End of an era: Android's dessert names are no more with Android 10


Desserts have been an important part of Android’s branding for the past decade but all good things must come to an end. Today Google has announced that, starting with the next version, Android will be adopting a revamped branding strategy.

RIP Android Q, long live Android 10!


Over the past decade, there have been a total of 14 dessert-theme Android releases. These are Android 1.5 Cupcake, Android 1.6 Donut, Android 2.0-2.1 Eclair, Android 2.2 Froyo, Android 2.3 Gingerbread, Android 3.0-3.2 Honeycomb, Android 4.0 Ice Cream Sandwich, Android 4.1-4.3 Jelly Bean, Android 4.4 KitKat, Android 5.0-5.1 Lollipop, Android 6.0 Marshmallow, Android 7.0-7.1 Nougat, Android 8.0-8.1 Oreo, and Android 9 Pie.

Possible names for Android Q included Quiche, Quesadilla, and Quinoa but Google has chosen to simplify things drastically this year by officially naming the release Android 10. The move is part of an attempt to globalize the operating system’s branding and make it easier for customer to understand if their phone is running the latest version.

The internet giant says it has received feedback over the years which suggested some names weren’t always understood globally. For example, L and R aren’t distinguishable in some languages therefore making it harder to convey that Lollipop was the version that came after KitKat. The company has also received negative feedback relating to Android 9 Pie because Pies aren’t considered desserts in many markets. Similarly, marshmallows are only popular in certain parts of the world and the word itself can be a very hard to pronounce for non-native English speakers.

Despite the public branding change, Google will reportedly continue using dessert codenames internally, although these haven't alway coincided with the final name anyway. For example, Android 4.4 KitKat was known as Key Lime Pie internally. Similarly, Android 10 goes by the name Android Queen Cake inside the company.

Google is also updating the Android logo slightly


The Android brand went through a rather drastic redesign five years ago when Google introduced version 5.0 Lollipop and its new design language known as Material Design. The company hasn't made any branding modifications since but it believes Android 10 is the right time to update the operating system's logo slightly.

Firstly, Google is changing the color of 'android' from green to black to make it easier to read. The original color was often paired with other colors that made it hard to see and people with visual impairments often struggled too. To help avoid such issues in the future, Google has also come up with a set of color combinations that improve contrast.

In a bid to focus on the "fun and curiosity" that sits "at the heart of Android," Google is also putting more emphasis on the famous Android robot. The figure's head will permanently appear alongside the Android name itself and its color has been updated slightly.

What will the Android 10 update bring to the table?


As Google has already revealed, Android 10 will focus heavily on privacy. One noteworthy improvement includes enhanced location sharing, which lets you share your location when using an app and automatically halt it as soon you exit said app. 

The next version of Android will also introduce a new gesture-based navigation system and seamless background updates. The latter allows certain elements of Android to update themselves in the background much like apps. This means the latest security fixes, privacy improvements, and consistency enhancements will be available without requiring a reboot. It should also improve the speed of these updates as individual Android manufacturers will no longer be responsible for them.

Some other additions include a new feature called Focus Mode which does exactly what it says on the tin. When activated, it'll let you identify distracting apps and mute any notifications from them, therefore helping reduce the number of distractions. Google is also planning another Digital Wellbeing feature dubbed Family Link. It lets you control the screen time on your child's Android device and automatically shut down apps when a time limit is reached.

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23 Comments

1. yonith

Posts: 228; Member since: Sep 11, 2012

Bout time Android grew up!

2. sgodsell

Posts: 7372; Member since: Mar 16, 2013

I personally liked the names. It's more fun and playful. It's a name that adds more character. Don't forget the version numbers were always there as well. When coding I would use the numbers, but talking to people I would refer to the names. I don't think there is a desert name that starts with the letter Q?

3. VariableCheapskate

Posts: 140; Member since: May 29, 2019

"Quest Bar" is sweet but not exactly a desert.

10. sgodsell

Posts: 7372; Member since: Mar 16, 2013

That's the name of the company products, which is called Quest. So no desert's named Q. Before you go with Quest. I know KitKat was a product as well, and they could have used key lime pie or something else. But KitKat is well know. Quest, next to nobody knows about that company or their products.

