Alaska Airlines makes a major upgrade with in-flight entertainment using Windows 8.1 tablets



Microsoft and the Windows operating system earned a new feather in their caps from Alaska Airlines who deployed 7,000 tablets as part of an enhanced passenger entertainment feature.

The hardware underneath the airline branded case is a Toshiba Encore tablet. The Encore is an 8-inch 1280x800 resolution panel powered by an Intel Atom CPU. A spec-leader it is not, but the form-factor along with the cost, and with the environment the tablet will be used, make it ideal.

According to Alaska Airlines, within weeks of its initial rollout of the new entertainment feature, the company opted to order more so it could make the service more widely available on other routes.

The content partners can deliver all types of entertainment, including movies currently playing in theaters. Gamers can enjoy Xbox gaming as well. Alaska Airlines serves destinations across the United States, parts of Canada, and Mexico, with a concentration of areas served along the western seaboard.

When you fly, do you use these features?

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10 Comments

1. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

Smart marketing!!! Rather than selling it at a discount price at random people. It is better to sell it at lost to airline. With this strategy millions can try it, and maybe buy it.

9. Penny

Posts: 1860; Member since: Feb 04, 2011

Hmm, nowhere does it say that they sold it at a loss to the airline. Curious assumption.

10. JaneChenLong

Posts: 374; Member since: Mar 18, 2015

If the airline has to pay the full price, I don't think the airline would choose Windows tablet.

2. -box-

Posts: 3991; Member since: Jan 04, 2012

Very clever idea, though I wish they'd gone for a slightly better tablet. I hope other airlines follow suit.

3. zig8100

Posts: 243; Member since: Dec 13, 2012

Anything is a upgrade from IPad lol yea Im trolling. So what? Lol

4. zig8100

Posts: 243; Member since: Dec 13, 2012

Anything is a upgrade from IPad lol yea Im trolling. So what? Lol

5. zig8100

Posts: 243; Member since: Dec 13, 2012

Anything is a upgrade from IPad lol yea Im trolling. So what? Lol

6. zig8100

Posts: 243; Member since: Dec 13, 2012

Anything is a upgrade from IPad lol yea Im trolling. So what? Lol

7. zig8100

Posts: 243; Member since: Dec 13, 2012

Anything is a upgrade from IPad lol yea Im trolling. So what? Lol

8. 7thspaceman

Posts: 1597; Member since: Feb 14, 2011

This great advertising for Windows 8.1 tablets. I think The New "Windows Apps AKA "Universal Apps will get more developers to make a version of their apps for Windows 10 touch screen devices because a developer can make one app it can be used on a Windows 10 Desktop/Laptop/Ultra-book and Windows 8.1 or Windows 10 tablet.

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