Amazon admits you can't opt out of ads on new Kindle Fire

Amazon admits you can't opt out of ads on new Kindle Fire
Amazon is pushing hard to make all of its devices ad-supported in an effort to make the hardware as cheap as possible. Amazon doesn't want the price of the hardware to be an impediment to people getting a tablet and spending as much money as possible in Amazon's stores. It is one of Amazon's major advantages, because it is the only major player in the mobile space to start life as a retail store, not a product company. 

Because of that, customers don't get as up in arms when Amazon does something like this. At least, the reaction is nowhere near what it would be if every Android device was suddenly ad-supported, or if the iPhone adopted live advertisement wallpapers. Of course, there are still those who don't like the ads everywhere, and there's bad news on that front. 

There was some confusion at first, but Amazon has said definitively that there will not be any way to opt-out of the ads on the new Kindle Fire tablets. With the Kindle e-readers, there is an option to purchase a higher priced version without ads, but that option doesn't exist for the Fire tablets, and there will be no option like that for US customers.

source: Engadget



1. ajac09

Posts: 1482; Member since: Sep 30, 2009

and this is why I wont touch it til its been rooted.

2. Planterz

Posts: 2120; Member since: Apr 30, 2012

Yesterday I was glad I hadn't yet purchased a Nexus 7, because the Kindle HD 8.9 looked even better. Now once again the Nexus 7 is looking better. A commercial in the middle of a TV show is one thing, but I don't expect ads in the middle of reading a book. Of course, I imagine it won't be long before someone figures out how to root the new Kindles and installs ICS or JB.

4. sniper1087

Posts: 537; Member since: Dec 31, 2011

Actually according to Amazon customer service it comes with android 4.0 ICS.

7. dragonscourgex

Posts: 307; Member since: Jan 16, 2012

Yes, a heavily modified one.

10. networkdood

Posts: 6330; Member since: Mar 31, 2010

I would rather have the 7inch KINDLE or N7 as it fits in my hands.

14. robocopvn

Posts: 504; Member since: Mar 10, 2010

Based on my understading. The ads will now come up while you're reading. There are only ads on the lock screen, that's all.

3. NexusKoolaid

Posts: 493; Member since: Oct 24, 2011

I guess I won't be buying one then. Google should thank Amazon for helping to sell Nexus 7's.

5. kayeeman

Posts: 18; Member since: Feb 28, 2012

Root it ! Good Bye to Amazon ! Cant opt out ads, haha

6. som

Posts: 768; Member since: Nov 10, 2009

I will tell my friends not buy Kind and I don't like ebook is boring not full Android.

8. Ravail

Posts: 182; Member since: Oct 14, 2011

Well Amazon can op out of my wallet :) Thx for letting me know before i bought it.

9. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

root it....unlock the bootloader and flash custom rom. done

11. networkdood

Posts: 6330; Member since: Mar 31, 2010

Yep, that will take care of most ads. I dislike AMAZON appstore, only because they are slow at updating an app, but sometimes I get one that is free that would normally cost money on GOOGLE PLAY.

13. Nikolas.Oliver

Posts: 1574; Member since: Jul 01, 2012

it's kinda pathetic.....using google android os but they want to stay as far as possible from google ecosystem...

15. networkdood

Posts: 6330; Member since: Mar 31, 2010

they want to make money and it is an open OS.

12. Allen3697

Posts: 86; Member since: Mar 26, 2012

If I bought it I would have just written it. I have the original one with 4.1

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