22. Mike88

Posts: 411; Member since: Mar 05, 2019

I remember how I used to impress others(people with lesser knowledge) by counting the names of every desert version with numbers on my fingertips while talking about smartphones. They started to confuse it with many versions of jellybean 4.1, 4.2, 4.3 before jumping to 4.4 as KitKat. They should have continued the trend till Z at least but too desperate to copy iOS I guess with everything ‘10’

16. oldskool50

Posts: 1570; Member since: Mar 29, 2019

Really????

6. mrochester

Posts: 999; Member since: Aug 17, 2014

Let's hope Google continue to take more and more inspiration from iOS. We desperately need an OS that's competitive with iOS to release Apple's grip on all the best customers.

7. Back_from_beyond

Posts: 1421; Member since: Sep 04, 2015

That's a rather sad attempt at trolling and woefully inaccurate. For years it has been iOS doing the catching up and that won't end anytime soon. If it wasn't for Android pushing ahead, iOS would still be without 3rd party apps, any form of multitasking, still on a 3.5inch screen and boringly bland and uniform. Well that last one definitely still applies now, but it's been worse. Maybe what we really need is an OS to compete with Android, considering iOS does such a poor job of it.

21. Mike88

Posts: 411; Member since: Mar 05, 2019

iOS always had 3rd party apps and you haven’t used an iOS device for sure otherwise you would know what a real mature OS actually is, he is quite right because even android knows that the best users are using iOS for its originality and accuracy as a true OS instead of a copycat rip off OS like android

23. Back_from_beyond

Posts: 1421; Member since: Sep 04, 2015

It's funny that you actually believe you're right.

15. pimpin83z

Posts: 554; Member since: Feb 08, 2019

To quote Captain America from The Avengers, "Son, just don't!"

17. oldskool50

Posts: 1570; Member since: Mar 29, 2019

Blind and dumb!!! Google has the best customers. Its everyone! Apple has the worse customers and if Android was anything like iOS, we would be using limited over expensive devices, with limited features, small screens and anall cheap batteries that die at 20%, bendy phones that lose reception while holding them normal, and we wouldn't have cool things like FPS, pens, awesome cameras, higher res and bigger displays, fast charging and more. No you keep your boring overpriced garbage. We have the best of everything. While you does gotta pay for every. For free Google Android allowed me to upload 100% of my music library and they did song matching for free, while Apple wanted $25 per month to do the exact same thing. I get 15GB of cloud free, while Apple only gives 5. Even Microsoft and others give 15GB and with Office I get 1TB. Apple is a greedy stupid OEM who is falling into their grave that they themselves dug.

28. Mike88

Posts: 411; Member since: Mar 05, 2019

It goes like this - you paid for $h!T so they give you some free stuff as you already paid them for their $h!tt¥ Android products and also let them use all your info. With iPhones you get what you paid for that’s why they charge extra for the additional things

8. TBomb

Posts: 1500; Member since: Dec 28, 2012

give em credit for making it this far! It will be a missed fun little treat :(

9. ahmadkun

Posts: 587; Member since: May 02, 2016

OH s**t .. there is No dessert starts with the letter Q what we should do? Okay lets Re-brand it !

11. S4NDY

Posts: 245; Member since: Mar 14, 2016

What about quartz cake or something?

12. RoryBreaker

Posts: 219; Member since: Oct 11, 2015

The desert name thing was silly anyway

20. sgodsell

Posts: 7372; Member since: Mar 16, 2013

I guess you can call Apple i this and i that silky and childish. It sounds like a needy baby when you add the letter I in front of other words.

13. Shanth

Posts: 6; Member since: Aug 22, 2019

You are grown up by users data....

18. JustinPrime

Posts: 11; Member since: Aug 20, 2018

That’s lame! One of the coolest things about android was they were named after treats. Going to numbers just says they are loosing creativity. I used android from .01 before they even gave them dessert names. But android 10 and the software pretty much mimics ios? I figured they just wanted us to buy Apple. So when I upgraded this year, I bought a xs.

19. DefinitiveKid

Posts: 264; Member since: May 15, 2013

So at least the Android name is here to stay I guess. There were rumors not long ago that Google might phase out the Android name/OS altogether and focus on Fuchsia.

26. phljcnth

Posts: 556; Member since: Apr 30, 2012

The new font looks borrowed from the Galaxy brand.

* Some comments have been hidden, because they don't meet the discussions rules.

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