

fragmentation...

3. kiko007

Posts: 7493; Member since: Feb 17, 2016

Your psyche?

5. VZWuser76

Posts: 4974; Member since: Mar 04, 2010

To be fair, almost a month and just a tick over half on the latest version is pretty low for iOS. Usually they're up in the 80s or 90s by now.

12. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Typical statement from ibend, bending the facts as usual... Fragmentation, Ha! Meanwhile, Marshmallow which was released about an year or so ago is rocking on nearly 20%... Aye, 20 PERCENT of Android Smartphones... Even Windows 10 Mobile is on 25% of Windows Smartphones... I must say that Apple is doing a fine job...! G'Day!

17. iC-118

Posts: 260; Member since: Sep 29, 2016

Android M and iOS 9 for the most part look identical. By that I mean both have home screens that support app icons and they also support widgets in their own ways. Both OSes also haven’t changed (visually) much this time around. Yes, there are some small tweaks in each (like the new font in iOS 9), but for the most part Android M retains the look and feel of Android L and iOS 9 retains the look and feel of iOS 8 and iOS 7. Typical blind Apple fanboy. Kitkat, Lollipop and Marshmallow are the same. Unlike every ios updates , Apple adds and steals features from Android.

19. Leo_MC

Posts: 7191; Member since: Dec 02, 2011

How about security patches, those too are the same?

20. kryme

Posts: 468; Member since: Oct 24, 2013

20% of android is more than 54% of iPhone just saying

23. michaelny2001

Posts: 326; Member since: Aug 01, 2012

not a fair comparison. Apple is a closed ecosystem. When marshmallow was released Samsung took it, added its own crap and released it. LG took it, added its own crap too, and then released it. Part 2: ATT took the samsung with its crap, added its own and then released it for the masses. Apple, just releases it, and everybody can use it. Much faster, but again locked ecosystem. It depends what you want. If you want freedom to all kinds of things, then android is the way. If you're not very techie, apple is the way to go. Simple, clean, to the point. Only fair comparison is Nexus, now Pixel. they all getting it at the same time unless they're older models, same as Apple. And i am sure Mihai can confirm.

2. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

One of the reasons why I like iOS. Freakin' Google and OEMs need to do something about updates.

8. Finalflash

Posts: 4063; Member since: Jul 23, 2013

Eh not really, the main effects of most upgrades are already implemented through the Android support library apis and system apps get updated from the Play Store. Most Android users have 75% of the update, that iOS users get once a year, almost instantly throughout the year. It would be nice if they delivered the remaining quarter in a timely fashion though.

11. vincelongman

Posts: 5677; Member since: Feb 10, 2013

Also devs can easily build several versions of their app targeting different API levels e.g. on mine, not including system apps 37% - Nougat 37% - Marshmallow 20% - Lollipop Most of the Lollipop/older apps are those Pro licenses for paid apps, which the devs dont update since they update the actually app instead

13. GreenMan

Posts: 2697; Member since: Nov 09, 2015

Yes, they've to do something about updates... And also about... LAG! Google, Get rid of that Desktop Computers esque Virtual Machine, already... It's GARBAGE... Or just somehow give animations a first priority by assigning a separate thread with highest priority... Funny that fluidness comes at a premium with Android... Even Huawei 5X with an Octa Core Snapdragon 616 lags too much for my taste...! DEATH TO LAG... LONG LIVE THE WINDOWS MOBILE...! G'Day!

14. NoToFanboys

Posts: 3231; Member since: Oct 03, 2015

Lag isn't a big issue anymore, also app launch lag is mainly due to storage speed, iPhones now have NVMe, which is MUCH MUCH MUCH faster compared to other phone's storage.

18. iC-118

Posts: 260; Member since: Sep 29, 2016

Snapdragon 616 is a midrange crap chip. Only highend chip is OK too run Android.

4. Diezparda

Posts: 941; Member since: Oct 23, 2013

Cuz it's annoying, my device keep requesting to update the system even while i'm in middle of clashroyale battle. Happened too many times with each 9.x.x update, an unsignificant update yet annoys me.

6. Plasticsh1t

Posts: 3097; Member since: Sep 01, 2014

It's a shame nougat nowhere to be seen.

7. Ticklemyfancy

Posts: 214; Member since: Oct 09, 2016

Funny ! GSMA says it's 66%

9. truthwins unregistered

54% consists of apple iphone 6,6s,,6plus,6splus,7and 7plus and other 46% are unfortunately purposely crippled by apple to force their users to buy another succesor apple product.

15. legiloca

Posts: 1676; Member since: Nov 11, 2014

You forgot 5 and 5s

16. yyzamin

Posts: 382; Member since: Aug 26, 2015

In all fairness the 5s (a 3 year old device) is performing better on iOS10.

10. refillable

Posts: 1071; Member since: Mar 10, 2014

I, self proclaim that only my products are good.

21. iCloud

Posts: 124; Member since: May 15, 2014

Apple forces updates. Only way to ignore is kee pressing update later time every day. Forced my ipad 3 and couldn't handle the new os and started lagging. I was forced to sell because I was forced to update haha. All they care is to say we have over whatever percentage on new ios, why not tell the truth you forced people that's why the high percentage.

22. Rangerboy505

Posts: 22; Member since: Sep 09, 2016

I don't like how they got rid of the option to swipe to unlock, that's my only hold back.

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